24. Does your organization use social networking to direct traffic to your business? Corporate Policies Do you have an assigned person to social networking?
25.
26. 62% visit company or brand profiles in their day-to-day routine; mostly marketing and sales professionals
28. While branding was the top reason, 2/3 of the business had little insight into measuring effectiveness.Closing Source; www.business.com/info/business-social-media-benchmark-study
29. The Role of Human Resources Social Media Featuring Dr. Sally Selden
45. Business Use? Networking Over 535,000,000 users between LinkedIn, Facebook, & Twitter Marketing Public Relations New Products/Services Recruiting Post Jobs Locate Talent Corporate Use
46. Networking Over 535,000,000 users LinkedIn: 60,000,000 Twitter: 75,000,000 Facebook: 400,000,000 Blogs: 130,000,000 Blogs Business Solutions Post Questions & Answers Customer Feedback Connect with Professionals in your Industry, Profession, or Local/Regional area Corporate Networking
47. Marketing Public Relations Send out tweets or comments to update customers & followers of trade shows, events, job postings, etc. Connect with potential customers/business clients New Product or Service Allow customers/media/competition to view new jobs or services you perform(ed) Careful balance of information is KEY Corporate Marketing
48. Recruiting Post Jobs Post jobs on LinkedIn Post tweets about new job postings/job fairs/recruiting events (Twitter) Provide links to job postings (Facebook) Find Talent Search profiles (skills, geographic locations, experience, industry, etc.) Connect with recruiting firms Corporate Recruiting
49. First Five Steps Research your company’s profile(s) Create an “official” company profile Be selective on what is added or posted on your company’s profile Stay up-to-date Leverage your networking power First 5 Steps to SNS
50. Pros: PROFESSIONAL Experienced users Job Search Engine High Functionality No Admin. Restrictions to Company Profiles Cons: No Admin. Restrictions to Company Profiles LinkedIn
51. Pros: Large Quantity of Users Private Company Profiles Moderate Business Functionality (Apps) Admin. Restrictions to Company Profiles Cons: Admin. Restrictions to Company Profiles Facebook
52. Pros: Moderate Quantity of Users Private Company Profiles Clean, Simple & Easy High Degree of Personalization Cons: Limit Characters for Name Non-duplication of Names Twitter
53. BLOGS Pros: High degree of personalization Adjustable level of privacy and control Little to No Restrictions Cons: VERY EXPENSIVE to manage Low traffic Blogs