This document discusses the importance of social media and provides examples of businesses that are using social media successfully. It begins by defining different types of social media platforms like blogs, social networks, photo sharing apps, and forums. It then explains that social media is important because people constantly talk about businesses online. The rest of the document provides examples of Irish businesses that are using Facebook, Twitter, and Instagram effectively through regular posting of high-quality images and video, advertising, and engaging with customers. It concludes by offering tips for how to use social media well and an invitation to join webinars on social media content and strategy.

1. Why I Love Social Media
And Why You Should Too
© Brightspark Consulting 2016.
Please do not share, copy or distribute this information without prior consent.

2. A Bit About Me
• Internet Marketing since
1999
• Brightspark since 2003
• Cyberpsychology
• Teens & Social Media

3. A Bit About Shane

12. What Is Social Media?

13. Types Of Social Media
• Blogs

14. Types Of Social Media
• Social Networks

15. Types Of Social Media
● Social Networks

16. Types Of Social Media
•Social Messaging

17. Types Of Social Media
Photo Sharing Apps

18. Types Of Social Media
• Forums

19. Why Social Media Is Important
Social Media
is used by
everyone

20. What This Means For You
People talk to other people about you

21. What This Means For You
ALL the time...

22. What This Means For You
• Resistance is futile!

24. Who’s Doing It Successfully?

25. SuperValu: Good Food Karma

26. Good Food Karma: Facebook
● Change the nation’s food habits, get
people cooking from scratch
● Recipes + Celebrity Chefs + User
Generated Content

27. ● Facebook mix of competitions,
promoted with ads = good customer
engagement
Good Food Karma: Facebook

28. ● 2 videos per week, < 30 seconds
● 95% watch with no sound
Good Food Karma: Facebook

29. ● Deals with mistakes in a humourous
way
Good Food Karma: Facebook

30. ● High quality images; uses the hashtag
#FoodKarma
● Good customer engagement on Instagram
Good Food Karma: Instagram

31. Good Food Karma: Twitter
● High quality images. Topical content.
● Good customer engagement on Twitter

32. Good Food Karma: Pinterest

35. Who Else Is Doing A Great
Job?

36. The Old Mill Stores: Facebook Stars

37. The Old Mill Stores: Facebook Stars

38. The Phoenix Cafe: Facebook Stars

39. The Phoenix Cafe: Facebook Stars

40. Ulysses Rare Books: Facebook Stars

41. Ulysses Rare Books: Facebook Stars

42. JJ O’Driscoll: Facebook Stars

43. Spar Baggot Mile: Facebook Stars

44. Spar Baggot Mile: Facebook Stars

45. Donnybrook Fair: Facebook Stars

46. Donnybrook Fair: Facebook Stars

49. Who Else Is Doing A Great
Job?
Twitter Kings

50. Cavistons Food Emporium: Twitter Kings

51. Cavistons Food Emporium: Twitter Kings

52. Halo Cafe: Twitter Kings

53. Bradley’s Off Licence: Twitter Kings

54. Bradley’s Off Licence: Twitter Kings

55. Nolans of Clontarf: Twitter
● Lots of RT’s, local chat

56. Nolan’s: Twitter Kings

57. Dogs Of Dublin: Twitter Kings
● Mostly retweets
follower’s images of
dogs
● Very cute and very
engaged
● Uses gifs and high
quality images

58. Dogs Of Dublin: Twitter Kings

59. @Junction14Mayfield: Twitter Kings

60. @Junction14Mayfield: Twitter Kings

63. Instagram Royalty

64. Gutter Bookshop: Instagram Royalty

65. Gutter Bookshop: Instagram Royalty

66. Gutter Bookshop: Instagram Royalty

67. Ardkeen Quality Grocer

68. Ardkeen Quality Grocer

69. Mortons

70. Mortons

71. Bean and Goose: Instagram Royalty
● Posting 2-3 times per week on
Instagram
● Posting beautiful pictures of their
product
● Replying to customer’s comments
● Mentioning festivals and events
they’re attending

72. Bean and Goose: Instagram Royalty

73. Bean and Goose: Instagram Royalty

74. Foody’s Pharmacy: Instagram Royalty
● Posting high
quality images
of staff,
products and
special offers
● A few quote
images

75. Foody’s Pharmacy: Instagram Royalty

76. BabyBoo.ie: Instagram Royalty
● Posting cute
images of
babies
● High quality
images of its
products

77. BabyBoo.ie: Instagram Royalty

78. LovelyBeards.com: Instagram Royalty
● Most pictures are high
quality images of
people’s beards
● Also some product
posts and beard
memes
● Good use of hashtags
and tagging

79. LovelyBeards.com: Instagram Royalty

80. Saucepan Kids: Instagram Royalty
● Posts images
of food and
children
● Uses video as
well as images
● Good use of
hashtags

81. Saucepan Kids: Instagram Royalty

82. McCambridges: Instagram Royalty
Great images and
video and lots of
tagging going on

83. McCambridges: Instagram Royalty

84. McCambridges: Instagram Royalty

87. How To Be Great
• Post regularly!
• Visual content
• Videos
• Advertise!
• Engage with your
customers

88. Learn It Like A Pro
Join me for
webinars:
• Content &
Strategy
• Facebook Ads
• Customer
Service
Wednesdays,
10am for half an
hour.
Starts next week

89. Thank You
• Thanks for listening
• Any questions?