Coolshop corporate presentation 2014

BECAUSE IT ALSO STANDS FOR ITALY
We are based in Turin, Italy.
Passion lives here, remember?
We leverage our country’s world renowned talents in creativity and design,
and we apply that knowledge to coding. We develop elegant solutions,
on the User Interaction Design as well as the Code itself.

Coolshop Srl – 011 5536789 / 011 5536793 – www.coolshop.it – info@coolshop.it – P.IVA 10253130016
Intranet Applications
Mobile Applications
Web and Ecommerce
Project Management / Governance
Business Intelligence
Safety Management Systems
Rapid Prototyping
Quality Assurance
COOLSHOP
COMPETENCES

THE PEOPLE
Mattia, CEO
Isaias, CTO
Enrico, Marketing
Fabio, Design
Nicolò, Analyst Developer
Alessandro, Analyst Developer
Andrea, Analyst Developer
Daria, Accounting
Federico, Junior Consultant
Oscar, Analyst Developer
Lorenzo, Developer
Ilaria, J. Account manager
Marco, Junior Consultant

TOOLS:
AngularJS
Bootstrap
PHP
Amazon AWS
PhoneGAP
Java
jQuery
HTML5, CSS3
THE TECHNOLOGY SIDE
METHODS:
Unit Testing
Agile Development
SOAP & REST WS
UX design with A/B testing
Redundancy and autoscaling

Some of our clients:

OUR OFFERING

Enterprise Applications
We have experience in developing custom applications for our Enterprise customers.
We have shown multiple times how a direct approach with modern technologies
can solve many of the problems Enterprise IT developments incur into.
We bring expertise from marketing and ecommerce into designing internal applications,
so that your intranet does not look like the ‘90s, while providing all the enterprise features
you would expect: unit testing, continuous integration, planned deployments, issues tracking,
SSO integration…
We also deliver mobile compliance, offline capabilities, extranet availability with reduced effort.

Web and E-commerce
We work on marketing and ecommerce projects leveraging the best open source tools in the market. We have
a strong focus on facts-based design, so we work very hard to deploy solutions that are both elegant and
effective.
There is a great design tradition in this town that we leverage greatly, working with design professors and
advertising executives. But we do not stop there, we do usage scenarios analysis, use A/B testing strategies
and do usability reviews to find the best design, and support it with numbers.

Mobile Development
We develop mobile applications, both Native and Cross Platform.
We have great experience with PhoneGap by Adobe,
and we use it to deploy most applications
in a cost-effective manner on multiple platforms.
When the applications are more CPUintensive or
need more resources, we develop custom applications.
We handle enterprise distribution, Over the Air deployment
or Trade show deployments, including device rentals
and personnel training when necessary.

Concept and Mock-Up
We support our clients by developing new communication
concepts through the adoption of new technologies.
Often, in a complex environment, to speed up the approval
process of new concepts it is effective to develop a quick
and cost effective mockup of the project with all the
features included.
A wireframe allows to focus on the features before
focusing on the design.

CASE HISTORY

Jeep Scratch Card Web Application
We developed a Web application for Jeep based on HTML5 . The
main goal is to extract winners during a Juventus football match
through a scratch card web application which is optimized for tablets.
The web app opens with the Challenge with Jeep home page followed
by the form page where the selected participants are invited to fill-up
and insert their personal information. Once they have completed and
given their consent, all data are collected and stored securely in our
protected database.
The third and final step brings to the third page of the web app where
the participant scratches the ball to find out if he or she is the lucky
winner. In this process, the web application will extract winners
through a random selection of stored users from the database.

Business Process Manager
We developed an AngularJS application,
embedded into various Fiat Industrial B2C websites
enabling an end user to configure a vehicle and request
an offer from a dealer.
The application is live worldwide and works for 7 different
brands, in a variety of languages. It can be embedded by
every single dealer in its own website. It pulls data from
SAP and ConfigIt environments and generates requests
interacting with multiple legacy systems.
We embedded deep analytics: action tracking, positive
and negative metrics aggregation and analysis
(uncompleted configurations, common abort pages, ecc).

