Mobile Marketing on YouTube
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Ken Chang's Mobile March 2014 talk on Mobile Marketing on YouTube
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Mobile Marketing on YouTube
- 2. AGENDA • About Me/YouTube • Getting Started • MobileVS Desktop • Which Mobile Device toTarget • Mobile Engagement • Mobile Monetization • Mobile ROI
- 6. COMPETING AGAINST 24 HOUR/ANYTIME/CROSSFIT
- 9. SPIN OFF BRAND & GYM
- 10. USINGYOUTUBE TO CREATE A SALESTOOL
- 15. TARGETINGVIEWERS
- 16. TARGETINGTHEVIEWER BY 3 FACTORS • Products • Income Level • Behavior
- 17. MOBILEVS DESKTOP NOVEMBER 2013
- 33. MOBILE ENGAGEMENT • Capturing and identifying your audience is crucial • Simple content and messaging • Thumbnails matter • 5 second rule — Attention spans are now even shorter!
- 34. COLORS MATTER
- 35. MONETIZATION
- 37. ADS INVIDEO Vendor Slotted ads TrueView in-stream ads Overlay in-video ads
- 38. AD NETWORKS STYLEHAUL & MACHINIMA
- 40. GEAR
- 42. GOOGLE GLASS • Makes everyday moments fun and interesting • Captures spur of the moment events • A great tool that lets you tell interesting stories quickly and effectively
- 44. A PHOTO FROM GOOGLE GLASS
- 46. A PHOTO FROM A DSLR
- 48. PROS & CONS • GlassTellsYour Story Exactly How It Looks • A Great Portrayal of Reality • Doesn’t Play Well With Off Camera Flash Strobes— Not For Artistic or Commercial Photos
- 49. VIDEO FOR MOBILE CONSIDERATIONS • HD vs Standard Definition • Video Editing Software • 5 second Impact • TalentTrumps Equipment
- 50. ROI • Increased FootTraffic or Lead Generation • Increased Web Page Hits • Increased Facebook Page Likes • Adobe Marketing Cloud
- 51. –Pablo Picasso “Good artists copy. Great artists steal.”
- 53. QUESTIONS