Presentation on the basics of email marketing and social media integration from April 6, 2011 Charlotte Chamber of Commerce lunch-n-learn.

1. EMAIL & SOCIAL MEDIA: SO HAPPY TOGETHER Adam Q. Holden-Bache Charlotte Chamber April 6, 2011

4. Social media isn’t a fad- it’s a fundamental shift in the way we communicate .

6. 51% of US residents age 12 or older have Facebook profiles

9. LinkedIn Membership

11. Everyone uses email. Source: Flowtown “My Mom is on Facebook”

14. 42% of active social networkers check their email account four or more times a day , compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox"

15. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"

16. It’s where the budgets are going…

17. 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"

18. Methods used for sharing online content

19. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"

20. When asked to receive updates from companies... only 10% elected to do so through Facebook , while 90% opted for an email newsletter . Source: Useit.com Newsletters Survey

21. EMAIL & SOCIAL: THE PERFECT PARTNERSHIP

22. EMAIL SOCIAL MEDIA

23. Only 27% have implemented a social strategy into their email campaigns.

29. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"

30. Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections

31. THE 3 LEVELS OF SOCIAL SHARING IN EMAIL

38. Takeaways

43. How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit

44. Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit

45. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache