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Raikes offered career
advice, drawing on his
farming experience. "What
everybody wants to do is
drive the tractor. But there
are lots of days when you
have to scoop up the
manure."
Jeff Raikes, CEO
Bill & Melinda Gates Foundation
"What everybody wants to do is drive
the tractor. But there are lots of days
when you have to scoop up the
manure.“ Jeff Raikes




Raikes Family Farm       Jeff's Tractor
                           Seat Wall
“tractor days” vs. “stall cleaning days”




                           #HCIPipedreams
VUCA (Volatility,
Uncertainty,
Complexity,
Ambiguity) = New
Normal—John
Sullivan
VUCA is the “new normal”




                      #HCIPipedrea
               hast tag
Career Fairs
                                          Other
                                3rd Party           2%           Walk-ins
                 Temp to Hire              2% Print
                                   2%                              0%
                       3%                       2%
               College                                                  Rehires
Direct Sourcing 8%                                                        3%
     5%


                                                               Employee Referral
                  Job Boards                                         28%
                  (Postings &
                  Resume DB)
                     26%
                                           Career Web Site
                                                19%




Source of Hire
Source: 2010 Sources of Hire CareerXro
Direct
Sourcing                       0%
  5%

                           Employee
Job Boards                  Referral
  (Post &                    28%
Resume DB)
    26%
              Career Web
                  Site
                 19%




Source of External Hire-
CareerXroads March 2011
Direct
Sourcing
           15-20%                     0%
  5%

                                 Employee    35-40
  Job Boards                      Referral
    (Post &                        28%
  Resume DB)
      26%
                    Career Web
                        Site
                       19%




   Source of External Hire-
   CareerXroads March 2011
Strategic Sourcing
       Opportunity
Increase direct sourcing hires
by 10-15% in 2012
 –Talent is easy to identify--
  world getting smaller &
  more social
 –Talent is open to change
 –Talent is open to engage—be
  prepared for New Rules of
Talent Is Easy To Identify—The
 World Is Getting Smaller &
         More Social
Talent Is Easy To Identify—6
          degrees
Talent Is Easy To Identify-4.74
           degrees
Talent Is Easy To Identify
                  240 million
                  users in the
                  USA & Nielsen
                  estimates are
                  that social
                  media & blog
                  sites reach
                  80% of the
                  active USA
                  users
Talent Is Easy To Identify
Talent Is Easy To Identify




   84% of Job Seekersof Job Seekers of Job Seek
                 35%            39%

Nearly 1/3 of job seekers (31%) have a profile on
all three networks.               MBAOnline.com 2011
Talent Is Easy To Identify




                  MBAOnline.com 2011
Talent Is Easy To Identify—
World Is Smaller & Social



                       #HCIPipedrea
                hast tag
Talent Is Open To Change




                   CareerBuilder 2011
Talent Is Open To Change
84% of the employees polled said they
plan to look for a new position in 2012
Do you plan to pursue new      2011   2010      2009
job opportunities in 2012?

Yes, I intend to actively      84%     84%       60%
seek a new position.
Maybe, so I’m networking.      9%       8%        21%

Not likely, but I’ve updated    2%      3%         6%
my resume.
No, I intend to stay in        5%       5%        13%
                                  Right Management 2011
Talent Is Open to Change in
2012



                       #HCIPipedrea
                hast tag
Need Rules of Engagement

   Corporate recruiting is the only
   B to C endeavor on the planet
   that invites 100 people to a
   party, then makes 95 of them
   stand out in the rain

                                              —David Earle
2011 Corporate Recruiting Reports Candidate
Attitudes & Behaviors                             Staffing.org 2011
New Rules of Engagement




2011 Corporate Recruiting Reports Candidate
Attitudes & Behaviors                         Staffing.org 2011
Rules of Engagement

Tell me more            Of course I’ll keep
                        looking
Tell me the truth       Mobility is a good
                        career move
It’s my life, not yours Don’t waste my time

2011 Corporate Recruiting Reports Candidate
Attitudes & Behaviors                         Staffing.org 2011
Rules of Engagement




2011 Corporate Recruiting Reports Candidate
Attitudes & Behaviors                         Staffing.org 2011
Talent Open to Engage—Be
Aware of New Rules



                      #HCIPipedrea
               hast tag
Great Opportunity in 2012




Think Big!   Math Camp!   New Norm!
Venezuela
                          Amazon River
  Columbia
             Guyana
Ecuador

