This document summarizes key trends in social media from March 2012. Mobile usage is increasing rapidly and will overtake desktop usage by 2014. Popular mobile apps include those for sales, contacts, margins, flights, office work, and expenses. Gamification and location-based apps are trends, along with ambient social networks like Foursquare and Highlight. Pinterest is growing quickly among women while Klout measures online influence. LinkedIn and Facebook are expanding profiles with features like Timeline.

1. Trends in Social Media
March 2012

2. Social Media Agenda
• Mobile
• Gamification
• Ambient Social Networking
• NFC
• Pinterest
• Facebook Timeline
• Klout
• Top Mobile Apps for the Field
• LinkedIn
• Social Media Resources
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3. Mobile
By 2014, mobile internet will overtake Desktop Internet Usage.
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4. Mobile Usage By the Numbers
•By 2012 57% of professionals are
expected use a smartphone or tablet as
their primary computing device
•There are 6.9 Billion People in the
world
•There are 5.2 Billion Mobile Phones
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5. What are the apps that people are using on their mobile devices?
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6. What is Gamification?
Gamification typically involves applying game design
thinking to non-game applications to make them more fun
and engaging. Gamification is considered to be one of the
most important technology trends. Gamification can be
applied to almost any industry and almost anything to
create fun and engaging experiences, converting users
into players.
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7. The average gamer is 25 to 44 years old, with an average
income of 35 to 75k. 58% are men and 42% are women.
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8. Mobile Gaming Results and Examples
• IBM‟s CityOne Smarter Planet SIM game had a ROI 100x’s the original
investment and successfully engaged their CIO target audience.
• Famer’s Insurance paired with Farmville and created an “Airship” that
would fly over a user‟s farm and provide 10 days worth of insurance for crops.
This resulted in 5 million downloads and Facebook fans skyrocketed to
120,000.
• Groupon has a ticking clock and time element, there‟s a team play tipping
point that must be met for the deal to be “on.”
• Volvo created a game call MyTown , a location based gaming service that
encouraged players to check-in to a dealership or garage to receive a virtual
sedan. This resulted in 5.3 million Volvo branded Check-ins, 1.3 million
received virtual goods, 20k clicks to view the S60 “In Action” and a CTR that
was double their average.
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9. Ambiant Social Networking
Typically, this term is used to categorize mobile apps involved
"checking in" to venues or apps used to find friends. Ambient
technology relates to your smartphone‟s ability to accurately and
continuously transmit your movements and geo-location.
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10. Geofencing
Geofencing allows you to target individuals within a specified range
associated with a location. Apps utilizing this technology will push a
message to a user when they're near a certain location at a certain
time of day.
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11. Location Based Analytics
With a location-based analytics tool you get rich
analytics and visualizations to give you insight
into how your users interact with your app.
• How many people are using your app in your stores or at
home?
• How much time are people spending at your locations?
• What is the peak usage time?
• What are the most popular cities of your users?
• Message conversions - how many push notifications
resulted in opening the app?
• User location history - what other places have your users
visited besides your store?
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12. Case Study: IBM’s Seer App
IBM created an Augmented Reality application called Seer for VIP business
leads attending Wimbledon. The mobile application combines augmented
reality with real data, and allowing people at events to use their mobile to see
more, get useful data and stats about the game and enjoy the live event more.
Seer ended up proving a critical success IBM„s business guests„ enjoyment of
the tournament, while also serving as a highly impressive demonstration of
cutting edge technology and data management.
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13. Issues Associated with Ambient Social Networking
• Unlike the previous generations of applications that required you to
check in to a venue, new apps persistently check your location unless
you pause them or turn them off
• Experts question if early adopters of ambient social networking will
remain comfortable or if privacy concerns scare them away
• Mobile Device Battery issue
• Data Storage
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14. Banjo
Banjo taps into the most
popular social networks:
Facebook, Twitter,
Foursquare, Instagram and
more, to provide a real time
view of what‟s happening
anyplace, anytime. Friend
alert technology lets you
know when friends are
nearby - even if they‟re not
on Banjo.
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15. Statistics about Banjo
• 600,000+ Banjo members in over 180 countries
• 50 million connections
• More than one billion updates
• Banjo was the only location based app featured in The Mashable Times
for “Five Essentials Mobile Apps to have for SXSW”?
• Other Ambiant Social Networking apps include Highlight, Glancee, and
Sonar
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16. Geoloqi
Geoloqi is a private, real-
time mobile and web
platform for securely
sharing location data.
