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Keynote for the Idaho Conference on Recreation and Tourism in Sun Valley, Idaho.
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Social Media and Tourism
1.
Social media and
tourism. Matt Dickman//Fleishman-Hillard Monday, May 11, 2009
2.
Welcome. Monday, May 11,
2009
3.
#icort Monday, May 11,
2009
4.
A funny story. Monday,
May 11, 2009
5.
Monday, May 11,
2009
6.
Idaho...it does exist! Monday,
May 11, 2009
7.
Some non-digital advice. Monday,
May 11, 2009
8.
Monday, May 11,
2009
9.
About me. Monday, May
11, 2009
10.
Monday, May 11,
2009
11.
Monday, May 11,
2009
12.
Monday, May 11,
2009
13.
Monday, May 11,
2009
14.
Monday, May 11,
2009
15.
Monday, May 11,
2009
16.
http://www.google.com/search?&q=matt+dickman Monday, May 11,
2009
17.
Monday, May 11,
2009
18.
Monday, May 11,
2009
19.
The foundation for
tomorrow is here today. Monday, May 11, 2009
20.
If you don’t
like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army Monday, May 11, 2009
21.
“The best idea
is boss” -CP+B Monday, May 11, 2009
22.
(def) social media:
people connecting to people via technology. Monday, May 11, 2009
23.
Social media is
a fad. Monday, May 11, 2009
24.
Social, media is
not. Monday, May 11, 2009
25.
It’s all becoming
social. Monday, May 11, 2009
26.
Monday, May 11,
2009
27.
The formula has
changed. Monday, May 11, 2009
28.
It’s not about
spamming 1,000,000 people to convert 1,000 people. Monday, May 11, 2009
29.
It is about
reaching the right 10 people who reach 100 people who reach 1,000 people. Monday, May 11, 2009
30.
The world has
changed. Monday, May 11, 2009
31.
1.0 Monday, May 11,
2009
32.
1.0
2.0 Monday, May 11, 2009
33.
The roadmap changed. Monday,
May 11, 2009
34.
Monday, May 11,
2009
35.
Monday, May 11,
2009
36.
Monday, May 11,
2009
37.
The language changed. Monday,
May 11, 2009
38.
Monday, May 11,
2009
39.
<html> <head>
<title>The web changed things.</title> </head> <body> Hello World! </body> </html> Monday, May 11, 2009
40.
Monday, May 11,
2009
41.
The pace changed. Monday,
May 11, 2009
42.
Monday, May 11,
2009
43.
Monday, May 11,
2009
44.
The faces have
changed. Monday, May 11, 2009
45.
Monday, May 11,
2009
46.
Choice is growing
exponentially. Monday, May 11, 2009
47.
Monday, May 11,
2009
48.
Monday, May 11,
2009
49.
Monday, May 11,
2009
50.
Traditional digital is
running rampant. Monday, May 11, 2009
51.
Most marketers on
Facebook use it as a broadcast platform. Monday, May 11, 2009
52.
We have traditionally
pushed... Monday, May 11, 2009
53.
Monday, May 11,
2009
54.
...and shouted. Monday, May
11, 2009
55.
Monday, May 11,
2009
56.
Monday, May 11,
2009
57.
Monday, May 11,
2009
58.
PR Monday, May 11,
2009
59.
PR
Advertising Monday, May 11, 2009
60.
Monday, May 11,
2009
61.
PR Monday, May 11,
2009
62.
PR
Advertising Monday, May 11, 2009
63.
PR
Advertising Interactive Monday, May 11, 2009
64.
PR
Interactive Monday, May 11, 2009
65.
Advertising
Interactive Monday, May 11, 2009
66.
Today. Monday, May 11,
2009
67.
Monday, May 11,
2009
68.
PR Monday, May 11,
2009
69.
PR
Advertising Monday, May 11, 2009
70.
PR
Advertising Interactive Monday, May 11, 2009
71.
Tomorrow. Monday, May 11,
2009
72.
PR
Advertising Interactive Monday, May 11, 2009
73.
Marketing Monday, May 11,
2009
74.
Emotion is key
to marketing. Monday, May 11, 2009
75.
Advertising is better
at emotion. Monday, May 11, 2009
76.
Monday, May 11,
2009
77.
Monday, May 11,
2009
78.
It just doesn’t
work in a vacuum. Monday, May 11, 2009
79.
Experiences rule. Monday, May
11, 2009
80.
Storytelling is a
must. Monday, May 11, 2009
81.
Monday, May 11,
2009
82.
Monday, May 11,
2009
83.
Monday, May 11,
2009
84.
Monday, May 11,
2009
85.
David has an
advantage over Goliath. Monday, May 11, 2009
86.
