My presentation for last week's OMWeek Madrid - topic: Social Media Optimization (SMO), with a focus on Social Media Engagement. Title: Mas alla del Performance (Beyond Performance). The presentation, half in Spanish half in English, is very visual and can transcend language issues.
Among the topics of the presentation: Social Media Marketing, Social Media Strategic Planning, Social Media Engagement, Social Media Marketing Maturity Model, Social Media Measuring. More social media marketing presentations at articles at my blog http://www.globalsearchinteractive.net
24. contenidos
social media: prácticas y tecnologías
online que los usuarios adoptan
para compartir contenidos,
sentimientos, opiniones,
experiencias y! otros medios.
[wikipedia, 2011]