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Building & Leveraging Life Science Networks
1. Building & Leveraging Life
Science Networks
Mary Canady, Comprendia LLC
mcanady@comprendia.com
2. Building & Leveraging Life
Science Networks
â˘Provide value
to build network
â˘New tools make
it easier
Š Comprendia, LLC CONFIDENTIAL 2
3. Build Network & Leverage
Tools Provide Build Leverage
Value Network
?
SDBN
â˘Leads
? â˘Sales
â˘Information
Website â˘Growth
?
Social Media
Š Comprendia, LLC CONFIDENTIAL 3
4. Build Network: SDBN
â˘Website: Learn about region & opportunities
â˘News: who has $ to spend?
â˘Directory of 400+ companies
â˘New jobs posted daily
â˘Sign up for email updates
â˘Monthly Events
â˘Volunteer
â˘Attend
â˘Sponsor
â˘Connect
â˘LinkedIn group: 6000+ members
â˘Search & contact (see howto Video)
â˘Post news
â˘Follow also on Facebook & Twitter
Value: Participate!
Š Comprendia, LLC CONFIDENTIAL 4
5. Build Using
â˘An engaging website creates a
network of potential customers
â˘Powerful lead generation
â˘Large budget? Not so much
â˘Time, planning required
â˘Examples
â˘Newsletter
â˘Webinars
â˘Blog
Value: Inform!
Š Comprendia, LLC CONFIDENTIAL 5
6. Website: Webinars
â˘Think 'How To', not capabilities
â˘Pick topics which highlight your
expertise
â˘Get questions and feedback from
viewers
â˘Modern software makes it
easier, cheaper
â˘Fantastic lead generation
â˘30-fold increase for our client
â˘Engagement 'machine'
Š Comprendia, LLC CONFIDENTIAL 6
7. Website: Blog
â˘Create an area for informal discussions
â˘Journal club
â˘Tips and Tricks
â˘Industry news
â˘FAQs
â˘Product news
â˘Engage with customers
â˘Search Engine Optimization
â˘Check out the Accelrys or Promega Blog
for an example
Š Comprendia, LLC CONFIDENTIAL 7
8. Social Media Networks
â˘Build networks of potential
clients
â˘Facebook, Twitter, LinkedI
n
â˘Inexpensive, fast
â˘Engage with existing
customers
â˘Find new leads
â˘Get feedback
Value: Engage!
Š Comprendia, LLC CONFIDENTIAL 8
9. Social Media:
⢠Your Profile=Resume
â See our LinkedIn Tips
⢠Build personal network & join groups
⢠Post useful status updates
⢠Search for leads
⢠Start your own group
â See list of good groups on link above
Š Comprendia, LLC CONFIDENTIAL 9
10. Social Media:
⢠750K US Life Science Graduates on
Facebook
⢠Some pages have many followers
â Invitrogen: 20K
â Molecular Probes: 18K
⢠Successful pages
â Useful information
â Contests
â Fun
⢠Benefits
â Strengthen brand
â Lead generation
Š Comprendia, LLC CONFIDENTIAL 10
11. Build Network & Leverage
Use Provide Build Leverage
Value Network
Participate
SDBN
â˘Leads
Inform â˘Sales
â˘Information
Website â˘Growth
Engage
Social Media
Š Comprendia, LLC CONFIDENTIAL 11
12. Comprendia Can Help
⢠Plans to provide value
â BD, Marketing, Social Media
â Know scientists
⢠Resources for implementation
â Content, Development
â Extensive networks
⢠Consultations available
⢠Contact or Follow Us
â Blog
â Twitter
â Facebook
Š Comprendia, LLC CONFIDENTIAL 12
Hinweis der Redaktion
Go from left to right. We will show the value in the preso. If they have particular interest in a certain area, can focus on that.