Twitter Preso To Internet Marketing & Social Media Kansas City

1. ®
Twitter Uses & Tips
Internet Marketing & Social Media
Kansas City
June 28, 2011
Mary D. Padilla

2. Twitter & Tweeting
• Social networking and micro-blogging service
utilizing instant messaging, SMS or a web
interface.
• Kinds of tweets: entertainment, information,
special campaigns for events or fundraising,
etc.
• Timing: Weekdays 3-5 p.m. Tuesdays are
typically slow days per studies.

3. Beginner Basics
• Use a photo of yourself. Studies show that people
are more responsive to faces than logos or other
icons.
• Make sure your handle is not too long. The longer
it is the less characters you have to tweet.
• In your description, make sure you provide
people with a clear understanding of who you are
and what to expect.
• Include a link to a website, LinkedIn profile or
other, like your AboutMe.com profile.

5. What Makes For Success?
• Awareness of what you represent/your brand
• Understanding of who your audience is
• Understand expectations from followers
• Transparency
• Keeping to key areas of interest and using
hashtags for those, i.e. #kcroyals, #IMSMKC,
#kcstorms, etc.

6. Tips
• Use specific messaging for each social media
outlet. Not all content is pertinent for each
audience and may be seen as spam.
• Do your research. Look at lists of people you
follow, search key words and follow trade
publications/organizations in your areas of
interest.
• If you schedule tweets in advance, check in for
responses.

7. Tips
• Tweet when you have time for conversations.
• Use social media manners.
• Post photos. Instagram allows for this, and is
another social media outlet. It encourages
interaction with followers.
• If you need help, crowdsource. Ask your
Twitter community questions.

19. Remember…
• Online influence is influence online. It does
not replace the influence of your IRL (in real
life) network.