Business and management are changing as machines take over routine tasks and minds become more important. The old top-down management tools are falling short and no longer explain how organizations really work in this new context. This problem is reaching a crisis point as stagnant companies struggle with innovation, and culture, trust and co-creation have become key to corporate success. Consultants need new tools to help clients deal with this new social era and effectively manage intangible capital like knowledge, relationships and innovation.

1. business has changed
machines
minds

2. management needs to change too
Managing machines:
top-down control
Managing minds:
top-down, bottom-up and outside-in collaboration

3. the old tools are falling short
• Accounting
missing 80% of value
• Business models
how to monetize knowledge?
• Organizational design
org charts don’t explain how things really work
• Marketing
social media taking control
• Strategic planning
you can’t plan innovation from the top down

4. problem is reaching a crisis
1. Stagnant companies and economies
2. Innovation is urgently needed to survive
in many industries
3. Culture, trust and co-creation are now
understood as key to corporate success
4. Social technologies are empowering
customers, stakeholders, employees to
take control of conversations
the tipping point

5. consultants
need new
tools to help
their clients
deal with this
social era

6. smarter-companies – we are building a
community that empowers consultants
with tools and continuous learning for
effective management of the only thing
that counts in business today:
intangible capital

7. intangible capital is both:
a holistic view of organizations

8. …and a map of our community

9. our dual offerings reflect this
• Under the smarter-companies brand:
We’re creating a community marketplace
where people can learn and providers can
offer specialty products/services (think
Amazon Marketplace for business services)
• Under the ICounts brand:
We’re providing IC tools and training that can
be used as a starting point for diverse
consulting engagements (think DISC or Myers
Briggs for entire firms)

10. Join us to build
smarter companies!
Visit www.smarter-companies.com