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search
in the social era
a new mindset for the contemporary marketer


massimo burgio
international search summit
london, 14 may 2009
search
 2.0
 2.3D
 3.0
 ?.x
social media
online   practices           and technologies that users

               share
              adopt to feelings  content,                       ,

  opinions,experiences                   , and the same media




                         wikipedia
attitude
change
(yes you can)‫‏‬
tagging posting                         commenting linking




                                    ranking
                  uploading              collaborating
                                         sharing
         voting
rating




                          listing
     bookmarking



          social
  search
people
helping people
finding stuff
web
userpowered
userfuelled
branding
opportunity
    (and/or)‫‏‬




thread
search
breathe
 think
  plan
a new kind of
       marketing
intelligence
liste
 keywords                                     voting
                                    word of mouth
                                                    engagement
            social              buzz blogs
referrals



                       rating




            networks
                                               competitors
                                              polls
            online reputation
            key phrases
a new breed of


tools
 marketing
search
brand monitoring
                           digg SEO



                web analytics
technorati                 wordtracker
knowledge sharing          online PR




                                   adwords
                           viral




                                         collaborative tools
conversations
wikis
buzz    blogs              linkedin
                           SEM
social networks             twitter
RSS influencers             ROC MAO
facebook                  engagement
a new style of
       marketing
mindset
passion
patience
perseverance
proactivity
nalyze
everage
optimiz
engag
understand
viraliz
  easur
nalyze
everag
optimiz
engag
understand
viraliz
  easur
nalyze
everag
optimiz
engag
understand
viraliz
  easur
nalyze
everag
optimiz
engag
understand
viraliz
  easur
nalyze
everag
optimiz
engag
understand
viraliz
  easur
nalyze
everag
optimiz
engag
understand
viraliz
  easur
nalyze
everag
optimiz
engag
understand
viraliz
  easur
nalyze
everag
optimiz
engag
understand
viraliz
  easur
ROI
returnoninvestment
RIOT
relevantinteraction
  optimizedtraffic
change
  mindset
you can




change
you can




learn
you can
    strategize
    integrate
    innovate



social media
massimoburgio
sempoboard.global.europe
  globalsearchinteractive
        mediacamproma

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Massimo Burgio International Search Social Media Summit London 2009