                      Brazil
  Peru
          Bolivia
                               Ecosystem
                               -Tributarie
                               -Confluenc
                               -Fishery
Amazon River Ecos
Amazon River Ecos
                  Several
                  Tributaries
                  or Merge to
                  Form
                  Amazon
Rio Negro         River
Amazon River Ecos
                 Each
                 Tributary
                 is Unique


Rio Negro
Amazon River Ecos

Conflue
  nce
Amazon River Ecos




Rio Negro
Amazon River Ecos

            Conflue
              nce
Rio Negro
Rio
Negro

    Rio Solimoes
This phenomenon is due
            to the differences in
            temperature, speed and
            water density
              Rio Negro   Rio Solimoes
Rio
Negro         2 KM Per     5-6 KM Per
              Hour         Hour
    Rio Solimoes Degree
              28           22 Degree
              Water Temp   Water
                           Temp
Rio
Negro

    Rio Solimoes Rio   NegroRio
                            Solimoe
                            s
Amazon River Ecos
                 Fishery
                 can be
                 Unique


Rio Negro
Amazon River Ecos
                 Fishery
                 can be
                 Unique


Rio Negro
What is we to think
about the Amazon
Ecosystem as a
metaphor for
recruiting?

Parallels in Recruiting
to:
 –Tributaries or
TalentStream
Ecosystem
TalentStream
   Ecosystem
Conflue
  nce
Job
Boards
&
Aggreg         Job
atorsSocial Media      Social Me
             Boards
             &
             Aggrega
             tors
Amazon River Ecos
                   Fishing
                   Holes



Rio Negro
TalentStream
Ecosystem
TalentStream
• Aggregation of tributaries or
  channels
• Fishing holes or Talent Pools
• Confluence or Convergence of
  channels—each has its unique
  ecosystem
 – Different types of media
 – Different types of prospects
Sourcing Opportunity
• Confluence of active & passive
  prospects
  –Juncture of what used to be
    known as active and passive
    candidates
Talent Market Distribution of
         Employed Prospects

                            72% of Talent Market

30

25

20
                                Both Active
15                  Somewhat     & Passive,
                      Active,                 Somewhat
                                    28%        Passive,
10                     22%                                Very Passive,
                                                 22%
     Very Active,                                             16%
5        10%
0
About 60%-72% of all
currently employed
workers, or more
than 84 million
people are neither
active or passive job
seekers
Think big-fish the vast talent
pools



                        #HCIPipedrea
                 hast tag
Old Math




New Math   Just Math
Old
   Math
Rule of 10X10
• 10X10 = 10
  Sendouts by
  10 AM
• 3 interviews
  per job—81%
  chance of
  filling
• 5, 6 or 7
  placements
  per week
• 250 new job
  orders per
  month from
  1000+
  customer
Old
     Math
Rule of 20
• Name
  Generation
  Activities
  garner 500+
  Prospects
• 20% of those
  prospects or
  (100) will be
  interested in a
  discussion.
• 20% of those
  prospects or
  (20) interested
New
    Math
Metrics-Hiring
Funnel
•1:100
prospects are
(Qualified to
Interview)
•1:10 targets
identified
will become
prospects
New
     Math
Metrics-Email
Campaign
• 2500 targets (20
  hrs. per 1000
  resumes to
  harvest)
• Sent 4 emails
• 39% Click
  Through Rate
  (CTR)
• Quick: 53% of
  respondents
  acted within 24
  hours
New
    Math
Metrics-Live
Event
• Target
  (1000)
• RSVP -8%
• Guests – 5%
• Screen -40%
• Interview-
  41% of
  prospects
New
     Math
Metrics-
Talent
Supply
(Hardware
Engineer)
• 620,000 multi-
  disciplined
  engineers
• 19,000 hardware
  engineers
• 2500 reliability
New
      Math
Metrics-
Talent
Supply
(Software
Engineer)
• 1.6 million
  software engineers
• 1.0 million have
  experience
• 128,000
  qualified, intereste
New
      Math
Cross-functional
Approach
• 10% of website
  visitors or
  searchers are
  ready to engage, or
  opt-in right away
• Over the course of
  the subsequent 12
  months, with the
  right value-added
  communication, tha    BtoB Magazine 2004
  t number
  skyrockets to 87%
Just
   Math
• Segment &
  measure
  target
  audience
• Iterative
  engagement
• Measure
  everything
• Predictive
  Analytics
• Strategic
  decision
Just
     Math
Competitive
Response- Case
Study
• Target Company-
  European
  Communications
• 1592 engineers-
  inmails
• 687 visitors
  (43%CTR)
• Responses 242 (35%
  CTR took action)
• 187 prospects
• 59 candidates
• 3 immediate hires
Do the math-ROI from
sourcing is predictable



                       #HCIPipedrea
                hast tag
Cheers | Where Everybody Know
Lessons from Cheers
• Where everyone knows your
  name = community
• Relationships = mutual trust
• Cheers is a “Third Place” (Ray
  Oldenburg)
• Third Place—a place other than
  home or work that offers
  community; i.e. coffee
  shop, library, etc.
Virtual Third Places = New
               Norm
•   Social Revolution
•   Affinity Segmentation
•   Openness to Engagement
•   Facebook Friends & Fan Pages
•   Twitter Followers
•   Industry Aggregated Blogs
•   Circles on Google+
•   LinkedIn Groups
New Norm Rules
• Good Citizen of Virtual
  Community
• The Target Audience Makes
  the Rules
• The Community Grants
  Permission
• Bring Value to Community
Key Terms in TalentStream
   Social     Outreach
  Networks




               Target
   Channels
              Audience




      Job       Interested
                Prospects
 Profiles



 Workforce       decision
   Plan
Interested
                                                                 decision
                    Target Audience           Prospects
                                                                                 Talent Community


                                                                 apply

                        Outreach

                Targeted                                  Talent Network
   ERP &                           Social    Career
   Alumni       Sourcing                                   (J2W or TalentBrew)
                                  Networks    Site
               Initiatives                                                            Candidate
                                                                                        Slates
                  Job
                                                                                     (Recruiters)
    CRM                            SEO/SEM   Events
                 Boards
                                                                 Apply



                                                                                      Ongoing Iterative
Workforce                    Channels                                                     Outreach
  Plan                                                           ATS                   (TalentStream)


Workforce                      Job
Intelligence
                             Profiles
  Target
 Audience
 Research
Interested
                                                                 decision
                    Target Audience           Prospects
                                                                                 Talent Community


                                                                apply

                        Outreach

                Targeted                                  Talent Network
   ERP &                           Social    Career
   Alumni       Sourcing                                   (J2W or TalentBrew)
                                  Networks    Site
               Initiatives                                                            Candidate
                                                                                        Slates
                  Job
                                                                                     (Recruiters)
    CRM                            SEO/SEM   Events
                 Boards
                                                                 Apply



                                                                                      Ongoing Iterative
Workforce                    Channels                                                     Outreach
  Plan                                                           ATS                   (TalentStream)


Workforce                      Job
Intelligence
                             Profiles
  Target
 Audience
 Research
New Norm-community building
in talent pools



                     #HCIPipedrea
              hast tag
Spreading of Ideas
 Rensselaer Polytechnic Institute
discovered:
• 10% of population holds an
  unshakeable idea, then that idea is
  always adopted by the society
• Not everyone in a society had to be
  spoken with...word of mouth, etc.
     Talent Community Development (LinkedIn Group))
Marvin.smith@gatesfoundation.org

http://www.facebook.com/#!/marvin.smith

http://www.linkedin.com/in/marvsmith

 @talentcommunitiy
 https://plus.google.com/u/0/?tab=XX#s/marvin%20smith

Talent Community Development (LinkedIn Group)

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Pipedreams webinar for slideshare

