2. 1. IS THERE ONE HYBRID OR
INTEGRATED STRATEGY YOU'VE SEEN IN
THE SOCIAL TV SPACE SO FAR THAT
STANDS OUT ABOVE THE REST?
How Bravo executed its "Last Chance Kitchen" web
series really comes to mind as it did a really great
integrating web +
job of
TV to extend its
storytelling and in a way that
attracted brands (in this case Toyota).
3. 2. DO YOU SEE A EVOLUTION IN THE REMOTE
CONTROL WHEREBY SOCIAL SHARING
BUTTONS LIKE TWITTER, FACEBOOK,
GETGLUE ARE INTEGRATED INTO THE
REMOTE CONTROL? WHAT DO YOU SEE AS
THE FUTURE OF THE REMOTE CONTROL?
I don't see social media buttons being integrated
but that the
into the remote control
remote control will (and is)
changing into second screen
apps. I use the Xfinity TV remote all of the time to
find programming, change channels, and set my DVR.
most common TV
It is likely that the
remote will simply be our
smartphones.
4. 3. WHAT DO YOU SEE AS THE KEY BEHAVIORAL
CHANGE AS PEOPLE ADOPT THE 2ND SCREEN
MORE AND MORE? ASIDE FROM THE ABILITY TO
CHECK-IN AND HAVE CONVERSATIONS AROUND
SHOWS, DO YOU SEE A WIDER BEHAVIORAL
CHANGE AT THIS STAGE?
The hope from second screen app providers is that
they will gain a mass audience of individuals who
simultaneous companion
want
content to the show they're
watching on TV. While I think that can
work for for some genres of programming (sports,
events, and game shows) I think the purpose of the
second screen is becoming much more valuable as a
means to watch TV as an alternative
when there isn't a TV set around.
5. 4. YOU MENTION "SOCIAL MEDIA CANNOT SAVE A BAD TV
SHOW, PRODUCT OR SERVICE. HOWEVER,IT CAN, WITHOUT
DOUBT, ENHANCE A GOOD ONE".- DO YOU SEE CONTENT
ITEMS, IN THIS SPACE, SCALE (OR DROP) FASTER THAN
BEFORE IF IT DOESN'T LIVE UP TO AUDIENCE
EXPECTATIONS?
At the end of the day, people tune into television for
No amount of social
great TV shows.
integration, innovation, or
cool technology will make up
for poor ratings. Can social media help
to drive tune-in? It seems so. But after tuning in, if
the content is bad, people won't tune-in again.
6. 5. WHAT
DO YOU CURRENTLY SEE AS THE
NUMBER ONE ISSUE IN ADVERTISING IN
RELATION TO THE 30 SECOND AD SPOT?
Advertisers now, more than ever, need to find ways
to break through the increasing distraction that's
taking place (because of second screen usages)
And, again,
during commercial breaks.
that comes down to creating
content that resonates. Just
because it's a TV commercial, doesn't mean it can't
be 30 (or 60) seconds of compelling content.
7. SOCIAL TV
Buy the book on Amazon: http://www.amazon.com/Social-
Marketers-Audiences-Connecting-Television/dp/1118167465
Connect with the authors on Twitter: @McProulx and
@bosmediacontent
Visit the website: http://www.socialtvbook.net/