This will be presented in Paris on June 22, 2014.

1. An Assessment of Marketing
Programs Designed for Adult
Learners at an Accelerated Pace
Dr. Ramon Corona
Dr. Mary Beth McCabe
National University
June 22, 2014

3. NU Undergrad Concentration in
Marketing
• Required courses:
• MKT 302a (required)
• MKT 420-Consumer Behavior
• MKT 430-Global Marketing
• MKT 434-Marketing Research
• MKT 443-Advertising
• Plus 2 of the following: 440a, 441, 442a, 445, 446,
447

4. NU Graduate Marketing
Concentrations
Marketing
• 620 Consumer Behavior
• 631 Global Marketing
• 634 Market Research
• 660 Strategic Marketing
Simulation
Mobile MKT/Social Media
• 651 Mobile Marketing
• 652 Adv. Mobile MKT Strategy
• 653 Social Media
• 654 Adv. Social Media for MKT
• 655 Mobile MKT Social Media
Project. This is where you
build your actual mobile/social
plan and present it.

5. Simulation Course Group awarded

6. Adjunct Faculty, Angie Johnson

8. Age of Marketing students
Traditional Learners
• 18-22 years
• Away from home first time
• Dormitory living
• Onsite classes
• Campus environment
Adult Learners: National
• 28-33 years
• Working full time
• Married with kids
• Online, hybrid, online
choice
• Virtual campus

9. Length of MKT courses
Semester/Quarter Classes
• 10-16 weeks
• Meet twice/three times
weekly
• Face to face with professor
• Take 3-4 other classes
• Competition for time
Accelerated Programs
• 4 weeks
• Meet once weekly online or
three times onsite
• Choice of delivery
• Intensive and demanding
month focused on one
class.

11. Benchmarking Peregrine scores

12. Peregrine Data Analysis
• Undergraduate BBA exams
• N=93 (sample size)
• Marketing scores for all is lowest at 50.4
• Average is 39% for all online schools
• Sub-categories we did very well, too.
• Keep notes and books
• Direct Measure

18. Your comments are welcome
Please send comments to rcorona@nu.edu or mmccabe@nu.edu