Features include
Geonotes, subscribing to
interesting nearby content,
and private real-time GPS
tracking.
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17. Whether you're making an application for tracking assets, finding friends
nearby, or setting up a location-based game, Geoloqi makes it simple
to implement full-featured tracking systems with minimal time and
effort.
Location Tracking Features: Sample Uses:
•Track Location in Real-time •Fleet management
•Battery Safe Tracking •Tracking exercise routes
•Customizable Tracking Rates •Locate friends nearby
•Works Indoors and Outdoors •Location-based games
•Software Development kits for iOS,
Android, Javascript, Ruby, PHP and
more!
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18. NFC (Near Field Communication)
NFC allows smartphones to establish radio communication with each
other by bringing them into close proximity. Present and anticipated
applications include contactless transactions, data exchange, and
simplified setup of more complex communications like wi-fi.
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20. NFC Payment Capability Integrated in to the iPhone 5?
A new patent awarded to Apple hints that the company may be adding mobile
payments to the next version of the iPhone. The patent is called “Parental
Controls,” and it mentions restrictions on stored payment information.
he patent also hints that Apple may be integrating some sort of mobile
payment solution that can be used outside of its own ecosystem in the future.
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21. Pinterest
Pinterest is a virtual bulletin board that allows users to share
images and links that they find inspiring. Once shared, the images
become “Pins” that can be placed on thematic “Boards” that users
can customize based on topic. Once something is “pinned” it can
then be “repinned” and liked by other users. Currently, Modis and
Adecco are utilizing this social platform.

22. Why is Pinterest Important?
•2,702% Unique Visitor
Increase since May 2011
•More referral traffic than
LinkedIn, Google+, and
Youtube combined
•136 Million visitors per day
•Great opportunity to reach
women, the audience
make-up is 68.2% women
and 31.8% male
•Half of all users are
between 25-44
Source: BlackBox Social Media IG and Mashable User Engagement Chart 22

23. Pinterest Tips
•Encourages consumerism, the majority of users are utilizing the network
to bookmark things that they want to purchase
•Think color, style and brand values. Pinterest is centered around
interests, like weddings, baby showers, home décor, gifts, recipes, etc.
Leverage these themes by creating mood boards relevant to your brand.
Mood boards should convey a consistent image.
•Pinterest supports hashtags, similar to Twitter. Because of the theme
nature of Pinterest, hashtags can offer organization support. For
example, tagging each of the pinned photographs “#aquamarine”
increases the chances that the West Elm mood board be found in search.
•Consider sharing your pins on Facebook or Twitter
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24. Pinterest – What’s coming and Resources
• New Profiles were released Friday, March 16th. The name and
description are now at the top of the page, order of boards is more
important, last image pinned shows at the top and is larger, see who is
following you and who they follow by referring to the nav bar.
• Ability to pin video and incorporate Netflix
• Release of an API and platform integration with iPad
• Examples of successful highly followed brands include Nordstrom,
Whole Foods, West Elm, and Mashable.
• Pinterest founder, Ben Silbermann‟s Twitter Account @8en
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25. Facebook Timeline
Currently the following Adecco brands have Timeline: Modis, Soliant,
Parker + Lynch, Ajilon, and Adecco.
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26. New Timeline Features
Activity Log and Admin Panel
Activity Log- visible to the profile owner and makes it easier to find content for
publishing or hiding on the timeline.
Backdated Posts- Facebook now lets you feature old posts on timeline, or to even
delete them.
Messages- Pages may now receive private messages
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27. Pinning & Highlighting- Posts may
be pinned to the top of a page or
highlighted and given more screen
realestate
Tabs & Applications- Only 4 tabs are
now visible and “Photos” can not be
removed as the first tab
Conversion- All pages will convert to
Highlighted Post Timeline by March 30th
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28. Klout measures influence online using data from your
social networks. Anywhere you have an online presence,
you have the opportunity to influence people by creating
or sharing content that inspires actions such as likes,
retweets, comments and more. The more engagement
your posts receive, the more influential you are. Klout
uses this information to provide you a Klout Score that
measures your overall influence.
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29. Klout Data and Tips
•100 million people have a
Klout score
•Scores range from 1-100,
with the average score is
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•Klout can help identify
top influencers by topic
•Aggregates the content
you‟re posting and
measures effectiveness
•Allows users to
understand who they are
influencing
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30. Klout Perks are exclusive offers or experiences, given as a
result of your Klout score and location. Perks allow brands
to connect with influencers in their area of expertise.