No legal department,
built-in personality, relationships are closer to the bottom line. Monday, May 11, 2009
87.
Portable. Monday, May 11,
2009
88.
Monday, May 11,
2009
89.
GPS adds physical
context. Monday, May 11, 2009
90.
Customers are constantly
moving. Monday, May 11, 2009
91.
Monday, May 11,
2009
92.
We have to
find them. Monday, May 11, 2009
93.
End of interruption. Monday,
May 11, 2009
94.
Monday, May 11,
2009
95.
I will help
you avoid contracting the highly contagious BSOS... Monday, May 11, 2009
96.
Monday, May 11,
2009
97.
Bright Shiny Object
Syndrome Monday, May 11, 2009
98.
Monday, May 11,
2009
99.
Monday, May 11,
2009
100.
Monday, May 11,
2009
101.
Monday, May 11,
2009
102.
The “me” economy. Monday,
May 11, 2009
103.
Monday, May 11,
2009
104.
Monday, May 11,
2009
105.
15 megabytes is
the new 15 minutes. Monday, May 11, 2009
106.
The barrier to
create and publish content does not exist. Monday, May 11, 2009
107.
Monday, May 11,
2009
108.
Monday, May 11,
2009
109.
How to get
the most out of social media. Monday, May 11, 2009
110.
Listen, prepare, engage,
adapt. Monday, May 11, 2009
111.
Monday, May 11,
2009
112.
We have to
listen before we do anything. Monday, May 11, 2009
113.
Know the tone,
the influencers and what already exists. Monday, May 11, 2009
114.
Don’t just react,
however. Proactively seek engagement. Monday, May 11, 2009
115.
What would you
do? Monday, May 11, 2009
116.
“I’m planning my
vacation to Utah!” -@somebody_on_twitter Monday, May 11, 2009
117.
Monday, May 11,
2009
118.
Hurricane Kohls. Monday, May
11, 2009
119.
Paul McEnany |
http://heehawmarketing.typepad.com Monday, May 11, 2009
120.
Wal-Mart flog. Monday, May
11, 2009
121.
Monday, May 11,
2009
122.
Monday, May 11,
2009
123.
And look below
the surface. Monday, May 11, 2009
124.
Micromedia. Monday, May 11,
2009
125.
Monday, May 11,
2009
126.
Monday, May 11,
2009
127.
Monday, May 11,
2009
128.
Monday, May 11,
2009
129.
Monday, May 11,
2009
130.
Monday, May 11,
2009
131.
Monday, May 11,
2009
132.
Monday, May 11,
2009
133.
Monday, May 11,
2009
134.
Monday, May 11,
2009
135.
Monday, May 11,
2009
136.
Monday, May 11,
2009
137.
Monday, May 11,
2009
138.
Monday, May 11,
2009
139.
Social Media
Conversation Social Content Open Enabling Networks Sharing Platforms •! Blogs •! Facebook •! YouTube •! Wikipedia •! Message •! MySpace •! Flickr •! Dell IdeaStorm Boards •! LinkedIn •! Digg •! Micropublishing •! Delicious Monday, May 11, 2009
140.
*Brian Solis Monday, May
11, 2009
141.
Monday, May 11,
2009
142.
Allow your content
to be easily shared. Monday, May 11, 2009
143.
Monday, May 11,
2009
144.
Monday, May 11,
2009
145.
And remixed. Monday, May
11, 2009
146.
Monday, May 11,
2009
147.
The Amen Break. Monday,
May 11, 2009
148.
Monday, May 11,
2009
149.
Monday, May 11,
2009
150.
It doesn’t matter
your industry or niche. Monday, May 11, 2009
151.
Monday, May 11,
2009
152.
Allow customers to
connect to you personally. Monday, May 11, 2009
153.
I don’t want
to connect to a resort, I do want to connect to a person. Monday, May 11, 2009
154.
Content is king. Monday,
May 11, 2009
155.
Create content to
add value. Monday, May 11, 2009
156.
What does the
future hold? Monday, May 11, 2009
157.
Monday, May 11,
2009
158.
Monday, May 11,
2009
159.
Monday, May 11,
2009
160.
Monday, May 11,
2009
161.
Monday, May 11,
2009
162.
Monday, May 11,
2009
163.
Marketing Monday, May 11,
2009
164.
Put strategy first. Monday,
May 11, 2009
165.
Adding value should
be the goal. Monday, May 11, 2009
166.
How do I
get started? Monday, May 11, 2009
167.
JUST DO IT. Monday,
May 11, 2009
168.
Create a blog,
join Twitter, find those high-school friends on Facebook, link with your peers on LinkedIn. Monday, May 11, 2009
169.
Thank you.
Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com Monday, May 11, 2009
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