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IT + IC = Innovation
Mary Adams, Founder
This project re-built 14 bridges during
10 summer weekends and shows the
potential for innovation even in
traditional industries.
Smarter-Companies Inc.
We’re living a seismic change
Industrial Era
Knowledge Era
Agricultural Era
As we endeavor to increase innovation,
we are often hampered by our
industrial roots. This presentation
highlights some of the basic
management concepts of the industrial
era and the knowledge-era equivalent.
Inspirirani ljudima.
IT (information technology)
Making things Solving problems
We still make and use city buses but
some of the most interesting innovation
comes in the use of open data from GPS
in the buses that changes the experience
of finding and catching a bus.
Efficiency Effectiveness
Kahn provides on-line mini-lectures that
can be used for individualized learning.
Each student can achieve mastery of each
topic rather than everyone moving at the
same pace in an “industrial” classroom.
Cost/Quality Experience
Illustration by Loulou & Tummie
Sysco, known for industrial food, is
testing the provision of locally-
grown organic produce to the U of
Michigan. IT fuels all these
projects.
Inspirirani ljudima.
IC (intangible capital)
Tangible Intangible
Fedex owns huge numbers of
tangible assets but the essence (and
value) of the company comes from
intangibles like people, processes,
data, partnerships, brand and culture.
Scarcity Abundance
One of the most exciting thing about intangibles like
software, data and knowledge is that they are not
subject to the economic laws of scarcity—which is how a
company like WhatsApp can build an app that attracts
450 million users with just 55 employees and earn a $19
billion price from Facebook.
Accounting ICounting
WhatsApp also illustrates a key
challenge with intangibles: how to
measure them. We advocate a new
approach to complement accounting
that identifies financial potential based
on how well a company creates value
for its stakeholders.
Inspirirani ljudima.
Innovation
Top-down Bottom-up/Outside-in
Innovation is important to business because
the shift to the social/knowledge era
requires a constant flow of information and
learning in all directions. The answers rarely
reside just at the top.
Strategy Innovation
Innovation is the knowledge-era
complement to traditional, top-down
strategy. It creates an environment
where new strategies and solutions
emerge.
Control Collaboration
Amazon’s marketplace shows how
collaboration with other vendors
creates much more value (for
customers, partners and for Amazon)
than keeping their network closed.
Inspirirani ljudima.
Toolkit
Chief Innovation Officer study
Main areas of CIO focus (process)
Strengthening innovation processes
Developing research capabilities
Greatest CIO challenges (ecosystem)
Getting the right people and partnerships
Obtaining funding for initiatives
Making the corporate culture more innovative
This survey by my firm of 25 Chief Innovation Officers in the
U.S. demonstrated the need for understanding the IC
components of the innovation ecosystem.
Innovation process
Idea Generation Selection Development Commercialize
A process like this simple one can be
very helpful to encourage and
manage innovation.
Innovation ecosystem
IC
But as the study showed, successful
innovation also needs to cultivate a
healthy intangible capital ecosystem.
Measuring IC ecosystem strength
ICounting measures the strength of
the intangible capital that makes up
the ecosystem connecting IT and
innovation.
Inspirirani ljudima.
Challenges/Opportunities
The industrial model is not sustainable
Industrialization is losing its power as a
management approach. It guides us to do the
wrong things in the wrong ways. We must keep
the strengths of the past but create new
strengths and capacities.
Luckily, innovation thrives on constraints
Aravind shows us that new constraints can be a powerful driver of
innovation. Their focus on cataracts as a leading cause of blindness
in India has enabled them to provide surgeries for $20 that cost up
to $5,000 in the U.S. Constraints are our friends
Constraints
• Poverty
• Jobs
• Pollution
• Waste
• Energy use
• Health
• Education
The Opportunity
Making everyday life
happier, healthier and
more productive—how
will you help?
Inspirirani ljudima.
IT + IC = Innovation
What’s your
innovation
equation?
Questions?
www.smarter-companies.com
Mary Adams 781-729-9650
adams@smarter-companies.com
IT + IC = Innovation

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IT + IC = Innovation

  • 1. IT + IC = Innovation Mary Adams, Founder
  • 2. This project re-built 14 bridges during 10 summer weekends and shows the potential for innovation even in traditional industries.
  • 3. Smarter-Companies Inc. We’re living a seismic change Industrial Era Knowledge Era Agricultural Era As we endeavor to increase innovation, we are often hampered by our industrial roots. This presentation highlights some of the basic management concepts of the industrial era and the knowledge-era equivalent.
  • 5. Making things Solving problems We still make and use city buses but some of the most interesting innovation comes in the use of open data from GPS in the buses that changes the experience of finding and catching a bus.
  • 6. Efficiency Effectiveness Kahn provides on-line mini-lectures that can be used for individualized learning. Each student can achieve mastery of each topic rather than everyone moving at the same pace in an “industrial” classroom.
  • 7. Cost/Quality Experience Illustration by Loulou & Tummie Sysco, known for industrial food, is testing the provision of locally- grown organic produce to the U of Michigan. IT fuels all these projects.
  • 9. Tangible Intangible Fedex owns huge numbers of tangible assets but the essence (and value) of the company comes from intangibles like people, processes, data, partnerships, brand and culture.
  • 10. Scarcity Abundance One of the most exciting thing about intangibles like software, data and knowledge is that they are not subject to the economic laws of scarcity—which is how a company like WhatsApp can build an app that attracts 450 million users with just 55 employees and earn a $19 billion price from Facebook.
  • 11. Accounting ICounting WhatsApp also illustrates a key challenge with intangibles: how to measure them. We advocate a new approach to complement accounting that identifies financial potential based on how well a company creates value for its stakeholders.
  • 13. Top-down Bottom-up/Outside-in Innovation is important to business because the shift to the social/knowledge era requires a constant flow of information and learning in all directions. The answers rarely reside just at the top.
  • 14. Strategy Innovation Innovation is the knowledge-era complement to traditional, top-down strategy. It creates an environment where new strategies and solutions emerge.
  • 15. Control Collaboration Amazon’s marketplace shows how collaboration with other vendors creates much more value (for customers, partners and for Amazon) than keeping their network closed.
  • 17. Chief Innovation Officer study Main areas of CIO focus (process) Strengthening innovation processes Developing research capabilities Greatest CIO challenges (ecosystem) Getting the right people and partnerships Obtaining funding for initiatives Making the corporate culture more innovative This survey by my firm of 25 Chief Innovation Officers in the U.S. demonstrated the need for understanding the IC components of the innovation ecosystem.
  • 18. Innovation process Idea Generation Selection Development Commercialize A process like this simple one can be very helpful to encourage and manage innovation.
  • 19. Innovation ecosystem IC But as the study showed, successful innovation also needs to cultivate a healthy intangible capital ecosystem.
  • 20. Measuring IC ecosystem strength ICounting measures the strength of the intangible capital that makes up the ecosystem connecting IT and innovation.
  • 22. The industrial model is not sustainable Industrialization is losing its power as a management approach. It guides us to do the wrong things in the wrong ways. We must keep the strengths of the past but create new strengths and capacities.
  • 23. Luckily, innovation thrives on constraints Aravind shows us that new constraints can be a powerful driver of innovation. Their focus on cataracts as a leading cause of blindness in India has enabled them to provide surgeries for $20 that cost up to $5,000 in the U.S. Constraints are our friends
  • 24. Constraints • Poverty • Jobs • Pollution • Waste • Energy use • Health • Education The Opportunity Making everyday life happier, healthier and more productive—how will you help?
  • 25. Inspirirani ljudima. IT + IC = Innovation What’s your innovation equation?