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Social Media for Social Good
Three things before we start:
1. If you have laptop turn it on.
2. Launch Facebook / Twitter. I'm serious :)
3 If don't have laptop, go beside someone who does


THEN:
4 Say hi to @masalapuri | Add Ajay Masala Puri
5 Tweet using #change101
  #Change101 | @masalapuri
What is your passion?




#Change101 | @masalapuri
What is your passion?

   What makes you really really happy?
   What bothers you the most?
   What do we need to see more or less of
   in the world?




#Change101 | @masalapuri
Well, it's time to DO something about it.

Let's SPARK change (both offline / online).

Some ideas will take off, some won't.

It's about being bold and adventurous.

#Change101 | @masalapuri
Facebook, Youtube, Twitter




#Change101 | @masalapuri
Facebook, Youtube, Twitter




#Change101 | @masalapuri
Facebook, Youtube, Twitter




Social Media for Social Good




#Change101 | @masalapuri
Facebook, Youtube, Twitter




Social Media for Social Good




#Change101 | @masalapuri
What are some Social Media tools?




#Change101 | @masalapuri
What are some Social Media tools?




#Change101 | @masalapuri
#Change101 | @masalapuri
Is there a strategy that we can
   employ when thinking about
 social media and engagement?




#Change101 | @masalapuri
Adapted from Josh Bernoff's POST (2007)



#Change101 | @masalapuri
Adapted from Josh Bernoff's POST (2007)



#Change101 | @masalapuri
The Engagement Pyramid




#Change101 | @masalapuri
                           Gideon Rosenblatt, Former Groundwire Executive Director
Let's take an issue.




#Change101 | @masalapuri
#Change101 | @masalapuri
Engage the community.




#Change101 | @masalapuri
Take an action.




#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
1. Ownership.




#Change101 | @masalapuri
2. Measure success.




#Change101 | @masalapuri
3. Change behaviour.




#Change101 | @masalapuri
Personal Story




#Change101 | @masalapuri
Papa Puri




#Change101 | @masalapuri
Two Issues




#Change101 | @masalapuri
he




                      two things

#Change101 | @masalapuri
Cooking




#Change101 | @masalapuri
Cooking            Travelling




#Change101 | @masalapuri
#Change101 | @masalapuri
@papapuri




#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
Share another story




#Change101 | @masalapuri
Share another story


              (that was shared
           to me via social media
                 of my friend)


#Change101 | @masalapuri
Story of Kyle
                           (as told by him)




#Change101 | @masalapuri
#Change101 | @masalapuri
Over the year,

- became mayor for the day of Kipling

- wrote a book about the adventure

 - received a Guinness World Record for Most Successful
Internet Trade

- Kipling erected the World's Largest Red Paperclip, another
Guinness Record

 - travelled to Japan to be surprise guests on one of those
crazy Japanese shows




   #Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
HERCULES!




#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
Around the World.




#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
How about Lolo Luis?




#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
That's nice Ajay all these people
    have done great things.

     so what about you mister??



#Change101 | @masalapuri
#Change101 | @masalapuri
Oct 08, 2:59pm
“Fyi @CityofVancouver the public water fountain at Ontario &
Broadway no work. Hope someone can fix it. Thanks!
twitpic.com/6x9c8u”




    #Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
I like to get politically active.




#Change101 | @masalapuri
#Change101 | @masalapuri
We engaged 500+ Canadians...

to make 25,000 calls and went to 17
             states.




#Change101 | @masalapuri
We engaged 500+ Canadians...

to make 25,000 calls and went to 17
             states.

      And they couldn't even vote!



#Change101 | @masalapuri
Local Champions:
          Political Engagement




                           Sean Devlin
    Jamie Biggar
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
The (second) greenest
           person on the planet!




                   Emily Jubenvill
                           According to BC Living Magazine / 3rdWhale.com


#Change101 | @masalapuri
#Change101 | @masalapuri
Timely Issue.




