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RAPID FIRE
ROUND WITH
MIKE
PROULX
CURATED BY PRASHANT HARISH HARI
1. IS THERE ONE HYBRID OR
INTEGRATED STRATEGY YOU'VE SEEN IN
  THE SOCIAL TV SPACE SO FAR THAT
    STANDS OUT ABOVE THE REST?

How Bravo executed its "Last Chance Kitchen" web
series really comes to mind as it did a really great

   integrating web +
job of

TV to extend its
storytelling and in a way that
attracted brands (in this case Toyota).
2. DO YOU SEE A EVOLUTION IN THE REMOTE
    CONTROL WHEREBY SOCIAL SHARING
    BUTTONS LIKE TWITTER, FACEBOOK,
    GETGLUE ARE INTEGRATED INTO THE
 REMOTE CONTROL? WHAT DO YOU SEE AS
  THE FUTURE OF THE REMOTE CONTROL?

I don't see social media buttons being integrated
                      but that the
into the remote control
remote control will (and is)
changing into second screen
apps. I use the Xfinity TV remote all of the time to
find programming, change channels, and set my DVR.
          most common TV
It is likely that the

remote will simply be our
smartphones.
3. WHAT DO YOU SEE AS THE KEY BEHAVIORAL
  CHANGE AS PEOPLE ADOPT THE 2ND SCREEN
 MORE AND MORE? ASIDE FROM THE ABILITY TO
 CHECK-IN AND HAVE CONVERSATIONS AROUND
   SHOWS, DO YOU SEE A WIDER BEHAVIORAL
           CHANGE AT THIS STAGE?

The hope from second screen app providers is that
they will gain a mass audience of individuals who
   simultaneous companion
want
content to the show they're
watching on TV. While I think that can
work for for some genres of programming (sports,
events, and game shows) I think the purpose of the
second screen is becoming much more valuable as a
means to watch TV as an alternative
when there isn't a TV set around.
4. YOU MENTION "SOCIAL MEDIA CANNOT SAVE A BAD TV
SHOW, PRODUCT OR SERVICE. HOWEVER,IT CAN, WITHOUT
  DOUBT, ENHANCE A GOOD ONE".- DO YOU SEE CONTENT
  ITEMS, IN THIS SPACE, SCALE (OR DROP) FASTER THAN
       BEFORE IF IT DOESN'T LIVE UP TO AUDIENCE
                     EXPECTATIONS?

At the end of the day, people tune into television for
          No amount of social
great TV shows.

integration, innovation, or
cool technology will make up
for poor ratings. Can social media help
to drive tune-in? It seems so. But after tuning in, if
the content is bad, people won't tune-in again.
5. WHAT
      DO YOU CURRENTLY SEE AS THE
NUMBER ONE ISSUE IN ADVERTISING IN
RELATION TO THE 30 SECOND AD SPOT?

Advertisers now, more than ever, need to find ways
to break through the increasing distraction that's
taking place (because of second screen usages)
               And, again,
during commercial breaks.

that comes down to creating
content that resonates. Just
because it's a TV commercial, doesn't mean it can't
be 30 (or 60) seconds of compelling content.
SOCIAL TV
Buy the book on Amazon: http://www.amazon.com/Social-
Marketers-Audiences-Connecting-Television/dp/1118167465


Connect with the authors on Twitter: @McProulx and
@bosmediacontent


Visit the website: http://www.socialtvbook.net/
THANK YOU !!
Contact me:


Email: prazhari@socialwizz.com
Twitter: @prazhari
LinkedIN: http://www.linkedin.com/in/prashanthari

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Rapid fire round with Mike Proulx

  • 2. 1. IS THERE ONE HYBRID OR INTEGRATED STRATEGY YOU'VE SEEN IN THE SOCIAL TV SPACE SO FAR THAT STANDS OUT ABOVE THE REST? How Bravo executed its "Last Chance Kitchen" web series really comes to mind as it did a really great integrating web + job of TV to extend its storytelling and in a way that attracted brands (in this case Toyota).
  • 3. 2. DO YOU SEE A EVOLUTION IN THE REMOTE CONTROL WHEREBY SOCIAL SHARING BUTTONS LIKE TWITTER, FACEBOOK, GETGLUE ARE INTEGRATED INTO THE REMOTE CONTROL? WHAT DO YOU SEE AS THE FUTURE OF THE REMOTE CONTROL? I don't see social media buttons being integrated but that the into the remote control remote control will (and is) changing into second screen apps. I use the Xfinity TV remote all of the time to find programming, change channels, and set my DVR. most common TV It is likely that the remote will simply be our smartphones.
  • 4. 3. WHAT DO YOU SEE AS THE KEY BEHAVIORAL CHANGE AS PEOPLE ADOPT THE 2ND SCREEN MORE AND MORE? ASIDE FROM THE ABILITY TO CHECK-IN AND HAVE CONVERSATIONS AROUND SHOWS, DO YOU SEE A WIDER BEHAVIORAL CHANGE AT THIS STAGE? The hope from second screen app providers is that they will gain a mass audience of individuals who simultaneous companion want content to the show they're watching on TV. While I think that can work for for some genres of programming (sports, events, and game shows) I think the purpose of the second screen is becoming much more valuable as a means to watch TV as an alternative when there isn't a TV set around.
  • 5. 4. YOU MENTION "SOCIAL MEDIA CANNOT SAVE A BAD TV SHOW, PRODUCT OR SERVICE. HOWEVER,IT CAN, WITHOUT DOUBT, ENHANCE A GOOD ONE".- DO YOU SEE CONTENT ITEMS, IN THIS SPACE, SCALE (OR DROP) FASTER THAN BEFORE IF IT DOESN'T LIVE UP TO AUDIENCE EXPECTATIONS? At the end of the day, people tune into television for No amount of social great TV shows. integration, innovation, or cool technology will make up for poor ratings. Can social media help to drive tune-in? It seems so. But after tuning in, if the content is bad, people won't tune-in again.
  • 6. 5. WHAT DO YOU CURRENTLY SEE AS THE NUMBER ONE ISSUE IN ADVERTISING IN RELATION TO THE 30 SECOND AD SPOT? Advertisers now, more than ever, need to find ways to break through the increasing distraction that's taking place (because of second screen usages) And, again, during commercial breaks. that comes down to creating content that resonates. Just because it's a TV commercial, doesn't mean it can't be 30 (or 60) seconds of compelling content.
  • 7. SOCIAL TV Buy the book on Amazon: http://www.amazon.com/Social- Marketers-Audiences-Connecting-Television/dp/1118167465 Connect with the authors on Twitter: @McProulx and @bosmediacontent Visit the website: http://www.socialtvbook.net/
  • 8. THANK YOU !! Contact me: Email: prazhari@socialwizz.com Twitter: @prazhari LinkedIN: http://www.linkedin.com/in/prashanthari