MI full capabilities presentation

Ask Mason SEO…
...How our Search Engine Optimization service not only
increases your current organic presence via the major
search engines but also focuses on a specific set of
keywords for your business along with you current social
meida standing. Whether your goal is to increase youtube
video views or page rank on Google ask Mason…

SEO | PPC | Social Email Remarketing

Tactics & Strategy

• We deploy a full suite of tools and strategies, including but not limited to extensive
keyword development, geo-targeting, multi-variant ad copy tests, landing page
analysis, video and radio ads, day parting, audience segmenting and more.

• We use a blended practice of PPC for immediate results and SEO for site stability over
time.

• These tactics are deployed and then measured in real time, with hourly adjustment
made based on the performance of the campaign.
– How was your previous account set up?
– Is Aqua Dive using all of the major engines or just Google?
– What was your previous Cost Per lead/ Cost Per Sale
– Where you tracking calls as well as emails?
– What was the ratio of call to email?
– What was your conversion rate?


METHOD | SEO

Our SEO videos in 4th &
5th position in organic
search results

Overview | Opportunity | Recommendations

Google+


SEO Strategies & Tactics for Q1
•Regularly Update Google +1 business page
•Create a natural following, with +1’s to increase visibility
•Publish all content for maximum backlinks and brand exposure
•Further optimize Facebook page and create new, SEO friendly landing pages on
Facebook
•Img Alt Tag updates – Help each individual product become indexed in Google & Bing
images
•External blog for generating new content and backlinks
•Grow the YouTube channel with more videos for a wider audience


URL Structure Optimizations

• Optimize URL structure
– Many pages online today are not correctly structured an
example of this is below-
• http://www.diveaqua.com/dev/index.php?act=viewCat&catId=2
– Proper URL Structure Optimization would look like this
• www.diveaqua.com/courses
• Same goes for every single page of any site
– A full suite and site audit of each
• H1
• H2
• Meta Tag
• Meta Description
• Anchor Text
• Interlinking

SEO XML Site-Map

• This is a key process for the ranking of any site
– Having these pages will clearly define what pages
have the most power and relevancy. (What pages
you want viewed more than others)
– Applying a robots.txt file to specify which pages
the search engines are allowed to crawl.
• Right now, with out the proper SEO XML Site map
Google will index
– pages that are dead
– Deleted
– not functioning

Key-Word Rank Research

Mason Interactive will work in selecting a
specific set of targeted keywords for each site
execute the following in the selection process
– Current Keyword Volume
– Current Competition on Keyword
– Conversion relevance on Keyword conversion
Then our team will rank the final list to have a
base line for the campaign start

Ask Mason Geo Targeted
PPC…
...How our proprietary Geo Targeting Software process and
technology can combine to increase online response rates by more
than 30% with no additional media cost. Whether you sell auto
transmissions in thousands of locations nation-wide (AAMCO), Dr.
Phil’s favorite meal plan (BISTRO MD), Doctorate Degrees (The
Chicago School), our proprietary process will work for you.


WHAT DOES THE PRODUCT DO?

HOW DOES IT LOOK “IN ACTION”?

WHAT ARE THE RESULTS?


What Does The Product Do?
It gives the user what they are
looking for. Someone searching in
Brooklyn sees a Brooklyn landing
page; someone in Long Island sees a
Long Island Landing page.


Someone in Brooklyn Looks for
AAMCO, and sees an advertisement
about Brooklyn.


…And They Land on a Brooklyn
Page – giving them exactly what they
wanted.


Someone in Long Island Looks for
AAMCO, and he sees an
advertisement about Long Island.


…And In this case, the user lands on
a Long-Island-Specific Page.


But if someone looks for a specific
location – say, “Valley Stream
AAMCO”…


…They go directly to that
location's page.


