1. Projects, Plans & Strategies for
Implementation
CY 2014

2. Price Monitoring
Participation to Agri-Aqua Trade Fairs & Exhibits
Organization of Agri-Aqua Trade Fair & Exhibits
Market Assistance thru Market-Matching
mgsc/FIDSD/Planning/FIDSDWFP2014

3. RATIONALE:
The rise and fall of prices of fresh fish and fishery
commodities is basically the function of supply and
demand. In fisheries, the demand is increasing yet the
supply is maintained if not decreasing. High demand for
fish and fishery products is brought about by the
following:
1.Fresh fish and fishery products markets has expanded
globally, brought about by globalization
2.Consumers preference for fish and fishery products
over meat & poultry products for health reasons
3.Increasing institutional buyers
mgsc/FIDSD/Planning/FIDSDWFP2014

4. Cont’d.
4. Building of malls
5. Fish producers operate stalls in wet markets and sell
fish and fishery products directly to consumers
6. Booming tourism in the country
7. Industrialization of the Philippine economy
Low supply of fish and fishery products due to:
1. Decreasing fishery resources
2. Underproductive and abandoned fish ponds
3. Fish producers diversified into other business
ventures
mgsc/Planning/FIDSDWFP2014

5. Cont’d.
4. Low catch and production brought about by climate
change
5. Reduction of fish production in lakes and seas due to
fish kills
6. Lack of investments available
7. Lack of assistance and interventions for increased
fish production
mgsc/FIDSD/Planning/FIDSDWFP2014

6. OBSERVATIONS:
FIDSD has observed that in the present marketing of fish
and fishery products: (1) fish producers sell directly to
buyers, and (2) buyers buy directly to producers. Thus
traditional market layers are eliminated. But this
does not lower the price of fish and fishery
products…
Rather, the rise and fall of prices of fish and fishery
products is observably dictated by external market
forces- prevailing market price
mgsc/FIDSD/Planning/FIDSDWFP2014

7. PROJECT DESCRIPTION:
Fish price trend is important especially in projecting the
supply and demand of fish and fishery products. As
part of the Fisheries Marketing & Promotions
program, a continuous monitoring of prices of fresh
fish commodities in selected fish landing sites/ports,
wet markets and supermarkets will be conducted to
come up with actual and updated information on the
prices of fresh fish commodities. Regional price data
will be collected in coordination with the designated
focal persons.
mgsc/FIDSD/Planning/FIDSDWFP2014

8. METHODOLOGY OF IMPLEMENTATION:
The project will provide information services on the
price trend of fresh fish commodities in the market.
This is in coordination with all BFAR Regional Offices
thru Focal Persons and the LGUs in Metro Manila.
Considering also the need to get the wholesale
prices of fish, landing fish port areas will also be
monitored.
A
quarterly consultation meeting for regional
enumerators will also be conducted: April 2014, June
2014, September 2014, December 2014
mgsc/FIDSD/Planning/FIDSDWFP2014

9. Cont’d.
Commodities to be monitored will be specific and
categorized as to fresh, live and/or dried (refer to
monitoring form). The regions will have to submit
monitored prices weekly through emails. Daily prices
(from CO enumerators) will be consolidated and
submitted to the Director. This will then be
compared and analyzed through a graphical data
form and written report projecting the supply and
demand of each commodity
Send PM reports to:
Email: bfarfidsd@gmail.com
Fax: (02) 453-8530
mgsc/FIDSD/Planning/FIDSDWFP2014

10. CURRENT REGIONAL PRICE MONITORING FORM:
mgsc/FIDSD/Marketing/PriceMonitoring/form

11. CURRENT C.O. PRICE MONITORING FORM:

12. ACTIVITIES:
1. Seminar-Workshop on Price Monitoring
Collection, Analysis & Reporting
Venue: BFAR Central Office
Venue
Date: April 2014
Date
Participants: BFAR C.O. Price Enumerators
Participants
Objectives:
Data
Regional Price Enumerators
Regional Focal Persons on Marketing
1. To update and harmonize BFAR price monitoring
activities (central and regional).
2. To be able to come-up with a standardized BFAR price
monitoring form based on Top 20 fresh fishery
commodities in terms of market volume, value and
demand.

13. Objectives:
3. To be able to identify fresh fishery commodities in wet
markets and fish ports (species and sizes).
4. To understand and prepare consolidated price
monitoring reports and analyses.
Expected Output:
1. Updated and harmonized BFAR price monitoring
activities (FOO re: regional marketing focal persons and
price enumerators)
2. Standardized BFAR price monitoring form, price
analyses (charts and graphs) and price reports
3. Identification of fresh fishery commodities (including
species and sizes)

14. OBJECTIVES:
1. To assist fish producers find (good) market for their
fish and fishery products
2. To continuously develop strategies for effective and
efficient fisheries promotion thru trade fairs &
exhibits
mgsc/FIDSD/Planning/FIDSDWFP2014

15. LIST OF LOCAL TRADE FAIRS:
1. National Food Fair 2014 – March 2014
2. Philippine Society of Agricultural Engineers Convention cum
Exhibit – April 2014
3. Farmers & Fisherfolks’ Month – May 2014
4. Philippine Food Expo – May 2014
5. International Food Exposition (IFEX) – May 2014
6. Manila Food & Beverage Expo (MAFBEX) – June 2014
7. BFAR 67th Anniversary “Aqua Fair” – July 2014
8. World Food Expo (WOFEX) – August 2014
9. 9th Technology Forum & Product Exhibition – August 2014
10. Food & Drinks Asia – September 2014
11. Kabisig Gov’t. Expo & Trade Fair – September 2014
12. Agrilink/Foodlink/Aqualink – October 2014
13. 51st Fish Conservation Week “Fish is Life” – October 2014
mgsc/FIDSD/Planning/FIDSDWFP2014

