Worksheet to accompany this is at www.tinyurl.com/mysocialmediaplan. Getting started in social media can be overwhelming for consultants. This presentation lays out a staged process for dipping your toe into this wonderful marketing channel. Workshop delivered to the Institute of Management Consultants New England Chapter.
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Social Media: Oh Where to Begin?
1. IMCNE: Social Media
Oh where to begin?
Mary Adams
I-Capital Advisors
Blog/web: i-capitaladvisors.com
Blog: icknowledgecenter.com
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2. Path
Agenda
⢠Focus
⢠Intro ⢠Listen
⢠My story
⢠Comment
⢠Your story ⢠Contribute
⢠Our story ⢠Engage
Opener:
⢠30-second introductions
⢠Groupâs current social media profile
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3. Intro â social media for consultants
⢠Personal development
â Forces you to fine tune your ideas
â Forces you to engage with your field
⢠Marketing tool â itâs all about SEO
â Create conversations to get recognized
â Recognition gives you SEO
â Clients can find you through search
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4. My story â 1.0
⢠1999 Simple website
⢠2004 Rebrand, pretty website, start
Trekking newsletter, writing articles
⢠2006 Second site: IC Knowledge Center,
new content-site/newsletter-Google Alerts
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5. My story â 2.0
⢠2008 ICKC blog, SEO analysis new
practice, new website/blog (WordPress),
book contract
Smarter Companies
⢠2009 Start tweeting, write book, start site
maryadamsICA
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6. Your story: getting started
⢠Prerequisite: LinkedIn page or website
⢠Set a time goal per day/week:
Starting weekly goal = time for one face-to-
face call (2 â 2 ½ hrs./week)
⢠Ease into it
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7. 1 â Focus:
What is my interest/expertise?
⢠ID subject areas
⢠Do lots of keyword searches
⢠Find the right keywords for your business
⢠Try to think about what prospects will type
into Google
⢠If geography is important, include place
words
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8. 2 â Listen:
What are others saying?
⢠Get Google Alerts for your key words
⢠Get Twitter RSS feed for your key words
(or searches in TweetDeck)
⢠Explore Technorati
⢠Consider using a blog reader (lots of
options, I use BlogBridge)
Check at least once a week
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9. 3 â Comment:
What do we have in common?
⢠Agree
⢠Congratulate
⢠Disagree (politely)
⢠Contribute new ideas
⢠Pass on things you like
Comment forms ask for your email and
websiteâthis is the start of the
conversation
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10. 4 â Contribute:
What can I add?
⢠Start blogging (plan 10 posts up front)
⢠Start tweeting (plan posts, link a lot)
⢠Articles
⢠SlideShare
⢠YouTube
Add content at least once a week
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11. 5 â Engage:
What can we do together?
⢠Email people you respect
⢠Set up phone calls/meetings
⢠Market/sell like you always do
My results:
â Huge increase in network
â New work, speaking, partnerships
â Book contract
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12. Get Started!
Develop plan:
1. Focus
2. Listen/comment
3. Contribute
4. Engage
Use attached worksheet, available at:
http://tinyurl.com/mysocialmediaplan
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