1. UNIVERSITY OF PRETORIA
FACULTY OF ECONOMIC AND MANAGEMENT SCIENCES
DEPARTMENT OF BUSINESS MANAGEMENT
MASTERS DEGREE
IN
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
(Course code: 07255180)
INTRODUCTION
The first MPhil in Entrepreneurship and Small Business Management of its
kind in South Africa. The Department of Business Management offers a
lectured master’s degree in the key aspects of entrepreneurship and small
business management.
The importance of entrepreneurial activity has assumed central stage
through the creation of an entrepreneurial and small business-enabling
environment in South Africa since 1996. This has led to the formation of
many Non-Governmental Organisations (NGO’s) and Local Business
Service Centres in the country which in turn require personnel with
advanced knowledge of subjects such as entrepreneurship and small
business management.
In general there is a dearth of professionally trained academics in the field
of entrepreneurship and small business management. This statement is
concurred by The London Business School. This degree will help to
address this shortfall. Established companies are also increasingly devoting
substantial resources to ensuring that the continued creativity and
innovation in mature businesses is nurtured by supporting new venture
creation.
OBJECTIVES OF THIS COURSE
The purpose of the degree is to provide entrepreneurs, consultants,
managers and especially service providers in the small business-enabling
environment and development sector with an advanced level of knowledge
and competencies in all areas related to entrepreneurship and small
business management.
COURSE DURATION AND COST

2. Courses will be presented by a combination of limited contact and distance
education over an 18-month period. Students will be required to have
access to the library and the Internet for research and self-study. Maximum
of four years is allowed for completion of the degree (including the
submission of the dissertation).
For more information about the fees of the course, please contact the Client
Service Centre of the University of Pretoria, tel: +27 (0)12 420 3111 or e-
mail: csc@up.ac.za.
ADMISSION REQUIREMENTS
In order to register for this degree a student must:
• Be in possession of any Bachelor’s degree, and
• Have completed a full year course in Business Management at under-graduate
(first year) level, or
• Pass an oral and/or written examination in Business Management based on the
syllabi of OBS 110, 120 within 12 months from commencing with the degree.
• Students must have access to the Internet.
RECOGNITION OF SUBJECTS
1. Courses in Entrepreneurship and Small Business Management in B Com (Hons),
B Tech or MBA level will be considered for partial or full credit depending on the
syllabi of the particular institutions.
2. The accreditation of courses at reputable/recognised universities abroad will be
pursued.
COURSE OFFERINGS
There are five meetings every semester.
The programme is presented every three weeks from 14:00 - 20:30 on
Thursdays and 08:00 to 17:00 on Fridays.
An additional two day Research Colloquium must be attended at the end of
each semester.
APPLICATION DATES
Applications must reach us on/or before 30 September 2009 Students will be
selected and informed of the outcome on/or before 30 October 2009.
CURRICULUM
The scheduling of the subjects will be as follows:
SEMESTER SUBJECTS
1 (6 months) ENP 821, ENP 822, ENP 823, ENP 824, NME 804
2 (6 months) ENP 812, ENP 814, ENP 815 ENP 825
3 (6 months) ENP 813, ENP 840, ENP 841, ENP 842, ENP 843,
4 (max 18 months) ENP 870
Subjects:

3. ENP 821 Introduction to Entrepreneurship 821
ENP 822 Entrepreneurship Theory 822
ENP 823 Creativity, innovation and personal motivation 823
ENP 812 Entrepreneurship 812: Business Plan
ENP 840 Entrepreneurship 840
ENP 824 Small Business Enabling Environment 824
ENP 813 Managing Growth 813
ENP 814 Small Business Management 814
ENP 841 Business Development Services 841
ENP 815 Development Economics 815
ENP 842 International Business 842
ENP 843 Corporate Entrepreneurship 843
ENP 825 Legal issues 825
NME 804 Research Methodology 804
ENP 870 Dissertation
SYLLIBI FOR SUBJECTS
ENP 821 INTRODUCTION TO ENTREPRENEURSHIP
• The need for entrepreneurship
• Characteristics and traits of entrepreneurs
• Impetus for entrepreneurship
• Difference between small and entrepreneurial
ventures
• The entrepreneurial process
• Ideas vs. Opportunities
• The Window of Opportunity
• Market research and target markets
• The Business Plan
ENP 822 ENTREPRENEURSHIP THEORY
• History, where does entrepreneurship come from
• The economists (Cantillon, Say, Schumpeter); The
entrepreneurial behaviourists (Weber, Henry,
McClelland); The historians (Cole, Belshaw,
Livesey); The management scientists (Drucker,
Mintzberg); The entrepreneurial specialists
(Timmons, Gartner, Welsh, Brockhaus, Filion);
• Defining entrepreneurship – Analyzing the concept
• Key theories relevant for the entrepreneur –
• Resource based view, Real options theory,
Transaction cost theory, Resource munificence
theory, Threat-rigidity theory, Confirmation bias,
Escalation of commitment bias, Self serving bias,
Prospect theory, Regulatory focus bias, Prospect
theory, Metacognition, reflection, tacit vs explicit
knowledge, Prototype theory, etc
• Key contributors to the entrepreneurship body of
knowledge