16. LIST OF INTERNATIONAL TRADE SHOWS:
1. International Boston Seafood Show – March 2014
2. Shanghai International Fisheries & Seafood Expo
(SIFSE) – October 2014
3. Asian Seafood Exposition (Hongkong) – April 2014
4. Seafood Expo – Seafood Processing Expo (Dubai) –
September 2014
5. Seafood Expo Global/ Seafood Processing Global
(Brussels) – June to August 2014
6. Fish International (Germany) – September 2014
mgsc/FIDSD/Planning/FIDSDWFP2014

17. BASIC TRADE SHOWS OBJECTIVES:
SALES
PRODUCT LAUNCHING/
SHOWCASING
COMMUNICATION
DISTRIBUTION
mgsc/FIDSD/Marketing/Exhibits/Facts

18. WHICH TRADE FAIRS/SHOWS SHOULD YOU ATTEND?
Bear in mind that not all trade fairs and exhibits may be
worthy of time & resources. It’s important of course
for your ROI to surpass expenditures, and having
specific, measurable goals for each show that will
help you keep on track. Not all shows will necessarily
prove productive, in which case you may want to
rethink future participation.
mgsc/FIDSD/Marketing/Exhibits/Facts

19. TYPES OF TRADE FAIRS & EXHIBITIONS:
1. Commercial Exhibition – event organized by and for a
representative number of companies and addressed to a
specific target group of clients.
2. Private Exhibition – a display of products or services of
one supplier targeted to a selected clientele, i.e. product
launching.
3. Buyers’ Fair – organized to promote businesses and
facilitate contacts between suppliers pertaining to a
homogenous range of products and invited buyers.
4. Trade Mart – indicates a sizable and fixed commercial
establishment made of many showrooms to promote and
sell products and services on a continuous basis.
5. Conference Fair – main content of the event are
conferences and seminars
mgsc/FIDSD/Marketing/Exhibits/Facts

20. DRIVING MOTIVATIONS FOR EXHIBITORS/PARTICIPANTS:
 Showcase its products or services and reach a
targeted audience;
 Create or reinforce the visibility and raise the
awareness and interest about its supply capacity;
 Attend to inquiries and disseminate information;
 Identify new potential customers or strengthen
relations with the existing ones;
 Establish backward and forward business linkages;
 Identify agents;
 Negotiate offers which may result in actual orders;
 Develop the relationship network;
 Meet potential partners that can lead to business
alliances.
mgsc/FIDSD/Marketing/Exhibits/Facts

21. Cont’d.
 Exploring the market & observing the trends;
 Exchanging experiences;
 Gathering information e.g.:
-Keeping abreast of product and industry innovations;
-Knowing what competitors do;
-Learning latest sales and promotion techniques.
 Comparing quality, price, and marketing mix
performance;
 Attending technical sessions/conferences/symposia and
other similar functions organized within the trade fair as
side events;
 Visiting local industry;
 Having the opportunity for some tourism.
mgsc/FIDSD/Marketing/Exhibits/Facts

22. “A trade fair is a service whose customers are
exhibitors and visitors.
The two are fundamental. Determining the
right targets within these categories and the
matching point of their interests is a key
marketing factor.”
Source: Basics for Organizing Trade Fairs- A Guide to Developing Countries
Technical Paper. International Trade Center
mgsc/FIDSD/Marketing/Exhibits/Facts

23. PROJECT DESCRIPTION:
FIDSD has come up with a component service under the
Fisheries Marketing & Promotions through the
conduct of Market-Matching events. Services will be
provided to diverse market audience and establish
linkages with different agencies and institutions. This
project will be in coordination with other BFAR
Regional Offices.
mgsc/FIDSD/Planning/FIDSDWFP2014

24. METHODOLOGY OF IMPLEMENTATION:
Market-Matching will be conducted to assist fish
producers in finding good market for their products.
This implies the need for globally competitive
products.
FIDSD Marketing Staff will gather baseline data from
seafood traders and suppliers (first phase) Metro
Manila on their market requirements/market
demand.
Meeting with seafood traders, suppliers and buyers will
follow.
mgsc/FIDSD/Planning/FIDSDWFP2014

25. Cont’d:
Meeting of producers and buyers will be through
market-matching fora and consultation-meetings.
Participants will bring products needing market for
actual presentation. These events will highlight the
signing of Memorandum of Agreements between
producers/suppliers and buyers.
Attendance/Participation
to
various
congress/
conferences (tuna, shrimp, seaweeds, bangus, etc.)
is necessary to update status of various fish and and
fishery products in the fisheries industry (local and
international scenario).
mgsc/FIDSD/Planning/FIDSDWFP2014

26. Market-matching between buyers and suppliers
(consultations/meetings with focal persons and
concerned regions
- Luzon area 1st Quarter of 2014
- Visayas area 2nd Quarter of 2014
- Mindanao area 3rd Quarter of 2014
mgsc/FIDSD/Planning/FIDSDWFP2014

27. STAKEHOLDERS PROFILE FORM

28. Cont’d.

29. Cont’d.