1. social media
strategies summit
london 2011
putting social back in
social media
massimo burgio global search interactive / sempo

2. who is massimo burgio?
Global Search Interactive
--- the agency
SEMPO Search Engine Marketing
Professional Organization
--- the industry
Burning Man
--- the creative network
Asturias Paraiso Cultural
--- dead project
... and much more
--- =)

3. burning
man
changed
my life

4. i’m not the
only one...

5. let’s see if I
can manage
to help
change some
lives too...

6. social media
online practices and technologies that users adopt to
share content, feelings, opinions, experiences, and
the same media. (wikipedia)

7. social
innovation

8. social
innovation
generic concept referred, among others, to
aptitudes, orientations or behaviours that take in
consideration other people’s interests and needs
(as opposed to asocial attitude).
terms such as social justice, social psycology and
social capital imply that there is a sort of social
process that is part of the equation.

9. social
innovation
innovation is a shift in a mental process oriented
towards the creation of something new, something
that reveals to be useful for individuals, society or
environment. the goal of innovation is a positive
change, transforming something or someone into
something better.

10. social
innovation
denotes revolutionary, radical or incrementally
emerging changes in awareness, thoughts,
products, processes, individuals or organizations.

11. social
innovation
schumpeter (1934) and the innovation literiture
authors make a distintion between invention
(ideas publicly shared) and innovation (ideas
successfully applied in real world practices).

12. social
innovation
in arts, economics and governments’ politics,
something new has to be sustancially different to
be an innovation.
in economics change also needs to produce value
for the consumer and/or the producer.

13. social
innovation
italian food
new strategies, concepts, ideas, practices and
organizations who focus on social needs of all kind:
labour conditions, human rights, education,
environment, sustainable growth, health and more -
extending and contributing to the evolution of the
civil society.

14. what are you
talking about?
i’m saying that we need to invent something new
that can take in consideration real social issues,
instead of keep talking about facebook or the
capitalistic world domination of brands who want
to keep selling more and more stuff to us.

15. anybody knows join(RED)?

16. RED
(italian food)
tried a pitch but didn’t work

17. and i love africa too much to drop
the idea of being able to help

18. i needed a
new idea!!!

19. Text
... and the idea came this summer, from
my participation to afri-tech kenya summit

20. kenya is beautiful, right?
check out some of the
most common public
images of kenya

21. kenya is beautiful, right?
check out some of the
most common public
images of kenya

22. kenya is beautiful, right?
check out some of the
most common public
images of kenya

23. kenya is beautiful, right?
check out some of the
most common public
images of kenya

24. kenya is beautiful, right?
check out some of the
most common public
images of kenya

25. and kenya is even very well advanced on
internet marketing - check out how they
spotted me as speaker and used social
media to pitch me a targeted safari offer

26. this is the kenya i’ve
been sold - VIP resorts

27. but kenya (and the rest
of africa) is also like this

28. the idea!!!

29. +
+
= friends + gift economy +
apps = it could work! =)

30. introducing the
iPad4Africa project!

31. the friends network
=

32. a blog is already up
and running, while
we work on the iPad
app development

33. www.ipad4africa.org

34. some previews from
the upcoming app

35. some previews from
the upcoming app

36. some previews from
the upcoming app

37. some previews from
the upcoming app

38. some previews from
the upcoming app

39. we needed a charity
partner to support

40. x
a sustainable one...

41. Bujumbura, Burundi
NGO: Jus Vitae
Kilambe, Congo
NGO: COE
Tutu, Ghana
NGO: Sunrise Africa Bilbao
Gilgil, Kenya
NGO: Harambee Schools
Antintorona, Madagascar
NGO: We Work It Works
Kouroulamini, Mali
NGO: Mali Development
Louga, Senegal
NGO: Aldeas Infantiles
it’s better to work to
support committed NGOs
Lakasa, Zambia
NGO: Proteus

42. coming soon to your ipads !!! =)

43. thank you!
massimo burgio
global search interactive / sempo
www.globalsearchinteractive.net
www.sempo.org
www.massimoburgio.com