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1. 27 Ways to Use QR Codes
Submitted by Matt on Tuesday, January 4, 2011
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27 ways to use GURL QRURL PURL MURL SURL TURL GIFTMIUMS
FREEMIUMS GUESTMIUMS PREMIUMS PROMIUMS PLATMIUMS CODES
In the past, we've blogged about what QR codes are, how to use them,
what they're being used for, and the problem with them. Here, we're going to
share other
uses to get your mind thinking about how they can be used in your business.
Remember, QR codes connect the real world with the digital world.
1. Business Cards. MACRO CARDS==> REG BUS CARD,
MAXI CARDS==> POSTCARD BUSINESSS CARD,
MICRO BUS CARD ==<SLIM>==, one half the regular bizcard; a skinny card
MINI q.r.2d bar code SQ STICKER==>front side name,address,tel & email
Stick a QR code on the back of your business card and have it link to your phone
number,
send a text message,
link to your website, or even take someone to a Youtube video.
2. Flyers. FACE2FACE WITH PURL THIER OWN FACE PAST STUDENTS MAILED OUT, MAP QR
URL TO GMA,
VIDEO LINK TO OFFER ON FLYER
Handing out flyers door-to-door? Or maybe you want to spread the news about an
event in a
new and innovative way?
Slap a QR code on it and link to an event page or a video describing more about
the event.
Check out how one clothing retailer is doing this. You can also add social media
icons so
people can share.
3. Billboards. ONLINE BILLBOARD WITH QRURL AND SPECIAL SCAN ME OFFER
This one way communication channel just became interactive. Calvin Klein used QR
codes on
billboards in
New York and Los Angeles with their Uncensored campaign. It linked to a page
with a
mobile video and
Twitter/Facebook share icons. Simple? You bet. Learn more about it.
4. Comics.
That's right, QR codes have been used in comics. It was done with Donald Duck
for kids!
5. Education. SOLVE THE CHALLENGES WITH A QRURL CODE NEXT TO THE ITEM
( ON THE WALL OF DOJANG--> TO SEE HOW SOMETHING IS DONE)
Use QR codes next to math problems in math books that pull up a video that
teaches students
how to complete certain problems. Let's just hope they scan the QR code after
they answered it!
I picked up this idea on Youtube.
6. Articles in Magazines/ SHOWCASE THE QRURL FOR THE SOLUTION AND A HOMEWORK OUT
SECTION

2. ONLINE BLOG Newspaper. QRURL CODE WITH WIIIFM SOLUTIONS FOR A SPECIFIC ITEM IN A
CLASS,
FOR A SPECIFIC DRILL link a price and a specific drill theme with examples
Magazine publishers can use QR codes in articles that link to more info on the
article,
a video, or even a discussion board. Wait. Stop. Think about that. Another one-
way
communication channel that is now engaging. Imagine someone reading an article,
wanting to voice their opinion and leave a comment like they would on a website
blog,
scanning a QR code, and then leaving comments on an article they found in the
paper medium.
Talk about in-the-moment engagement. Simply fascinating.
7. For Sale Signs on Homes.
Real Estate, anyone? Print a QR code on a for sale sign on a home that connects
the mobile user to a mobile website that
shows them more info on the home and includes a video with a walk-through of the
home (which they wouldn't otherwise be
able to see). Or just link to a Youtube video. Talk about point-of-experience!
8. Comment Cards.
Tired of paper comment cards? Want to reduce error and capture feedback at the
point-of-experience? Or maybe there is a trust issue with the manager and you
think he's
trashing some bad comment cards? Either way, mobile web-based comment cards
allow for
convenience and meet the consumer where there are. Comments can be e-mailed to
someone and
added to an excel file if need be. Theoretically, someone can file a complaint
and a manager
(as well as corporate, if needed) can receive complaint via e-mail and respond
to it before the customer has even left the building. Talk about real-time.
9. Presentations.
More and more I've seen less of the traditional speaker presentations. Audiences
want to
engage during presentations and throw in their two cents, just like they do on
Twitter.
The unGEEKED e'lite conference is built on this idea. One way to engage the
audience is to
stick a QR code in a presentation. Maybe the audience can scan it and be put on
a mailing list,
ask a question, or give their input on the presentation at the end, all via the
mobile web. This would work best at
conferences where early adopters are present.
10. Clothing. GRIFFGEAR EQUIPMENT AND CASES, UNIFORMS, KEYCHAINS,
Want to be different? How about you stick a QR code on a shirt. How's that for
standing out
against the crowd? Or
clothing companies can use QR codes on tags to display color, style, size, and
more about
that item.
11. Television.
This is extremely fascinating. Again, a one way communication channel... is now

