Professional portfolio of Mary Hutson.

1. Mary Hutson
Professional Portfolio
Samples of written word and graphic design
for corporate and not-for-profit clients.

2. Graphic Design
Corporate and not-for-profit graphic design for web sites,
HTML e-mail campaigns, and print.

3. Website Header Design
Finished banner for Bellevue
Original Photo East Lacrosse.

4. Website Header for Bellevue
East Lacrosse

5. Banner Ad design for Microsoft

6. HTML E-mail
Campaigns
Skills and tools used: HTML, Constant Contact,
MailChimp, Photoshop, analytic and audience analysis.

7. HTML E-mail
Campaign
• Designed graphics.
• Designed content of campaign for B2C
audience.
• Maintained segmented
mailing lists.
• Monitored open rate and other
analytics to adjust ongoing messages.

8. HTML E-mail
Campaign
• Designed look and feel of
newsletter.
• Designed content of campaign
for B2B audience.
• Monitored analytics and
adjusted subsequent messages.

9. Content Marketing
• Wrote blog topics for B2B
audience.
• Blog designed to showcase the
firm as “experts” on the subject
of business interruption loss.
• Monitored analytics and
discovered that audience likes
“how to” topics.

10. Content Marketing
For this B2B blog that is written at
a college reading level, it is
important to lighten things up when
possible. Because the forensic
accountants that work at this firm
are willing to be labeled as “bean
counters,” they seem more
accessible to potential clients.

11. Technical Writing
Expert-level skills as Help writer.
Documentation for end-user consumers.
Multiple projects for corporate clients.

12. HTML Help
Microsoft
• Expert-level HTML Help
documentation skills.
• Multiple Help projects for premier
Microsoft products including
Microsoft Office, Works,
MapPoint, Windows Live suite,
and more.
• Debugging of context-sensitive
Help on Windows and Macintosh
platforms.
• Redesign of Help systems based
on technical support
recommendation and analytics.

13. Print Documentation
Sole author of 250 page manual Wrote proposal, book,
for end user audience. and created graphics.

14. Print Documentation
Designed for consumer audience.
Installation manual Worked with graphic designer to create
for Microsoft hardware product. technically accurate graphics.

15. Camtasia Video
Microsoft
• Wrote script for video.
• Captured screen shots.
• Added notes and callouts.
• Edited video.
• Recorded narration.
• Viewed by consumer audience
on the Microsoft HealthVault
website.

16. Website Design

17. Website Design