Presentation by Mary Canady of Comprendia to the San Diego Biotechnology Network July 23 2012.

1. Building A Team To
Reach Your Goals
Mary Canady, Comprendia LLC
July 23rd San Diego Biotechnology Network Event

2. Comprendia & SDBN, Est. 2008
• Founder: Mary Canady, Ph.D.
• 10 yrs at bench & computer
• 10 yrs marketing & business development
• Large (Life Technologies, EMD Millipore)
& small biotech/life science Mary Canady
• 4 yrs Social media
• Established biotech & science thought
leader
• Quoted in GEN, C&EN, BIO
• Campaigns with 8 companies
•What We Do
•Life science strategic & tactical marketing
•Leverage network of 20,000
•Help companies & individuals build
networks
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3. © Comprendia, LLC CONFIDENTIAL 3

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5. What Type of Team?
• Biotech offers many
options
• You might not know
where your career will
lead you
• Start with a job and
people that you like
• Meet people!
See Transitions to Industry presentation (2nd half)
© Comprendia, LLC CONFIDENTIAL 5

6. A Winning Team
Colleagues Mentors
• People I like
• Mostly met at
Lara Marlin Hull work
Karin Hughes
ZBGlobal, Comprendia Alere • Help each
other when
Experts Friends needed
• Extended
network:
connected on
LinkedIn (see this
how to)
Reid Hankins Steve Edenson
Hankins Consulting DiscoveRx
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7. What Is Networking?
• Can be online or IRL (in
real life)
• Formal or informal
• Science or non-science
• Can be with people
you know
• Started by
anyone, anywhere
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8. Build Your Team: SDBN
•Website: Learn about region & opportunities
•News: who has $ to spend?
•Directory of 400+ companies
•New jobs posted daily
•Monthly Events
•Volunteer
•Attend
•Sponsor
•Connect
•LinkedIn group: 7000+ members (today!)
•Search & contact (see Video or demo)
•Post news
•Facebook page
•Get community updates
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9. San Diego Professional Societies
Name Events & Description Focus Who
Sino-American
Drug discovery,
Biomedical &
Great symposia, top development, Asian life scientists, but all
Pharmaceutical
speakers. diagnostics, welcome.
Professionals
outsourcing.
Association
Big name national
American Focus: Drug discovery,
organization, good Chemists, all welcome.
Chemical Society industrial chemistry.
speakers.
San Diego Bimonthly events
Entrepreneurs, drug Entrepreneurs in any life
Entrepreneurial focused on funding,
discovery, green tech. science area.
Exchange legislation, startups.
Women in science,
mathematics,
Association for Events, mentoring,
Career growth. engineering and
Women in Science volunteering.
technology, all welcome
at some events.
Oxbridge Biotech Newly founded (see Academic-industrial
Academic entrepreneurs.
Roundtable next slide) connections.
Online science,
New website--first events
ScienceOnline science Bloggers, educators,
early next year with
SoCal communication, open scientists.
SDBN.
science, social media.
© Comprendia, LLC List on right sidebar of http://sdbn.org
CONFIDENTIAL 9

10. OPPORTUNITIES
We are looking for writers and editors to contribute to our online blog, the
Roundtable Review, which has a global audience of several thousand
academics and industry professionals. If you would like to start building
your online portfolio of high quality scientific writing, please contact OBR-
ABOUT OXBRIDGE BIOTECH ROUNDTABLE San Diego's editor Leah Cannon at leah.cannon@oxbridgebiotech.com.
Oxbridge Biotechnology Roundtable (OBR) is a
student-led, intercampus forum to foster a
conversation between academics and industry
professionals in the health care and life sciences field.
We aim to create a global network of academic
innovators from across disciplines, connecting them
with each other and the industry resources necessary
to move their ideas forward. There are currently four Oxbridge Roundtable Solutions (ORS) is the consulting arm of Oxbridge
independent franchises at Oxford, Cambridge, Biotech Roundtable. ORS provides opportunities for students to gain first
London and San Diego, CA with a range of hand consulting experience with companies in the biotechnology sector.
Students typically work in teams of 3-6 on a consulting project for 8
prospective chapters in our pipeline. weeks and gain first hand business analysis experience. We currently
have openings for Project Manager(s) and Student Consultants from
OBR has three arms: a variety of backgrounds to work on diverse consulting projects. For more
1. Education – We organize seminars, workshops, panel information contact Brian Lamb or Amol Jadhav
discussions, and networking opportunities in each of (brian.lamb@oxbridgebiotech.com, amol.jadhav@oxbridgebiotech.com)
the current OBR chapters.
2. Communication – The Roundtable Review (RR) CONTACT
publishes original content from our academic and • Keep abreast of upcoming seminars, networking events
professional network to increase dialogue at the • Member-only invites for Oxbridge Roundtable Solution (ORS)
intersection of science and business. Featured posts consulting opportunities
include OBR seminar summaries, VIP interviews,
industry trends, and news from our partners. • Stay up to date with the latest news and discussions in
biotech, and much more!
3. Consulting – Oxbridge Roundtable Solutions (ORS) is
a business consulting service specialised in the For more information, go to: www.oxbridgebiotech.com
pharma/biotech sector. We offer short term (8-12wk) OR check us out below!
consultancy projects that are undertaken by strictly
selected students or postdocs at key academic
institutions under the direction of a management
consulting professional or leading academic.
© Comprendia, LLC CONFIDENTIAL 10
@oxbridgebiotech groups/oxbiotech

11. Get Started NOW
• Networking is not just for job
seekers!
• Face to face is still important
– Conferences
– Networking events
• Meet for lunch ‘just because’
• Pay it forward
Follow your instincts on what makes you happy
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12. Outside Rotate, Inside, Stay Put!
=Table =Person
4 Min./Per
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13. Speechless? Questions To Ask
• How did you get interested in ______?
• What do you do on an average day?
• How do you use your scientific
degree in your job?
• What’s it like to work at _______?
• What professional
organizations/events do you find
most useful?
• How would I get started to work in
your area?
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