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Facebook, Twitter,
    and All Other Web Two-O Thingies…
                    What’s In It For Me?

   Presentation to the Teaching With Technology CoP – CHEP– 3-9-2009




Mathieu Plourde, Instructional Designer, LMS Project Leader
                      IT-User Services
Disclaimer
       • This presentation is not a recipe for
         success using web 2.0 technologies and
         social media.




       • Your mileage may vary.
3/9/2009             twtCHEP - Web 2.0 WIIFM? - M. Plourde   2
A Quick Poll
1. Do you have a Facebook account?
      •    Yes.
      •    No.


2. Do you have a Twitter account?
      •    Yes.
      •    No.


3/9/2009           twtCHEP - Web 2.0 WIIFM? - M. Plourde   3
A Quick Poll
3. Have you ever subscribed to a RSS feed?
      •    Yes.
      •    No.




3/9/2009           twtCHEP - Web 2.0 WIIFM? - M. Plourde   4
It All Started With Me…
                                               • Moved to a new
                                                 country.
                                               • Isolated from my
                                                 friends and family.
                                               • Main computer
                                                 usage:
                                                        • Desktop apps
                                                        • Email
           Me – Circa 2007                              • Blog posts: 3

3/9/2009                 twtCHEP - Web 2.0 WIIFM? - M. Plourde            5
My First Web 2.0 Trigger




• “RSS in Plain English”
• “Social Bookmarking in Plain English”
• “Wikis in Plain English”


           http://www.commoncraft.com/
3/9/2009           twtCHEP - Web 2.0 WIIFM? - M. Plourde   6
Really Simple Syndication (RSS)
                                                • Almost every web site
                                                  generates a RSS feed
                                                  nowadays…
                                                • You get a notification when
                                                  there is something new.




           Attribution: jrhode on Flickr.com

3/9/2009                                       twtCHEP - Web 2.0 WIIFM? - M. Plourde   7
Bookmarks




                           Can you imagine having almost 2,000
                               bookmarks in your browser?

3/9/2009   twtCHEP - Web 2.0 WIIFM? - M. Plourde                 8
3/9/2009   twtCHEP - Web 2.0 WIIFM? - M. Plourde   9
3/9/2009   twtCHEP - Web 2.0 WIIFM? - M. Plourde   10
Facebook
• Good way to keep in
  touch with friends
  from Québec.
• Mix of personal and
  professional
  contacts.




3/9/2009          twtCHEP - Web 2.0 WIIFM? - M. Plourde   11
Wikis
                               Author/
                               Audience




            Author/           Web                             Author/
           Audience
                              Page                            Audience




                               Author/
                               Audience
                                                                         Reference: Grenier (2007)



3/9/2009              twtCHEP - Web 2.0 WIIFM? - M. Plourde                                    12
My Second Trigger: Conferences




3/9/2009             twtCHEP - Web 2.0 WIIFM? - M. Plourde   13
Twitter

• Opt-in system: you
  pay attention if you
  want to.

• How would you
  drink from a fire
  hydrant (a real one)?

                                                     Attribution: rustytanton on Flickr.com


3/9/2009           twtCHEP - Web 2.0 WIIFM? - M. Plourde                                      14
3/9/2009   twtCHEP - Web 2.0 WIIFM? - M. Plourde   15
3/9/2009   twtCHEP - Web 2.0 WIIFM? - M. Plourde   16
A Quick Poll
4. Are you afraid of sharing your ideas
   online?
      •    Yes.
      •    No.




3/9/2009           twtCHEP - Web 2.0 WIIFM? - M. Plourde   17
3/9/2009   twtCHEP - Web 2.0 WIIFM? - M. Plourde   18
If Information Was Made of Light…
                                                      EXTERNAL
                                                    INFORMATION
                 RECEIVED                              SOURCE
               INFORMATION




                                                               FORWARDED
                                                              INFORMATION




    STORED
 INFORMATION                                                      SHARED
                                                               INFORMATION
3/9/2009              twtCHEP - Web 2.0 WIIFM? - M. Plourde                  19
Roles in Communities
                                  Leaders/
                                  Gurus
                                  Active
                                  Members
                                                         It’s OK to
                                  Lurkers
                                                        be a lurker!
                                  Outsiders




3/9/2009        twtCHEP - Web 2.0 WIIFM? - M. Plourde                  20
The Network Effect Affects Your Toolbox


 120
 100
   80
    60
    40
    20
      0                                                                     Monthy visits (10M)
                                                                        Users (M)
           Facebook
                      MySpace
                                 Twitter
                                                LinkedIn

                                  Source: Compete, January 2009.
           http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/

3/9/2009                            twtCHEP - Web 2.0 WIIFM? - M. Plourde                         21
A Critical Mass: Set Your Expectations…
             Mass of Social Media Users Interested in…




                                                                Current Events (News)
                                                                Web 2.0 Technologies
                                                                Education
                                                                Visual Design
                                                                Wikis in Higher Education
                                                                LMS Documention Policies




3/9/2009                twtCHEP - Web 2.0 WIIFM? - M. Plourde                           22
Less Intrusive Than a Phone Call…



                                                               Share your
                                                               identity in
                                                              the physical
                                                                 world!




