Email Marketing in a Social Media World
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The document discusses how email marketing remains effective even as social media use increases. It recommends combining email and social media by including social sharing options in emails to boost engagement. Marketers should invest in both channels by cross-promoting content across email and social media platforms to extend their reach. Testing and measuring the effectiveness of campaigns is important to determine ROI.
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Email Marketing in a Social Media World
- 1. EMAIL MARKETING IN A SOCIAL MEDIA WORLD Adam Q. Holden-Bache BMA Carolinas Sept. 15, 2010
- 4. Social media isn’t a fad- it’s a fundamental shift in the way we communicate .
- 11. Everyone uses email. Source: Flowtown “My Mom is on Facebook”
- 14. 42% of active social networkers check their email account four or more times a day , compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox"
- 15. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"
- 16. It’s where the budgets are going…
- 17. 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"
- 18. Methods used for sharing online content
- 19. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"
- 20. EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
- 22. Only 27% have implemented a social strategy into their email campaigns.
- 28. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
- 29. Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
- 30. THE 3 LEVELS OF SOCIAL SHARING IN EMAIL
- 37. Takeaways
- 42. How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
- 43. Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
- 44. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache
Hinweis der Redaktion
- Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
- Email powers social media and social media powers email
- http://www.facebook.com/press/info.php?statistics