PSY

1. School of Architecture , Building and Design
Foundation in Nature and Building Environment(FNBE)
Module : Social Psychology
Lecturer :​ Mr.T.Shankar
Assignment :​ Research Report and Group Presentation
Group :​ Monday session 4pm ­ 6pm
Submission :​ Monday (8​th​
June 2015)
Group Member :
Bridget Hsu 0320218
Chin Khang Wei 0320728
Ling Sue Er 0321683
Seet Tiong Hong 0320438
Wong Devin 0319814
Lim Zi Shan 0320372
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2. Table Content
Content Pages
Cover 1
Content 2
Acknowledgement 3
Introduction 4
Method 5-7
Discussion 8-10
Appendix 11-13
References 14
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3. Acknowledgement
First of all,​ ​our​ ​members of the team would like to express our
deepest appreciation to all who have provided us the possibility to complete
this project which takes a lot of efforts in the progress of the project. In
performing our assignment, we had to take the help and guideline of some
respected persons, who deserve our greatest gratitude. The completion of
this assignment gives us much pleasure. We would like to show our
gratitude to our social psychology lecturer, Mr. Shankar for giving us a
good guideline for assignment and also the briefing of the assignment to
allow us have a better understanding of the requirement and tasks to do for
this final project. We also show our thanks to the Taylor’s University for
allowing us to film our video around the campus premises . We would like
to thank many people who involving in this assignment, especially our
classmates and team members itself, who have made valuable comment
suggestions on this video which gave us an inspiration to improve our
assignment​. ​We would also​ ​like to show our appreciation for the
classmates, Nick Ng, Foo Zhi Fung, Chau Xet Nee, Ngo Jia Haur and Chin
Vin Yan who agree to participate in our video shooting part.​ Lastly, ​we
would also like to expand our deepest gratitude to all those who have
directly and indirectly guided us in performing this assignment.
Introduction
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4.
Filming a video is our final project for Social Psychology subject in
Foundation in Natural and Built Environment. We have to show any of the 5
psychology concept in our video. Hence, we come out an idea of story line
regarding a daily life and challenges of a boy. We try to relate back toward
our real­life experience as close as possible to give a genuine feel and
definition of the psychology concept. After our second group discussion, we
decided to use downward social comparison, observational learning,
bystander effect, framing heuristics and social impressions into our story
line. We chose these 5 psychology concept is because we feel that these
concept are happening the most around us.
This project is rather fun for us because we got the chance to be director
and actor for a day. What most excited is when the video is out to publish
to the public. Throughout this project, we gain an increased awareness of
the importance of social concepts in our daily life. This project enhanced
our understanding of the theoretical part when we applied the frameworks
of social psychology into our video. We have to do intense research to
make sure everyone of us understand it thoroughly.
During the video shooting, we improvise our story line with comedy and fun
element inside. We are trying to grab the audience’s attention and interest
when they watch our video. We hope that everyone enjoyed watching our
video.
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5. Method
a.​ ​Apparatus / Material
The main apparatus used was Canon D450, a DSLR camera on
the whole video filming in order to produce a High Definition(HD)
version of video.After our discussions, we decided to use voice
recording to narrate our story line. The narrator briefly explain the
storyline to give a better understanding to the viewer of this video.
Other than that, we use joyous background music throughout our
video to hype up the storyline. The fun part is that we cooperate
with other people and our friends in Taylor’s University as
supportive characters in several scenes to make it more
entertaining. The props that we used in this project include an
Iphone 6, wallet , keypad phone and etc. The place settings of the
video shooting is at Taylor’s University Lakeside Campus, which
specifically is at Lecture theatre 14, Block E level 1 corridor and
the food stall located at Block E level 1.
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6. Procedure
For this final project, my group member had decided to use
Taylor’s University Lakeside Campus as our place setting due
to convenience for the gathering of the group member. The
area where shot our scenes were lecture theatre 14 , corridor
outside lecture theatre 14 , food stall next to lecture theatre 14 .
First scene, show Mantis walk in to lecture theater 14 after a
long semester break he took out his brand new iPhone and
show his arrogant face holding his iPhone and compare to his
friend next to him who use keypad phone.
Second scene show during his lecturer is teaching , his lecturer
will do some of his habit and mantis saw it and try to follow
because mantis admired him so much for example digging his
nose using his finger , pattern of him tying his shoe lace , and
spinning a pen . Third scene will show that he went out from
the classroom , on his way back to his class he fell down on the
floor at a corridor outside the lecture theater, scene three show
that people who pass by don’t even give him a hand or came
near to him . Scene four show that he return to his classroom ,
showing his classmate that his hand was bleeding and he ask
them for plaster, friends offer him two kind of plaster which one
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7. is written “Heal in 60 minute ” and another one is “Heal in one
Hour” .