Offline Sales Offer tools for Dealers
We developed an AngularJS application, with offline support used
by dealers in selected market to manage leads, requests and
create offers. We used web 2.0 / HTML5 technologies
to guarantee access to crucial functions of the platform
without consistent internet connection.
The application has a strong costing
component, where the dealer can handle
customized calculations.
Focus
• Mobile support
• Offline functionality
• Html 5
• UI and UX
• Deep Analytics
• AngularJS, Bootstrap

sign
User Interaction: a recent successful experience (1/2)
• We are involved in a user interaction improvement initiative on a web application related to product configuration
Lot of wasted space
for Legend
Left navigation should
not be cramped with
all the items, move
recap somewhere
else
Style is unhelpful to
distinguish featurs
from sub-chapters
Chosen options
should not be in bold
Left bar should not
scroll

sign
User Interaction: a recent successful experience (2/2)

Airport Safety Management System
The air transport industry is filled with potential risks and unsafe conditions
which cannot be all eliminated; despite the fact that operations must continue.
The reality is that air transport operators and related service industries must generate a profit to be
sustainable, which means as much a focus on earnings as on the avoidance of loss. Hence, safety is
a prerequisite for a successful and profitable aviation business. Therefore, it is vital that SMS is
implemented so risks and hazards can be identified and mitigated before turning into catastrophic
and to realize safety pitfalls existing within the system.

Factory Bi with Real Time Analytics and Production Planning
In an aluminum foundry, we implemented real time data collection boxes from
the PLCs through a network of black boxes, gathering real time analytics on the production.
The platform has production planning capabilities that matched to the data
gathered and generates a factory BI report the the top management.

Mobile Competence Center
Coolshop has been successfully engaged by FGA,
working with KPMG Advisory,to help set-up from scratch
their Mobile Competence Center.
FGA Mobile Competence Center has been established as an IT team
with strong ties to every part of the FGA organization that deal with mobile web
and applications (Marketing, CRM, AfterSales, ICT).
We worked to create awareness and to analyze the unrelated efforts
at mobile apps that were going on in different part of the company,
developing a set of guidelines and best practices.
We supported the development of the first non-marketing applications,
and cut down the average application cost by a third
with better IT overview of the projects.

Business Intelligence - UI
Coolshop has been succesfully engaged by CNH, to give a strategical support to the
Business Intelligence Office in the development of new dashboards for the International
Regions division.
The project is developing a business intelligence platform based on IBM Cognos and creating
a new UI through the adoption of Fast Edit.
Strategic support and PMO:
• Business Intelligence integration
• Technology opportunities report
• Report Design and Management
• Cognos Business Intelligence Platform Design
Technological support and Activity
• UI Development
• SSA data management
• Fast Edit development
• Cognos development
• Custom Solution data management
systems Sales Forecast / Order Book
• PPO

Mobile apps for Customer Relations - FGA
The experience with Fiat Group Automobiles has focused on the «Ciao Fiat»
Mobile App, developing a case history presented to the Geneva International
Motor show. The concept has been extended to 13 markets and to Alfa, Jeep
and Lancia brands.
Activities:
• Customer Engagement Strategy
• User Interaction App Design
• Development
• Quality assurance and App Store submission
• Geneva Motor Show Support

Connected car Service Offering – FGA Uconnect
The experience with FGA Product Planning is focused on the EMEA connected car project: Uconnect.
A 2-person Coolshop team is supporting FGA in a 2+ years program for the connected car services in EMEA markets. The
main purpose is to create a new car experience on-board and off-board.
The connected services are related to these main areas:
Infotainment, Convenience, Live Navigation and Safety
Activities:
• Technology and Trend watch
• Strategy definition
• Hardware and Software benchmark
• Business case definition
• Customer Journey Process
• Pricing strategy
• Customer requirements design
• UX design
• Functional requirements design
• Feasibility Analysis Management
• Peer to Peer development reviews

Coolshop Srl
C.so Vinzaglio 29
10121 Torino
info@coolshop.it

Coolshop corporate presentation 2014

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