6. “I’m old enough to know a lot of things, just from
life experience. I know that newspapers are
where you get your political news and how you
look for a job. I know that music comes from
stores. I know that if you want to have a
conversation with someone, you call them on the
phone. I know that complicated things like
software or encyclopedias have to be created by
professionals.
In the last 15 years, I’ve had to unlearn every one
of those things and a million others, because
those things have stopped being true.”
Clay Shirky,
Here Comes Everybody
8. My erstwhile attempt at a definition
Social media is a
democratic, transparent
and conversational way
for people and organizations
to interact and build
relationships and
communities of mutual
benefit - usually online.
(from myPALETTE)
16. The glue
Really Simple Syndication
RSS = subscribing
17. Now vs. Then
Blogging Writing and publishing
Podcasts Radio/audio
Video/streaming TV
Virtual communities Actual communities
Twitter IM… telegrams
Smartphones Telemarketing
25. Are you building relationships?
• Online footprint
• New skill set: telling
your story visually
• Some things don’t
change
26. Resources And…
• The Tipping Point by Malcolm
Gladwell
• Six Pixels of Separation by Mitch
Joel
• Groundswell by Charlene Li & Josh
Bernoff
• The Now Revolution by Jay Baer
and Amber Nasland
• Here Comes Everybody by Clay
Shirky
• Content Rules by Ann Handley &
CC Chapman