  • 1.
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  • 4. Raikes offered career advice, drawing on his farming experience. "What everybody wants to do is drive the tractor. But there are lots of days when you have to scoop up the manure."
  • 5. Jeff Raikes, CEO Bill & Melinda Gates Foundation
  • 6. "What everybody wants to do is drive the tractor. But there are lots of days when you have to scoop up the manure.“ Jeff Raikes Raikes Family Farm Jeff's Tractor Seat Wall
  • 7. “tractor days” vs. “stall cleaning days” #HCIPipedreams
  • 9. VUCA is the “new normal” #HCIPipedrea hast tag
  • 10. Career Fairs Other 3rd Party 2% Walk-ins Temp to Hire 2% Print 2% 0% 3% 2% College Rehires Direct Sourcing 8% 3% 5% Employee Referral Job Boards 28% (Postings & Resume DB) 26% Career Web Site 19% Source of Hire Source: 2010 Sources of Hire CareerXro
  • 11. Direct Sourcing 0% 5% Employee Job Boards Referral (Post & 28% Resume DB) 26% Career Web Site 19% Source of External Hire- CareerXroads March 2011
  • 12. Direct Sourcing 15-20% 0% 5% Employee 35-40 Job Boards Referral (Post & 28% Resume DB) 26% Career Web Site 19% Source of External Hire- CareerXroads March 2011
  • 13. Strategic Sourcing Opportunity Increase direct sourcing hires by 10-15% in 2012 –Talent is easy to identify-- world getting smaller & more social –Talent is open to change –Talent is open to engage—be prepared for New Rules of
  • 14. Talent Is Easy To Identify—The World Is Getting Smaller & More Social
  • 15. Talent Is Easy To Identify—6 degrees
  • 16. Talent Is Easy To Identify-4.74 degrees
  • 17. Talent Is Easy To Identify 240 million users in the USA & Nielsen estimates are that social media & blog sites reach 80% of the active USA users
  • 18. Talent Is Easy To Identify
  • 19. Talent Is Easy To Identify 84% of Job Seekersof Job Seekers of Job Seek 35% 39% Nearly 1/3 of job seekers (31%) have a profile on all three networks. MBAOnline.com 2011
  • 20. Talent Is Easy To Identify MBAOnline.com 2011
  • 21. Talent Is Easy To Identify— World Is Smaller & Social #HCIPipedrea hast tag
  • 22. Talent Is Open To Change CareerBuilder 2011
  • 23. Talent Is Open To Change 84% of the employees polled said they plan to look for a new position in 2012 Do you plan to pursue new 2011 2010 2009 job opportunities in 2012? Yes, I intend to actively 84% 84% 60% seek a new position. Maybe, so I’m networking. 9% 8% 21% Not likely, but I’ve updated 2% 3% 6% my resume. No, I intend to stay in 5% 5% 13% Right Management 2011
  • 24. Talent Is Open to Change in 2012 #HCIPipedrea hast tag
  • 25. Need Rules of Engagement Corporate recruiting is the only B to C endeavor on the planet that invites 100 people to a party, then makes 95 of them stand out in the rain —David Earle 2011 Corporate Recruiting Reports Candidate Attitudes & Behaviors Staffing.org 2011
  • 26. New Rules of Engagement 2011 Corporate Recruiting Reports Candidate Attitudes & Behaviors Staffing.org 2011
  • 27. Rules of Engagement Tell me more Of course I’ll keep looking Tell me the truth Mobility is a good career move It’s my life, not yours Don’t waste my time 2011 Corporate Recruiting Reports Candidate Attitudes & Behaviors Staffing.org 2011
  • 28. Rules of Engagement 2011 Corporate Recruiting Reports Candidate Attitudes & Behaviors Staffing.org 2011
  • 29. Talent Open to Engage—Be Aware of New Rules #HCIPipedrea hast tag
  • 30. Great Opportunity in 2012 Think Big! Math Camp! New Norm!
  • 31.
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  • 34.
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  • 36.
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  • 38.
  • 39. Venezuela Amazon River Columbia Guyana Ecuador Brazil Peru Bolivia Ecosystem -Tributarie -Confluenc -Fishery
  • 41. Amazon River Ecos Several Tributaries or Merge to Form Amazon Rio Negro River
  • 42. Amazon River Ecos Each Tributary is Unique Rio Negro
  • 45. Amazon River Ecos Conflue nce Rio Negro
  • 46. Rio Negro Rio Solimoes
  • 47. This phenomenon is due to the differences in temperature, speed and water density Rio Negro Rio Solimoes Rio Negro 2 KM Per 5-6 KM Per Hour Hour Rio Solimoes Degree 28 22 Degree Water Temp Water Temp
  • 48. Rio Negro Rio Solimoes Rio NegroRio Solimoe s
  • 49. Amazon River Ecos Fishery can be Unique Rio Negro
  • 50. Amazon River Ecos Fishery can be Unique Rio Negro
  • 51. What is we to think about the Amazon Ecosystem as a metaphor for recruiting? Parallels in Recruiting to: –Tributaries or
  • 53. TalentStream Ecosystem Conflue nce
  • 54. Job Boards & Aggreg Job atorsSocial Media Social Me Boards & Aggrega tors
