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Massachusetts Republican Party Campaign Finance School WELCOME The Hon. Peter G. Torkildsen, Chairman
Itinerary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Massachusetts Republican Party Campaign Finance School Overview
Finance Plan ,[object Object],[object Object],[object Object],[object Object]
Finance Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finance Committee ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why People Give ,[object Object],[object Object],[object Object],[object Object]
How do I get donors to give me money? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Donor Groups   One Size  Does Not  Fit All ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Do I Find Potential Donors? Friends and Family ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Do I Find Potential Donors? Ideologues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Successful Solicitation  of Major Donors:   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Donors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising Letters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups and PACs ,[object Object],[object Object],[object Object],[object Object]
DO NOT: ,[object Object],[object Object]
Campaign Finance Rules ,[object Object],[object Object],[object Object],[object Object]
Some Quick Points: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Forget VOTER VAULT!!
High Dollar Fundraising Methodology ,[object Object]
I. Who Donates  ,[object Object],[object Object],[object Object],[object Object]
II. Finding Donors ,[object Object],[object Object],[object Object],[object Object]
III. Making the Sell  ,[object Object],[object Object],[object Object],[object Object],[object Object]
III. Making the Sell  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. Making the Sell  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IV. Psychology of Asking  ,[object Object],[object Object]
IV. Psychology of Asking cont. ,[object Object],[object Object]
V. Ways to ask.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. Ways to ask.  Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. Ways to ask.  Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. Ways to ask.  Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
V. Ways to ask.  Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. Ways to ask.  Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample 2 ,[object Object],[object Object],[object Object],[object Object]
Candidate Calls
Why Calls? ,[object Object],[object Object],[object Object],[object Object]
Preparation ,[object Object],[object Object],[object Object],[object Object]
Information to Include: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information to Include ,[object Object],[object Object],[object Object],[object Object],[object Object]
Calls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Calls – Record Keeping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Call Follow Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail & Database Management
Overview of Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting Mail   v.  Fundraising Mail ,[object Object],[object Object],[object Object]
Prospecting Mail v.  Fundraising Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why are you Running?
Prospecting Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising Mail ,[object Object],[object Object],[object Object]
Fundraising Mail ,[object Object],[object Object],[object Object],[object Object]
Fundraising Mail ,[object Object],[object Object],[object Object],[object Object]
Fundraising Mail ,[object Object],[object Object]
Common aspects to Prospecting Mail and  Fundraising Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Say No to Junk Mail
Common aspects to Prospecting Mail and  Fundraising Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common aspects to Prospecting Mail and  Fundraising Mail ,[object Object],[object Object],[object Object],[object Object]
Common aspects to Prospecting Mail and  Fundraising Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common aspects to Prospecting Mail and  Fundraising Mail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising Mail  – How Often? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting Mail  – Who to Target? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting Mail  – Who to Target? ,[object Object],[object Object],[object Object],[object Object]
Prospecting Mail  – Who to Target? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Email  Fundraising Issues ,[object Object],[object Object],[object Object]
Direct Email Issues ,[object Object],[object Object],[object Object],[object Object]
Direct Email Issues ,[object Object]
Final Thought ,[object Object]
 
 
EVENTS
EVENTS
Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spreading the Word ,[object Object],[object Object],[object Object],[object Object]
Points to Note: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Points to Note: ,[object Object],[object Object]
If Renting Space: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Points to Note: ,[object Object],[object Object]
Group Projects
Office of Campaign and Political Finance Gregory Birne
Massachusetts Republican Party Campaign Finance School Thank you Please complete the survey before you leave

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