3. interactive.
QR codes on TV allows
for viewers to answer quizzes, sign up for a mailing list, find a Facebook fan
page, and more.
Although executed poorly,
FOX tried this.
12. Books.
How about a QR code at the end of each chapter, which links to a discussion
board where readers
can share comments on a chapter. Amazing. Or maybe you want to describe a
concept with
digital media. Video, anyone? Or maybe the author wants to link you to a page
with errata.
13. Outdoor Games.
Ever participate in a scavenger hunt? With QR codes, you can leave digital tips
for people.
How about a video hint or
video riddle?
14. Direct Mail.
QR codes on direct mail allows for people to scan and learn more about a product
or service.
15. Instruction Manual.
With some products, a paper manual isn't enough. People need a video to help
visualize how
things go together.
Or maybe you just want to give that personal feeling and talk about why it's
awesome.
16. Interactive Menus.
In restaurants, consumers can scan QR codes in the menu and watch a video on how
that dish was
prepared, see the ingredients, learn more about the executive chef with an
interview, or even
the staff. Stop. Think about that personal connection for a minute. Think
about the story that someone can go tell their friends.
They came to order food, but their experience was heightened because they were
also able to walk away with a recipe for their favorite dish
(or something more). That is remarkable, as Seth Godin says. Again, the
possibilities are
endless. What's important is the creative process and brainstorming.
17. Cereal Box. Cereal boxes already have games on them, but how about games
on a smartphone?
Or maybe you want to have a "story of the day" or talk about what the brand is
doing. This is a completely new way to engage with consumers.
18. Products. CERTIFICATES AT GMA BELT GRADUATIONS
ON STUDENT OF THE DAY AT OFFSITES LOADED WITH PIX
QR codes can be used on products to connect real life to the digital world.
Maybe you want to build awareness for a Facebook
fan page or a Twitter account.
19. Facebook Like.

4. A service called Likify allows someone to do exactly that: like your Facebook
fan page. Learn more about them.
20. Call/E-mail Us.
Simple enough? Have a QR code that brings up your phone number so someone can
easily scan and call you or send you an e-mail.
21. Coupons.
Use a QR code to link to a special coupon that is shareable via social media. It
can be tracked and turned off at any time.
Goodbye paper coupons! (Did I mention this is environmentally friendly, too?)
22. Name Tags.
Although the idea of someone coming up and scanning your name tag at a
conference sounds kind of funny, it can definitely
help differentiate you and be a great conversation starter. There is a standard
for storing contact info on QR codes.
Use quiQR to create your virtual contact card today so someone can easily add
you as a contact on their phone.
23. Website Contact Us.
If you already cater to your mobile audience, you can use QR codes on your
contact us page. Maybe you want to link them to
your mobile resource and remind them to bookmark it so they can use it on the
go. Or maybe you want to make it so they can
easily scan a QR code and call you.
24. Conferences.
Conferences can use QR codes for speaker feedback or conference feedback and
evaluation. Attendees can share their
thoughts via their mobile phone, and not a paper card with hard-to-read
handwriting.
25. Event Tickets.
On a printed ticket, QR codes can be used to link to a video introduction to the
event, or maybe link to a free
MP3 download for a band. This is also good for tracking tickets, which
Eventbrite does.
26. Window Displays.
Use QR codes on windows displays to give those window shoppers one more thing to
look at (and talk about!).
It can link to a video with someone talking about the product (very personal),
or maybe you want to highlight certain
features about the product.
27. Classified Ads.
C'S OF GMA SUCCESS COLLECTIVE GROUP BUTING SITES, COMMUNITY ED, COMEBACK
STUDENTS, CYBER CLIENTS, CODE STUDENTS, CELL COUPON
Selling a car? Hiring someone? Link to a personal video on Youtube which has you
expanding on the opportunity or telling
people why it's a good one.
Mobile Marketing Column
8 Great Ways To Use QR Codes For Marketing
Feb 16, 2012 at 12:15pm ET by Leah Goodman