  • 55. Amazon River Ecos Fishing Holes Rio Negro
  • 57. TalentStream • Aggregation of tributaries or channels • Fishing holes or Talent Pools • Confluence or Convergence of channels—each has its unique ecosystem – Different types of media – Different types of prospects
  • 58. Sourcing Opportunity • Confluence of active & passive prospects –Juncture of what used to be known as active and passive candidates
  • 59. Talent Market Distribution of Employed Prospects 72% of Talent Market 30 25 20 Both Active 15 Somewhat & Passive, Active, Somewhat 28% Passive, 10 22% Very Passive, 22% Very Active, 16% 5 10% 0
  • 60. About 60%-72% of all currently employed workers, or more than 84 million people are neither active or passive job seekers
  • 61. Think big-fish the vast talent pools #HCIPipedrea hast tag
  • 62. Old Math New Math Just Math
  • 63. Old Math Rule of 10X10 • 10X10 = 10 Sendouts by 10 AM • 3 interviews per job—81% chance of filling • 5, 6 or 7 placements per week • 250 new job orders per month from 1000+ customer
  • 64. Old Math Rule of 20 • Name Generation Activities garner 500+ Prospects • 20% of those prospects or (100) will be interested in a discussion. • 20% of those prospects or (20) interested
  • 65. New Math Metrics-Hiring Funnel •1:100 prospects are (Qualified to Interview) •1:10 targets identified will become prospects
  • 66. New Math Metrics-Email Campaign • 2500 targets (20 hrs. per 1000 resumes to harvest) • Sent 4 emails • 39% Click Through Rate (CTR) • Quick: 53% of respondents acted within 24 hours
  • 67. New Math Metrics-Live Event • Target (1000) • RSVP -8% • Guests – 5% • Screen -40% • Interview- 41% of prospects
  • 68. New Math Metrics- Talent Supply (Hardware Engineer) • 620,000 multi- disciplined engineers • 19,000 hardware engineers • 2500 reliability
  • 69. New Math Metrics- Talent Supply (Software Engineer) • 1.6 million software engineers • 1.0 million have experience • 128,000 qualified, intereste
  • 70. New Math Cross-functional Approach • 10% of website visitors or searchers are ready to engage, or opt-in right away • Over the course of the subsequent 12 months, with the right value-added communication, tha BtoB Magazine 2004 t number skyrockets to 87%
  • 71. Just Math • Segment & measure target audience • Iterative engagement • Measure everything • Predictive Analytics • Strategic decision
  • 72. Just Math Competitive Response- Case Study • Target Company- European Communications • 1592 engineers- inmails • 687 visitors (43%CTR) • Responses 242 (35% CTR took action) • 187 prospects • 59 candidates • 3 immediate hires
  • 73. Do the math-ROI from sourcing is predictable #HCIPipedrea hast tag
  • 74.
  • 75. Cheers | Where Everybody Know
  • 76. Lessons from Cheers • Where everyone knows your name = community • Relationships = mutual trust • Cheers is a “Third Place” (Ray Oldenburg) • Third Place—a place other than home or work that offers community; i.e. coffee shop, library, etc.
  • 77. Virtual Third Places = New Norm • Social Revolution • Affinity Segmentation • Openness to Engagement • Facebook Friends & Fan Pages • Twitter Followers • Industry Aggregated Blogs • Circles on Google+ • LinkedIn Groups
  • 78. New Norm Rules • Good Citizen of Virtual Community • The Target Audience Makes the Rules • The Community Grants Permission • Bring Value to Community
  • 79. Key Terms in TalentStream Social Outreach Networks Target Channels Audience Job Interested Prospects Profiles Workforce decision Plan
  • 80. Interested decision Target Audience Prospects Talent Community apply Outreach Targeted Talent Network ERP & Social Career Alumni Sourcing (J2W or TalentBrew) Networks Site Initiatives Candidate Slates Job (Recruiters) CRM SEO/SEM Events Boards Apply Ongoing Iterative Workforce Channels Outreach Plan ATS (TalentStream) Workforce Job Intelligence Profiles Target Audience Research
  • 81. Interested decision Target Audience Prospects Talent Community apply Outreach Targeted Talent Network ERP & Social Career Alumni Sourcing (J2W or TalentBrew) Networks Site Initiatives Candidate Slates Job (Recruiters) CRM SEO/SEM Events Boards Apply Ongoing Iterative Workforce Channels Outreach Plan ATS (TalentStream) Workforce Job Intelligence Profiles Target Audience Research
  • 82.
  • 83. New Norm-community building in talent pools #HCIPipedrea hast tag
  • 84. Spreading of Ideas Rensselaer Polytechnic Institute discovered: • 10% of population holds an unshakeable idea, then that idea is always adopted by the society • Not everyone in a society had to be spoken with...word of mouth, etc. Talent Community Development (LinkedIn Group))