The document discusses how social media platforms like Twitter and Facebook can be used by youth mentoring programs. It provides an overview of social media, statistics on its usage, and examples of how mentoring programs have utilized Twitter and Facebook. The webinar also outlines developing a social media strategy, including determining goals and appropriate platforms, dedicating time for posting, and tools to facilitate social media use.

1. TITLE subtitle Twittering, Tweeting, Facebook = Social Media for Youth Mentoring Programs May 26 th , 2010

2. Hi! Nice to meet you! I’m Allison Smith the social media and outreach associate at Mass Mentoring Partnership and I am going to be facilitating this social media centric webinar today. Check us out on Twitter at www.twitter.com/MassMentoring

4. The Internet…. Originally started in the 1960’s as a tool for military research By 2009 an estimated quarter of the earth’s population uses services of the internet Modern: instant messaging, video chat, file sharing, email.

5. Heading Subhead Social Media “ Social Media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. TO do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests” – Joseph Thornley PRO PR

8. Social Media and the World Today 2008 Presidential Election, Betty White hosting SNL, Boston Water Crisis May 2010

9. Twitter Twitter is a social networking micro blogging service Twitter is comprised of Tweets, Followers, @ Reply, Re Tweets, 140 Characters. Twitter has more than 100 million users world wide.

11. Facebook Originally started in 2004 for Harvard students and then spread throughout college and university campuses By 2006 anyone that is 13 years old with a email address can create a personal profile account Facebook as of February 2010 has over 400 million active users

13. Social Media Strategy Allot yourself time to go through social media strategy process and do your research. There are dozens of blogs and free webinars that are helpful for non profits looking to start or enhance their social media presence. The first step in your strategy is to think about your audience – is this going to be for your mentors, your mentees, both? Is this going to be used primarily for recruitment or for public awareness about your program? What social media platforms are you going to use? How much time can you designate to Social Media?

14. Tools for Social Media Twitter Lists Facebook Insights/Impressions Tweetdeck - http://www.tweetdeck.com/ SocialMention.com Beth’s Blog- http://www.bethkanter.org/welcome/ Non Profit Technology - http://www.nonprofittechblog.org/ Hubspot - http://blog.hubspot.com/

15. Recap “ For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” – Business Weekly February 19 th , 2009

16. TITLE subtitle Twittering, Tweeting, Facebook = Social Media for Youth Mentoring Programs