5. inShare
103
QR (Quick Response) codes are an awesome mobile marketing tool, and are now
popping up literally everywhere.
Some of the methods of using QR codes today make great sense, like on a business
card, so people can scan your
info instead of having to type it all in.
And then the placement of some QR codes make no sense at all, like on a street
billboard where traffic moves fast.
Think about it, how is someone supposed to drive and scan your QR code at the
same time (and not have an accident)?
I’ve also seen QR codes on websites that brought you back to the exact same
website when used. Just on your phone.
If you’re seeing the QR code, you’re already on your computer. Please, don’t do
that.
QR codes can give a variety of different types of information. The most common
uses are internet links, links to apps,
and text.
How To Make A QR Code
Making a QR code is easy. Googling ’Make QR Code for free’ yields sites like
Kaywa and Qurify,
both of which work.
Be sure to download the QR Code image to your computer and then upload it to
your website,
if desired, rather than
depending upon the QR Code maker sites to host it for you. That way, if the site
stops working,
your QR code isn’t affected.
Bad QR Code Use
Unfortunately, there is so much bad QR code use out there that it’s hard to know
how to use
QR codes effectively.
To give you some examples, I’ll let you see Scott Stratten’s take on bad QR code
use:
Here are some bad uses that he mentions:
QR codes that don’t lead to mobile-friendly content.
Sending a QR code by email. (You have to see the video to appreciate the folly
of this fully.)
QR codes on Billboards (as mentioned above).
Subway platforms where there is no signal.
Airline magazines ’ you’re in a plane and can’t use the internet to follow them.
Scott Stratten is perhaps, a little forceful in his explanation, but he’s right.
It’s clear
that not every QR code campaign
is well thought out.
A QR Code Checklist
Here are the keys to a well thought-out campaign using QR codes:
Give people something useful on mobile with your QR code. (Don’t send people to

6. a website that
isn’t optimized for mobile
with a QR code!)
Use QR codes only in locations where they can easily and safely be scanned.
If the code is in a digital format (email or website),it must also be a link to
the same content.
Make sure there is WiFi or 3G access in the place where the code is placed.
The QR code needs to be big enough and clear enough that even the lower-quality
phones can scan
it.
There should be a clear indication of which types of mobile devices can use the
QR code.
If it’s for Android only,
iPhone users will be irritated if they try to scan it and get poor results.
Some Ideas For Using QR Codes
With that said, here are some great ways to use QR codes:
At a conference or meetup, put a QR code on your name tag or shirt, and people
can
scan it rather than taking your business card,
which will inevitably be lost in a pile of received papers. Be sure to have
business cards too,
though. Some people like having something tangible.
For local businesses, put a QR code on the door that gives people a file with
your opening times,
phone numbers, and website. A
PDF hosted on a website is good for this. If your business has an app, of
course,
that’s even better, but be sure to include
your hours and phone numbers in a tab in your app!
If you’re having a t-shirt giveaway, you might want to put your QR code on the
shirt,
so that anyone with questions about your
business can just scan a code and get answers. My favorite place for these codes
is
in the upper area of the back, between the
shoulder blades. Putting the code on the front makes the t-shirt unattractive.
T-shirts are more effective than keychains, because they are more visible, but
if you’re
giving out keychains or other trinkets,
put your QR code on them. Just be sure to do it in a way that doesn’t make the
item ugly.
I was recently at a conference where
one of the speakers gave out keychains with a QR code. You could scan the QR
code for a
chance to win a prize, too. This will,
of course, dramatically increase the number of people who scan the code.
Banners ’ at convention tables, in public spaces, anywhere someone might be
interested in
your app or product, have a banner
with your QR code. (Use banners in places with pedestrian traffic.)
For businesses that service cars, put a QR code sticker on the sun-visor, and
have it lead to
an app where you can both track
regular car service and schedule your next maintenance online.
To make it even better, offer coupons!
For a restaurant, give a QR code with the receipt or on the menu.
Have it lead to a place to sign up for an email newsletter
that includes coupons or freebies.
In emails and on webpages, I have to disagree with Scott Stratten ’ often people
are reading
an email or webpage on their computer and want to move the information to their
mobile device.

7. Just make sure it’s also a link to the information, in case they’re reading the
site or email
from their phone. *And for Heaven’s sake, please don’t put a QR code on your
belt buckle!
Do you really want people photographing down there?
Be sure to let us know in what ways you’ve used QR codes to power your mobile
marketing!
Photo by Fluid Forms on Flickr
Opinions expressed in the article are those of the guest author and not
necessarily
Marketing Land.