1. magazine
The Premiere Magazine for Fashion, Entertainment and Lifestyle
944 fills an untapped niche for affluent, savvy, information-seeking style makers. 944 magazine delivers smart, dynamic content through a design-forward
and editorial-packed publication, a robust online social platform and custom special events. 944 covers the newest and hottest destinations in the
worlds of fashion, lifestyle and entertainment, staying ahead of the curve as a resource for visitors and the scene bible for locals.

2. magazine
Our Mission:
To be the premier fashion, entertainment and
lifestyle brand for cultural influencers. As a national
magazine with local relevance, we strive to inspire, FASHION
ENTERTAINMENT
LIFESTYLE
FASHION
ENTERTAINMENT
LIFESTYLE
THE HOLIDAY ISSUE
SEPTEMBER DECEMBER
entertain and empower our readers with dynamic
and relevant editorial, robust digital platforms and
unparalleled events that create demand for our
client’ brands. 944 is a gateway to the world’s most
influential and aspirational consumers — those who
have the means, taste and desire to stay ahead THE ATLANTA
FALL
DETROIT
LAS VEGAS
LAS VEGAS
LOS ANGELES LOS ANGELES
of the curve. FASHION
MIAMI
MIAMI
ORANGE COUNTY
ORANGE COUNTY
PHOENIX
PHOENIX
SAN DIEGO
ISSUE
SAN DIEGO
SAN FRANCISCO
SAN FRANCISCO
.COM
.COM SMART LUXURY: OUR ANNUAL GIFT GUIDE JASON SEGEL
What We Are: Buying Power
944 magazine is a national brand with local 63% traveled at least 3x domestically in the 86% dine out at least 10x per month
relevance, targeting the trendset ting 21- 44 past year
demographic, with attention-grabbing covers and 88% frequent nightclubs and lounges
32% traveled internationally in the past year
features, plus stories and profiles that highlight the The average age of a man getting engaged is
best of each region. Through strategic distribution, 64% purchased an item after seeing it in 944 27 years; the woman’s average engagement
engaged readership and of-the-moment timeliness, 90% wear designer labels age is 25
944 magazine shatters the mold of traditional First-time buyers were, on average, about
92% order drinks by brand name
media. 944 is not just a magazine, it’s a lifestyle. 33 years old, had a household income of
68% own a luxury vehicle almost $64,100
Where We Are Housing/Real Estate
Atlanta | Dallas | Detroit | Houston | Las Vegas, Grocery
Los Angeles | Miami | Orange County | Phoenix Distribution:
San Diego | San Francisco
Launching soon: New York Dining/Nightlife
Health/Fitness
Demographics:
Age: 32% are 21 to 44 Other
Male: 46%
Female: 54%
College Educated: 68%
Median Individual Income: $117,623 Hotel — In-Room/Transportation Retail
Marital Status: 54% Single

3. magazine
2010 Editorial Calendar
January • The Vanguard Issue May • The 944 Picks Issue September • The Fall Fashion Issue
Our Vanguard Is sue features 3 0 trend set ting 944’s tastemaking editors pick the best of the best, “Savvy” doesn’t say it all when it comes to our
entrepreneurs, power players and innovators, all anywhere. “944 Picks,” the most popular department Fall Fashion Issue. In one of our most anticipated
under the age of 30 and in such influential industries in our magazine, expands and becomes the short issues of the year, we highlight the influential iconic
as tech and entertainment. Additionally, we’ve got a (and long) list of the people, places and things you fashion brands, fresh new designers and the latest
bonus Body section with all the tools you need for a need to know about right now. From where to dine collections — all shown through the lenses of some
new you in the new year — fitness and wellness gurus, to what to wear, city to city, we’ve got the trends of the most accomplished and original fashion
workouts, beauty products, gear, sportswear, spas covered. The 411 on travel destinations, shopping, photographers. And no outfit is complete without
and action-packed adventures. It’s 944’s ultimate influential people, tech gadgets, home interior the perfect accessories, so 944 brings you up-to-the-
beauty and fitness guide. products, beauty, fashion, sports and lifestyle is hand- minute shoes, handbags, jewelry and the must-have
picked and delivered by our savvy editors with the items of the season.
February • On The Verge: insider’s perspective that 944 is known for.
The Young Hollywood Issue October • The Art Issue
(National Section) June • The Summer Music Issue In our annual guide to aesthetic perfection in your
944 features the rising stars of film and television, Get ready to rock, 944-style, with the bands and city and beyond, 944 features new art galleries,
from the breakout indie favorites to the blockbuster behind-the-scenes hitmakers that matter most. Take noteworthy authors, visual artists and visionaries.
stars of 2009. And while we profile whom we love, a sneak peek at the blockbuster tours of summer, as From the performing and visual arts, 944 highlights
readers need look no further than the pages of 944 well as such music festivals as Bonnaroo and Outside the creativity that surrounds us.
for not only the best of both big- and small-screen Lands. We’ll go backstage and beyond with our all-
entertainment, but also for the best gifts, getaways access features on the brightest stars in music. November • The Food Issue
and gear for Valentine’s Day. You are where you eat. Whether looking for the perfect
July • The Travel & Swimsuit Issue spot for a date, power lunch or night out with friends,
March • The Spring Fashion Issue Exotic locales and designer swimwear are essential our Food Issue provides the ultimate guide to the
Meet world-renowned and emerging designers ready to the life of a jetsetter. This issue explores exclusive latest culinary hotspots, legendary institutions, foodie
for their close-up, presenting their spring collections destinations, luxurious transportation and travel-friendly trends and celebrity chefs. This issue also features our
in Technicolor. From couture-packed fashion spreads fashions. We put on our shades and strip down to our annual list of “The Most Buzzworthy Chefs in America.”
to editors’ picks for the hottest new accessories, 944 swimsuits with our annual swimsuit edition to celebrate
scouts the runways and the streets to define the summer. December • The Smart Luxury Issue /
season’s trends. Holiday Gift Guide
August • The Nightlife Issue Always style-savvy, 944 brings you the best this holiday
April • The At Home Issue In the world of 944, nightlife is the life. We present the season. From must-haves to our editors’ personal picks,
944 speaks to where and how you live. Sifting out the guide on where to go, what to wear, what to drink this issue celebrates gifts, destinations, dining and
hot topics in interior design, architecture and top-of- and what to do at the hottest destinations after dark. décor. And since receiving would be meaningless
the-line home products, we continue to bring readers Get an insider’s view of who’s who behind the velvet without giving, a special section focuses on the
the best (and smartest) luxuries. From the genius of ropes with our in-depth profiles on the moguls and the individuals, companies and charitable organizations
master builders to utilitarian product design, 944 goes celebrities who make the night shine bright. that are breaking new ground and making the world
in-depth with the people changing the way we look a better place.
at the world around us.

4. magazine / MULTI-PLATFORM
944 Magazine: 944.com: Integrated Marketing
With more than 280,000 copies printed monthly The premier media outlet for affluent trendsetters,
Opportunities:
across nine market publications, 944 maintains 944.com is one of the leading Web destinations 944 works with advertisers to pinpoint their
distribution at target-relevant hotspots, boutique and social rewards-based sites able to reach marketing goals and identif y their target
hotels, spas, gyms, shopping destinations and today’s style-minded and technologically-savvy consumers, then develops integrated programs
nightclub areas. consumers. 944.com provides concise and that deliver results.
dynamic fashion, entertainment, lifestyle and
Our Audited Distribution: event information, reaching more than 1 million
• 350,000 copies per month unique consumers each month via more than 5
million pageviews.
Event Marketing:
• More than 2.2 million readers When it comes to the ultimate in innovation and
• More than 200,000 members
per month impact, no one can do it quite like 944. 944 offers
• 275,000 unique visitors
• 5,000 distribution outlets its partners events to garner local, regional and
• 2,200,000 pageviews
• 33,000 luxury and resort hotel rooms national exposure, with access to the biggest
• 3,500,000 ad impressions
across the U.S. tastemakers, A-list celebrities and fashionistas — all
designed to allow advertisers to reach their target
audiences while individuals are enthusiastically
engaged and primed to take action.
Mobile Marketing:
944 offers a cost-effective way to reach an
attentive, opted-in mobile audience with highly
desirable demographics. 944 offers an instant
mobile connection that appeals to this technically-
savvy and affluent group through custom SMS
marketing campaigns.
Social Media Marketing:
944 offers results-driven Social Media Marketing
services to help build clients’ brands, to help
them engage their desired audience and to
help impact sales. From social networking sites
Weekly Dose: like Facebook and LinkedIn to micro-blogging
944’s weekly newsletter reaches more than sites like Twitter, 944 will partner with advertisers
175,000 readers every week, filled with information to create innovative content that inspires target
about exclusive events, closer looks at developing prospects and customers to connect with our
trends and information about hot new fashions, clients’ brands.
products and places.