#Change101 | @masalapuri
Global Warming




#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
                           Photo Credit: Milena Salazar
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
                           Photo credit: John Costelo
#Change101 | @masalapuri
                           Photo credit: Erica Stahl
#Change101 | @masalapuri
#Change101 | @masalapuri
Social Issue.




#Change101 | @masalapuri
What does multiculturalism in
     Canada really mean?




#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
Local Champion:
               Cultural Diversity




                           Alden Habacon
#Change101 | @masalapuri
Multiculturalism 2.0




#Change101 | @masalapuri
#Change101 | @masalapuri
Related Issue.




#Change101 | @masalapuri
What do people think about
          multiculturalism?




#Change101 | @masalapuri
Enriching our dialogue on cultural diversity through
cooperative storytelling and community engagement.


#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
Three unanticipated successes:




#Change101 | @masalapuri
Three unanticipated successes:




        an unexpected attendee.




#Change101 | @masalapuri
Three unanticipated successes:




             a question.




#Change101 | @masalapuri
Three unanticipated successes:




                                 my father.

                                 @papapuri



#Change101 | @masalapuri
Pssshht... is that all you got!?

            Any other passions?!




#Change101 | @masalapuri
I love my city.




#Change101 | @masalapuri
I love my neighbourhood.




#Change101 | @masalapuri
I love bio and cultural diversity.




#Change101 | @masalapuri
What I found out...

     is that others do to!




#Change101 | @masalapuri
What I found out...

     is that others do to!


     You just need to engage them.



#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
What do all these causes have in common?




#Change101 | @masalapuri
What do all these causes have in common?


PASSION.




#Change101 | @masalapuri
What do all these causes have in common?


PASSION

+

Social Media!



#Change101 | @masalapuri
#Change101 | @masalapuri
SOCIAL EXPERIMENT TIME!




 #Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
#Change101 | @masalapuri
687


                           987

                           1433


                           1724


                           2762

                           7593!
#Change101 | @masalapuri
But the power is... YOU!
#Change101 | @masalapuri
What do we want to TREND?




#Change101 | @masalapuri
Facebook, Youtube, Twitter




Social Media for Social Good




#Change101 | @masalapuri
Facebook, Youtube, Twitter




Social Media for Social Good




#Change101 | @masalapuri
So that's my friends and I.


         These are issues we care about,

         and the actions we are taking.




#Change101 | @masalapuri
What's your issue?

         What's your passion?




#Change101 | @masalapuri
How do you want to change the world?




“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's
the only thing that ever has.”




        #Change101 | @masalapuri
How do you want to change the world?


                                  Dream          BIG.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's
the only thing that ever has.”




        #Change101 | @masalapuri
How do you want to change the world?


                                Dream BIG.
                            Believe in yourself.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's
the only thing that ever has.”




        #Change101 | @masalapuri
How do you want to change the world?


                                 Dream BIG                  .
                             Believe in yourself.
                             The time is NOW.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's
the only thing that ever has.”




        #Change101 | @masalapuri
It's easy. Go online.




#Change101 | @masalapuri
It's easy. Go online.
Set up a sharing website.




#Change101 | @masalapuri
It's easy. Go online.
Set up a sharing website.

Have a BLOG.
    + Video
    + Photo




#Change101 | @masalapuri
It's easy. Go online.
Set up a sharing website.

Have a BLOG.
    + Video
    + Photo

Get Social.
      Buzz with
      +
      + whatever else!

Ask questions. Share stories...
#Change101 | @masalapuri
... change the world!!



“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's
the only thing that ever has.”




        #Change101 | @masalapuri
“Never doubt that a small group of thoughtful,
      committed citizens can change the world;
       indeed, it's the only thing that ever has”

                                                                       Margaret Mead
                                                               cultural anthropologist

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's
the only thing that ever has.”




        #Change101 | @masalapuri

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Social Media for Social Good