EducationUSA release a new online interactive quiz tool to help US colleges assess the international student friendliness of their international admissions sites. See how you fair!

1. International-Student
Friendly Websites: Is Yours?
Marty Bennett
Institute of International Education
Ellen Blauw
Marquette University
Tammy Mireles
College of Lake County

2. Agenda for this session
• Get your feedback
• Share our stories
• Take a quiz
• Discuss take-aways

3. Quick quiz
http://owl.li/mk1ca

6. Department of State/EducationUSA
perspective
• Tips from years of experience from advisers & REACs
• Examples of what works
• Steps to internationalize, putting your best web foot forward

7. College of Lake County - Structure
• Center for International Education
– International Students and Study Abroad
– Designing a platform that works for the Center
– Easy to read/navigate
– One click from the main homepage to get there

10. What is most important?
 Having a direct contact in our PR department
to help update website
 Accurate information, translated information,
testimonials from other students,
Facebook/social media, how to apply, cost,
meet the staff, direct access to staff,
visuals/photos/video of programs

11. Credible Resources

12. Marquette University
Milwaukee, Wisconsin
Office of International Education (OIE)
 Undergraduate recruitment & admissions
 Cross-cultural and immigration advising
 Study Abroad programs
 English as a Second Language – advanced courses
 International partnerships and internationalization

13. Website Development
Who is involved?
 OIE Marketing & Communications Coordinator
 Internal Office of Marketing and
Communications for Brand – Style – Images
 Internal IT support
 External consultants for translations, complex
revisions

16. What is our Message?
 Information driven
– Institutional identity
– Quick access to process, requirements, costs and financial
aid
– Meet needs of various audiences at different stages
 Interculturally relevant
– Appropriate content and context
– Appropriate technology

17. Opportunities and Challenges
 Powerful tool for multiple audiences
 Requires integration with overall recruitment
strategy
 High expectations for rapid response
 Reading the technology tea leaves

18. Link to the quiz
http://owl.li/m90VA

19. Take-Aways / To Do List
• What will you be taking back with you today?
• What concrete steps can you take?

20. Thanks!