Variance From Average Cost Per Lead
5%

0%
Results Implementation----
----Post

Q3 '10 Q4 '10 Q1 '11 Q2 '11
-5%
Without revealing confidential
-10%
information, we can say that Costs
-15%
Per Lead have decreased by more
-20%
than 30%.
-25%

-30%

-35%


Minimum Implementation
With several options when it comes to local online
advertising there are many programs that sound like a
winner but take months or longer to implement, with
Mason the process is streamlined with a full time project
manager assigned to the opportunity.

List of Business Locations or Campuses
• Address
• Main Service or School of
• Phone number
Creative Assets
• High Resolution Logo’s
• Approved Content


Ask Mason Nationally
Targeted PPC
How our proprietary Pay Per Click process, technology, strategy
and team can combine to increase conversions on each level.
• Qualified Phone Call
• Qualified Leads
• Direct Sales
• Email Capture


2011 Google AdWords and Search Alliance
Pay Per Click Optimizations

• 29 New Campaigns created
• 30,000+ Keyword bid changes
• 18,000+ New keywords added
• 10,000+ Text ad changes


Marchex Phone Tracking

• Marchex phone tracking allows us to tracking phone
orders for Nashua Nutrition.
Nashua Nutrition Online Sales & Calls

Online Sales
Calls


Site Link Extensions

• Site Link Extensions enables the text ad to have
additional links below when the ad is in top position.


Remarketing

• Remarketing allows you to show ads to users who
have previously visited one of the Nashua
Nutrition landing pages.
• We created generic remarketing banners, popular
protein bars, and holiday banners.


Communications Extension Beta: Newsletter


Ask Mason Social Email
Marketing & Remarketing…
...How our proprietary Social ReMarketing process and technology
combine to grow online sales by 400%. Whether you sell $3,000
beds (Natural Form), auto transmissions in thousands of locations
nation-wide (AAMCO), Dr. Phil’s favorite meal plan (BISTRO
MD), Doctorate Degrees (The Chicago School), or Soy Meal
Replacements, (soy.com) Social ReMarketing will work for you.


Database Growth with Email
Marketing and Remarketing

✔ Email Registration- Increase the size of your active database
through newsletter registration tools and strategies
✔ Email Strategy- Convey the right message to your audience
through proper segmentation techniques
✔ Revenue Stream Create a new revenue stream by messaging users
directly through Newsletters, Powersales, and Cascade Emails


Approach


METHOD | Database Growth

Each Page on the website has a “Stay Tapped In” Newsletter Sign Up that is currently
being used to collect new user info.


Above you will see a Social Contest on Facebook, our team has created a flow to
generate a “like” and then collecting an “email address” to register for the contest


Above you will see another example of a Social Contest on Facebook, for this specific
contest you can see we have implemented video.

METHOD | Newsletters


METHOD | Powersales


METHOD | Cascade Initiation

A Typical campaign development schedule calls for 1 “cascade” per month.
A “cascade” can be anywhere from 2-6 MESSAGES based on customer
interaction, strategy and segmentation. The Welcome cascade introduces
you to your audience in a friendly and specific way.
“WELCOME”
3rd Email Sent:
Promotes the most Email Cascade
2nd Email Sent: current Social stops
Why do we write Contest
1st Email
about Food, Travel, &
Welcome To Draft Beer?
Magazine. Our No open moves
team was founded
by X to next email
No open moves
to next email


METHOD | Cascades

Re-subscribe


METHOD | Cascades

Abandon Cart or Subscription Page


METHOD | Cascades

Welcome Cascade


Production Schedule
With all of the deliverables and action items that need to take place
it all starts with the development of a calendar. The calendar will
outline all aspect of the campaign. From Creative development to
Data Gathering
approval and send dates. and ESP
Evaluation

Production
Evaluate and
Schedule and
Optimize
Strategy Lay Out

Reporting Content
Requirements Development
and “KPI” (Articles, Images
Defined , Press Releases)

Campaign
Initiation


MI full capabilities presentation

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (6)

Ähnlich wie MI full capabilities presentation

Ähnlich wie MI full capabilities presentation (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

MI full capabilities presentation