Scene five show that Mentis class was over , he went out to
have lunch with his friend, he left his wallet on the table and his
friend did not take care of his wallet , and someone from the
next table took it .Mantis return to his seat and he realize that
his wallet is not there anymore.Mantis suspected people who
seat beside them he stand up and question him but he
suspected the wrong person.
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8. Discussion
This discussion would be on how the psychology concepts applied and
related into our daily life. These arguments influence and affect how we are
thinking. We explain these concept by filming Mantis’ ordinary daily life.
Questions such as how the main character could have acted and why the
character has acted as such will be frequently thought of and explained
through the video. Most of the psychological concepts are based on the
thought process of the protagonist during the conflict. Our video does not
have much dialogue but their action is powerful enough to give the
meaning of these psychology concept.
Downward Social Comparison
It is like an assessment of how we measure up and compare against our
peers. When we make downward social comparisons, we will judge
ourselves against people who are less skilled or fortunate than ourselves.
For instance in our video, the guy who is owning the latest expensive
Iphone 6 is comparing himself to the peer owning a old­keypad phone next
to him. He think, “How awesome is my expensive Iphone 6 besides the old
phone, I have to show off somehow."
He is having a downward social comparison towards his peer.
Observational Learning
Observational Learning is the process of acquiring information by observing
others. The learner often imitate what they see and hear from other people.
This learning style tends to be the most common during childhood as
children learn from the authority figures and peers in their lives.
There is 4 steps involved in observational learning, which is:
1.​ ​Attention ­ the individual notices something in the environment.
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9. 2.​ ​Retention ­ the individual remembers what was noticed.
3.​ ​Reproduction ­ the individual produces an action that is a copy of
what was noticed.
4.​ ​Motivation ­ the environment delivers a consequence that the
behavior will be emitted again.
In the video, the protagonist admire his lecturer, so he wants to learn from
him. Without realizing, he actually imitating whatever action the lecture
showing, even the bad habit. He follow the action of his lecturer to spin
pen, digging nose hole, and tugging in shoelace.
Bystander Effect
The bystander effect occurs when the presence of others discourages an
individual from intervening in an emergency situation. The psychologist
Latané and Darley attributed the bystander effect to the perceived diffusion
of responsibility in a crowd. Each onlooker concluded from their neighbors'
inaction that their own personal help was not needed. The example happen
on our video. When the boy fell down on a slippery floor. There is many
people pass by him and look at the accident. However, no one offer to help
him. The crowd depends on other people to initiate help.
Framing Heuristics
The word, “framing” is the meaning of with reliance on how information is
presented, we do judgment on the benefit written of a choice. Framing
heuristics often applied on the advertisement to play trick with the
consumer. The situation happens when the main character ask his friend
for plaster on his wound. Both of his friend offering their plaster with
different wordings but they heal at the same time. He choose and pick the
plaster written “heal in 1 hour” because the number “1” gives an illusion that
will heal faster. In fact, both of the plaster heal the same time.
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10. Social Perception
Social Perception is the process by which we form impressions of other
people and make inferences about them. It is the first stage in which we
process information in order to determine another individual or group of
individual's mindset and intentions. This concept clearly shown in our video,
where Mantis evaluate the two person opposite him when his wallet lost.
His perception towards the guy with red shirt is good and obedient based
on his cute and good manner. While his perception towards the guys with
cap is a gangster based on his dressing and facial expression. He then
confront the guy with cap because his personal perception is gangster guy
steal his wallet. However, when he is focusing on the guy with cap, the red
color shirt guy ran away with his wallet.
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11. Appendix
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12.
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13.
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14. References
Educational Psychology Interactive: Observational Learning. (n.d.). Retrieved June 6, 2015,
from http://www.edpsycinteractive.org/topics/soccog/soclrn.html
Fraser­Thill, R. (n.d.). Downward Social Comparisons Definition. Retrieved June 6, 2015, from
http://tweenparenting.about.com/od/physicalemotionalgrowth/a/Downward­Comparisons.htm
Educational Psychology Interactive: Observational Learning. (n.d.). Retrieved June 6, 2015,
from http://www.edpsycinteractive.org/topics/soccog/soclrn.html
Framing. (n.d.). Retrieved June 6, 2015, from http://framing.behaviouralfinance.net/
Observational Learning. (n.d.). Retrieved June 6, 2015, from
http://www.alleydog.com/glossary/definition.php?term=Observational
Learning#ixzz3cGpWWsyD
Social Perception. (n.d.). Retrieved June 6, 2015, from
http://www.alleydog.com/glossary/definition.php?term=Social Perception#ixzz3cH5vcn6N
Social Perception ­ Boundless Open Textbook. (n.d.). Retrieved June 6, 2015, from
https://www.boundless.com/psychology/textbooks/boundless­psychology­textbook/social­psych
ology­20/social­cognition­103/social­perception­390­12925/
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