2. @mathijsvdhurk
Entrepeneur @itum033 | Online Business Developer @budeco | Social Media | ♥ Moana
Amersfoort | Nijmegen | Apple | Guitar | Business IT Management
3. Games have been around since nearly the
beginning of the humanbeing.
4. Games provide a constructed context
for play and exploration.
5. ga· mi· fi· ca· tion
Gamification is the use of game design
techniques, game thinking and game
mechanics to enhance non-game contexts.
11. inner needs to awards
dominate points
independancy leaderboards
love rewards
fun badges
levels
12. base principles
‣ gamification
Making it more attractive
‣ Player
Your user
‣ Journey
Keep surprising
‣ Dynamics
Don’t be obvious
‣ Experience
Bring emotion
‣ Social Actions & Engagement
your buldingstones for involvement
13. base principles
‣ Build communities
‣ Extend brandings
‣ Increase engagement
‣ Motivates a call to action
30. We can make it more fun, but not easier
‣ Adding game elements, will make it more
fun, but not easier.
‣ Be there on boring moments, and make
your customer smile!
31. Expensive?
‣ No!
‣ Stay in line with your business
(e.g. don’t give away an iPad when you are
a pharmacy)
‣ Even when it’s free, it’s cool!
‣ e.g.: Give reduction, an award or
highlight a customers quote!
33. Remember
‣ There must be more than one participant
‣ Don’t make it too difficult
‣ Don’t overkill your players with
information
‣ Make it as much as easy as possible
34. Trend or Hype?
‣ Definitely a trend
‣ More and more business discover
gamification