Creating a brand is one thing, but living it is quite another

1. Employment Branding A Question of Attraction and Retention

3. Successful Employment Branding is about fit Fit with culture Do the individual’s values align with the organizational culture and expectations Fit with the organization Is this the right organization for the individual? Is there a way for them to contribute and grow? Fit with team Will the individual fit with the team,

4. Fit Matters Replacement costs = 100% - 300% of annual salary* *1. Danger, Toxic Company, Fast Company Magazine 2. Kepner-Tregoe Study 3. Gannett News

5. Build a brand promise based on an Deliver on the brand promise Employers of choice …. understanding of their target talent

6. Employment Brand Company Reputation Value of Product or Service Reputation on the Street - Employment Brand Quality of Leadership Visible Demonstrations Advocacy of Employees and Former Employees

7. Brand Execution Quality and actions of co-workers Vision, Mission and alignment to brand Brand Execution Cultural values and behaviour expectations What is invested in and rewarded Leaders behaviour, decisions and actions

8. Intent to Stay by Years of Service

10. Where is talent critical to your strategy?

11. Identify the target talent

13. What encourages the “right” talent

14. To join

15. To stay

16. To contribute

17. To grow

19. Align HR subsystems and leadership towards the “say and do’s” of the value proposition:

20. Attraction

21. Selection

22. Leadership Development

23. Succession Planning

25. Align all touch points to the brand