4. • Gartner, Carland, Baron, Shepherd, Aldrich, Kuratko,
Mitchell, Reynolds, Brockhaus, Vesper, Shane,
Venkataraman, etc.
• The future of entrepreneurship - where are we
heading?
• Relevant topics
Entrepreneurial leadership
Entrepreneurial strategy
Entrepreneurial cognition
Entrepreneurial paradoxes
ENP 823 CREATIVITY, INNOVATION AND OPPORTUNITY SEEKING
• The theorem surrounding creativity, innovation and opportunity finding
• The techniques to facilitate and enhance creative thinking
• A full understanding of business innovation in an entrepreneurial context
ENP 812 ENTREPRENEURSHIP: THE BUSINESS PLAN
• Idea Generation and Business Start-up
• The Business Plan – preparation, evaluation
• The financial aspects as part of the business plan
Break-even analysis
Financial statements
Budget
• What potential financiers look for in business plans
Business partners
Venture capitalists
Commercial banks
ENP 840 ENTREPRENEURSHIP
• Entrepreneur & the troubled company
• Business failures
• Turnaround measures
• Consolidating the venture
• Exit strategies
• Harvesting
• Liabilities
• Strategy
Additional Activities:
2-Day Achievement Motivation
2-day Simulation
NME 804 RESEARCH METHODOLOGY

5. Strong emphasis on market research, quantification of the market but also a basis for
academic publications and a doctorate
ENP 824 SMALL BUSINESS ENABLING ENVIRONMENT
• Definitions
• Entrepreneurship policy vs. SMME policy
• Models for entrepreneurship development and enabling of
SMME’s
• History of SMME development in SA up to the National
Small Business Act 1996.
• The National Small Business Act and amendments
• The role of SEDA, Khula and the LBSC’s.
• Financial institutions and SMME’s
• Other role players : SMME desks, development
corporations, NGO’s, development agencies, universities
and technikons
• Business development services
• The informal sector
ENP 813 MANAGING GROWTH
• The need for growth ventures
• Managing entrepreneurial growth
• Types of growth
• Managing the venture life-cycle
• Growth strategies and methods
• Financing growth: Venture capital
• Financing growth: IPO’s
ENP 814 SMALL BUSINESS MANAGEMENT
• Business management principles
• Difference between entrepreneurial ventures and small
business
• Understanding small business
• Managing the small business
• Managing the micro business
• Managing the family business
• Marketing and supply chain
• Social responsibility, networking and legal aspects
• Black economic empowerment
• Financial management
ENP 841 BUSINESS DEVELOPMENT SERVICES
• Business advice, counselling and mentoring defined
• Best practices. What is required from counsellors and
mentors

6. • Counselling - concepts and methods
• Entrepreneurship education and training. Training needs
analysis
• Mentoring - concepts and methods
• Adult learning techniques
• Networking and alliances
• The role of business incubators
• Business incubators in SA
ENP 815 DEVELOPMENT ECONOMICS: AN INTRODUCTION
• Introduction to development economics
• Meaning of development
• Major theories of development
• Sources of national and international economic growth
• Reasons for poverty
• How did Third World nations get into debt and what are the
Implications?
• Population growth
• Education and Health
• The role of international trade, foreign direct investment and
entrepreneurship in development
• The informal sector in developing countries
• Local and Community Economic Development
•
ENP 842 INTERNATIONAL BUSINESS
• International business environment. Field of international
business, venturing abroad, why internationalise? Foreign
direct investment
• Researching the foreign market. International product
adaptation. International threats and risks
• The global manager/entrepreneur, cultural aspects,
internationalising of small firms: market entry costs, exchange
rates etc.
• Entrepreneurial opportunities: EU-ACP partnership, USA
policy on Africa (ALGOA)
• Imports and exports, procedures and govt policy, incentives,
the use of export processing zones (EPZs)
ENP 843 CORPORATE ENTREPRENEURSHIP
• Applying entrepreneurship to established companies
• Corporate venturing
• Levels of corporate entrepreneurship
• Training for corporate entrepreneurs
• Implementation of intrapreneurial management
ENP 825 LEGAL ASPECTS

7. • The benefits of the different forms of business
• The legal implications for owners/members etc of each form
of business
• Starting the enterprise
• How each form of business can be formed or registered
• Business trust
• Bankruptcy
• Patents, trade marks, trading licence, business names,
various registrations,
• Copyrights, intellectual capital, product safety & security,
insurance, labour laws
STARTING DATE
The programme starts in January of every year.
FOR MORE DETAILS ABOUT ADMISSION REQUIREMENTS, THE
REGISTRATION PROCESS AND OTHER ADMINISTRATIVE ISSUES, CONTACT:
Mrs Emily Mokhehle
Faculty Administration
Faculty of Economic and Management Sciences
University of Pretoria
Tel: +27-12-420-3643
E-mail: emily.mokhehle@up.ac.za
FOR MORE DETAILS ABOUT ANY OTHER ISSUES, CONTACT:
Ms Retha Strydom
Department of Business Management
Faculty of Economic and Management Sciences
University of Pretoria
Tel: +27-12-420-3398
E-mail: retha.strydom@up.ac.za