Influencers, the recipient of the perk, are not required to
submit a response to the perk.
Audi invited top design, technology and luxury influencers to
test drive their new 2011 Audi A8 at exclusive events. A few
lucky winners were awarded all-expense-paid weekend
trips with the car.
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31. Klout Resources
The Palms hotel in Las Vegas, which ties into the Klout API and uses scores to decide
whether to upgrade guests‟ rooms and implemented a Klout Club to reward their socially
influential patrons.
Audi Successfully leveraged Klout Perks to offer exclusive sneak peaks and test drives to
auto industry influencers.
• Klout Blog
• Klout on Twitter
• Klout on Facebook
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32. Top Mobile Apps for the Field
Salesforce Mobile (Free)
you can use the app to edit, and delete the standard CRM data directly from your iPhone.
Instantly access and update critical marketing information from the field, look up quick
account activity to prep for calls or meetings and call log and meeting details are
immediately available after they are entered. The app can be used to respond to new
leads and customer requests outside the office.
CardMunch (Free)
This app, created by LinkedIn turns business cards into contacts. Take a picture of a card
with the app and it is automatically converted in to a contact. You‟ll also get to view the
person‟s LinkedIn Profile information and shared connections.
iMargin – Margin Calculator ($0.99)
Best selling margin calculator app. Just enter the cost and margin to instantly see both sell
price and gross margin. You can also input any two values and view the result as you‟re
typing.
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33. Top Mobile Apps for the Field
Flight Tracker Pro (Up to $9.99)
Manage every aspect of your domestic and international flights with real-time updates and
beautiful, zoomable maps. And you can do it offline! We‟ll even update you on gates,
delays and cancellations so you can book an alternate flight. The app covers more than
5000 airports and 1400 airlines so we have your trip covered. Add push flight alerts,
Tripit, terminal maps and get updates on weather delays.
Quick Office Pro ($14.99)
A powerful office editing suite, PDF viewer, and file manager that works seamlessly with
your email attachments, local files, and cloud storage accounts so you can work
anytime, anywhere - online and offline. Create and edit Microsoft® Office documents,
spreadsheets, and presentations, as well as view PDF files, on the go.
Mindnode ($9.99)
This easy and intuitive application is useful for collecting, organizing, and outlining
thoughts, to-do lists, and brainstorming sessions. MindMaps are completely exportable
and shareable.
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34. Top Mobile Apps for the Field
Concur (Free)
Manage and track business expenses and receipts by Importing data from credit cards,
Photograph receipts, keep track of receipts using the Receipt Store, approve and submit
expense reports, Itemize hotel charges and add event and meeting attendees. You can
also allows you to manage and track business travel, book airfare, hotels and more.
GoodReader ($4.99)
Import and view any media in any format, from basic .txt files to entire books and movies.
GoodReader‟s annotation function to mark it up with all kinds of notes and comments. It
allows you to sync to Google Docs, Dropbox, or an FTP server. The PDF hyperlink
feature allows you to quickly jump back and forth within the document. Text Search
feature helps you find your way to the exact info you want in any PDF or TXT file.
mbPointer: PowerPoint Slide show remote control ($2.99)
Turn your device into a wireless PowerPoint slide show remote control. The cursor can be
moved by twisting and tilting the iPhone.
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35. LinkedIn Profile Tips
• Have a Profile Picture
• Consider linking your Twitter to your LinkedIn Profile
• Periodically Update Your Profile
• Add updates, like company page content, and actively participate in group
conversations
• Write and request recommendations
• Make sure your location, job title, and company are up to date
• Join Groups!
• Have a clean url . Ex: http://www.linkedin.com/in/matildaanderson
- https://help.linkedin.com/app/answers/detail/a_id/87
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36. Sourcing Content From LinkedIn
When you sign-in to LinkedIn you‟ll notice “LinkedIn Today” in your
stream.
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37. LinkedIn Today
News is based on what people are sharing in the associated
industry on LinkedIn and Twitter. You can see who shared an
article and their comments. App availble for iPhone and Android.
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38. Social Media News Resources
• Mashable
• Tech Crunch
• Social Media Today
• Social Media Examiner
• Read Write Web
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39. In case I get asked why I didn’t talk about Google+
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