1. SITEIQ WEBSITE ASSESSMENTS
Overview
siteIQ Website Assessments are in-depth, multi-step evaluations of a
company’s Website and selected competitive sites using a highly
structured methodology that delivers actionable results.
Detailed reports show Web teams how effectively their Website
competes on the Web – and provide detailed action plans for
improvement.
2012
siteIQ Website Best Practices

2. SiteIQ Website Assessments
siteIQ Website Assessments are in-depth, multi-step evaluations of a company’s
Website and selected competitive sites.
 Each Assessment starts with a comprehensive evaluation based on up to 1,300
types of content, features and capabilities.
 Continues with a second 119 point evaluation that measures usability &
effectiveness from the visitors’ points of view.
These data-driven results are the basis for a third, heuristic review that pinpoints the
click streams, design points, layout decisions, and behaviors that create challenges for
users and keep a site from achieving its objectives.
Results that matter
Our clients use siteIQ Website Assessment results to:
 Clearly define current industry and competitive requirements and pinpoint how
their site compares and performs.
 Plan & prioritize projects and resources.
 Use industry & competitive proof points to obtain needed investments &
executive sponsorship.
 Identify their Website’s most important strengths and challenges and see how
other Websites have addressed them.
 Develop precise action plans that can be used to radically improve their sites.
 Establish a baseline to accurately track and report on the impact of Website
improvements and investments.
 Educate team members and stakeholders to gain consensus on current
challenges, and future projects and objectives.
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3. Accurate, actionable results
Our detailed reports show Web teams how effectively their Websites compete on the
Web – and what they need to do to improve it.
Accurate, comprehensive views of a company’s entire Website — and the
interconnections & issues that affect the visitor’s experience.
Detailed competitive comparisons that pinpoint competitive strengths and
weaknesses.
Thorough, documented reviews of a site’s most important mistakes and
challenges, plus illustrations that show how the most skillful Web steams have
already solved these problems.
A detailed master plan that pinpoints requirements, shows competitive
capabilities – and identifies the activities and innovations companies should plan
for over the next 12- 18 months.
Reports & Deliverables
Executive Summary Report | Strategies, Trends & Insights
The Executive Summary Report provides a high-level
synopsis of our key findings and recommendations.
 Summaries that pinpoint key issues and challenges;
evaluation results; scoring highlights; competitive
comparisons and trending data.
 Best practice case studies illustrate your Website’s
strengths & challenges; competitive case studies
pinpoint important innovations and trends, and
illustrate how other sites have solved the same or
similar problems.
Target Users | Digital marketing and LOB executives;
managers, team leaders. Select Website zone
stakeholders.
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4. Website Metrics & Scoring Reports
Three reports drill down into how your site performs when compared to
competitive and industry requirements—and pinpoint its most important strengths
and challenges.
The Usability & Effectiveness Report
demonstrates your site’s usability strengths and
challenges based on 119 metrics that measure
usability & effectiveness from the visitor’s point
of view. This report defines how effectively your
site achieves your business and design
objectives, and outlines the interconnections &
issues that affect user experience.
The Website Requirements Report identifies
your site’s content-, features- & capabilities-
related strengths & challenges. Featuring a
complete copy of the benchmark used to
evaluate your Website, this report is a master
plan that pinpoints industry requirements and
competitive capabilities, and identifies the
activities and innovations your team should plan
for over the next 12-18 months.
The Overall Performance Report delivers a
summary view of how your site compares to key
competitors and industry best practices based
on its combined usability and content
performance. This report provides a master view of your Website suitable for
sharing with executives and stakeholders.
Target Users | UX designers and managers, project managers, competitive
analysts, Website analytics & metrics professionals. All Website zone
stakeholders. Digital marketing and LOB executives.
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5. Competitive Performance
These optional views allow you to drill down into competitive strengths and
weaknesses based on the results from evaluations conducted using the same siteIQ
Best Practices Benchmark.
The Usability & Effectiveness Report data
shows you how your competitors fare based
on the same usability & effectiveness
metrics. This report is used to pinpoint
where your site needs to improve, where it
has a distinct competitive advantage —
and the sites to watch or emulate.
The Website Requirements Report data
pinpoints the types of content, features &
capabilities your site is missing—and
where your site is setting the competitive
standards. This report will also provide
you with a view into your competitors’
content and business strategies, and
where your company could capitalize on
current competitive weaknesses.
 Target Users | UX, site planning &
strategy, competitive analysts, and
Website metrics & analytics
professionals.
Learn More
To learn more about siteIQ’s Website evaluations and related services, visit us at
www.siteiq.net or contact us at info@siteiq.net.
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6. About siteIQ
ABOUT SITEIQ |
The siteIQ Website Best Practices Group is an independent research company
that conducts detailed Website evaluations, and provides expert analysis of
Website best practices, trends, and requirements in the computer industry.
Through its best practice case studies, reports, and custom Website evaluation
services, siteIQ helps its global clients establish competitive and industry
leadership on the Web.
siteIQ sponsors and operates the siteIQ eBusiness Index, which provides semi-
annual rankings of the best Websites in the computer industry.
Since 1996, we have conducted over 2,500 Website evaluations for global Web
teams managing the largest consumer and B2B-class Websites in the
technology industry.
The siteIQ Difference
To accurately compare a Website’s performance to competitive sites and current industry best
practices requires one thing. A highly-structured and documented “level playing field” that measures
every Website equally — and constantly evolves as Website requirements change.
This is the role of the siteIQ Best Practices Benchmarks.
 These benchmarks identify and measure over 1,200 types of content, features & capabilities found
on the most successful Websites in the computer industry.
 Contain 119 metrics that measure a site’s usability & effectiveness from the visitor’s point of view.
Our evaluations analyze the full spectrum of a Website. From design to marketing to Web 3.0 and
social media. From e-selling to e-commerce to customer support.
Detailed results pinpoint a Website’s real strengths and challenges. How it ranks compared to
competitive sites. The facts Web teams need to prioritize activities and plan for future investments.
For more information about siteIQ Website best practice research, programs, syndicated reports, and
insights, visit our Website at www.siteiq.net.
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