3/9/2009              twtCHEP - Web 2.0 WIIFM? - M. Plourde              23
… and It Continues with Me!
                                                • Established a network of
                                                  people with similar
                                                  interests.
                                                • Access to a human search
                                                  engine.
                                                • Web identity:
                                                        •       14 blog posts
                                                        •       4 YouTube videos
                                                        •       1,485 Flickr pictures
                                                        •       2,000 bookmarks
                                                        •       1,000 tweets
                                                        •       Hundreds of comments
                                                        •       Thousands of wiki edits
           Me – March 2009                              •       Many more…


3/9/2009                twtCHEP - Web 2.0 WIIFM? - M. Plourde                             24
Personal Learning Networks




                 Attribution: Alec Couros (courosa) on Flickr.com


3/9/2009               twtCHEP - Web 2.0 WIIFM? - M. Plourde        25
My Personal Learning Network




                http://www.mindmeister.com/16624261

3/9/2009                twtCHEP - Web 2.0 WIIFM? - M. Plourde   26
Where Do I Find The Time?

     “You’ve got a job, which is what you do to
      pay the bills. You have a career, which is
      where you advance in pay, position, and
      prestige. And finally, you have a calling,
     where you passionately do what you were
                 put on earth to do.”

           Jay Cross, in Informal Learning (page 113).

3/9/2009                 twtCHEP - Web 2.0 WIIFM? - M. Plourde   27
Thank You!
• Questions, Comments?

• Mathieu Plourde
  Instructional Designer, LMS Project Leader – IT-User Services
  mathieu@udel.edu
  302-831-4060

•    http://udel.edu/~mathieu/
•    http://twitter.com/mathplourde
•    http://www.flickr.com/photos/mathplourde/
•    Facebook, LinkedIn: Mathieu Plourde

3/9/2009                  twtCHEP - Web 2.0 WIIFM? - M. Plourde   28

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3-9-2009 WIIFM Preso - CHEP

  • 1. Facebook, Twitter, and All Other Web Two-O Thingies… What’s In It For Me? Presentation to the Teaching With Technology CoP – CHEP– 3-9-2009 Mathieu Plourde, Instructional Designer, LMS Project Leader IT-User Services
  • 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 2
  • 3. A Quick Poll 1. Do you have a Facebook account? • Yes. • No. 2. Do you have a Twitter account? • Yes. • No. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 3
  • 4. A Quick Poll 3. Have you ever subscribed to a RSS feed? • Yes. • No. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 4
  • 5. It All Started With Me… • Moved to a new country. • Isolated from my friends and family. • Main computer usage: • Desktop apps • Email Me – Circa 2007 • Blog posts: 3 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 5
  • 6. My First Web 2.0 Trigger • “RSS in Plain English” • “Social Bookmarking in Plain English” • “Wikis in Plain English” http://www.commoncraft.com/ 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 6
  • 7. Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. Attribution: jrhode on Flickr.com 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 7
  • 8. Bookmarks Can you imagine having almost 2,000 bookmarks in your browser? 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 8
  • 9. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 9
  • 10. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 10
  • 11. Facebook • Good way to keep in touch with friends from Québec. • Mix of personal and professional contacts. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 11
  • 12. Wikis Author/ Audience Author/ Web Author/ Audience Page Audience Author/ Audience Reference: Grenier (2007) 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 12
  • 13. My Second Trigger: Conferences 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 13
  • 14. Twitter • Opt-in system: you pay attention if you want to. • How would you drink from a fire hydrant (a real one)? Attribution: rustytanton on Flickr.com 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 14
  • 15. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 15
  • 16. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 16
  • 17. A Quick Poll 4. Are you afraid of sharing your ideas online? • Yes. • No. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 17
  • 18. 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 18
  • 19. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 19
  • 20. Roles in Communities Leaders/ Gurus Active Members It’s OK to Lurkers be a lurker! Outsiders 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 20
  • 21. The Network Effect Affects Your Toolbox 120 100 80 60 40 20 0 Monthy visits (10M) Users (M) Facebook MySpace Twitter LinkedIn Source: Compete, January 2009. http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/ 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 21
  • 22. A Critical Mass: Set Your Expectations… Mass of Social Media Users Interested in… Current Events (News) Web 2.0 Technologies Education Visual Design Wikis in Higher Education LMS Documention Policies 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 22
  • 23. Less Intrusive Than a Phone Call… Share your identity in the physical world! 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 23
  • 24. … and It Continues with Me! • Established a network of people with similar interests. • Access to a human search engine. • Web identity: • 14 blog posts • 4 YouTube videos • 1,485 Flickr pictures • 2,000 bookmarks • 1,000 tweets • Hundreds of comments • Thousands of wiki edits Me – March 2009 • Many more… 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 24
  • 25. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 25
  • 26. My Personal Learning Network http://www.mindmeister.com/16624261 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 26
  • 27. Where Do I Find The Time? “You’ve got a job, which is what you do to pay the bills. You have a career, which is where you advance in pay, position, and prestige. And finally, you have a calling, where you passionately do what you were put on earth to do.” Jay Cross, in Informal Learning (page 113). 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 27
  • 28. Thank You! • Questions, Comments? • Mathieu Plourde Instructional Designer, LMS Project Leader – IT-User Services mathieu@udel.edu 302-831-4060 • http://udel.edu/~mathieu/ • http://twitter.com/mathplourde • http://www.flickr.com/photos/mathplourde/ • Facebook, LinkedIn: Mathieu Plourde 3/9/2009 twtCHEP - Web 2.0 WIIFM? - M. Plourde 28