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Building Social Media Relationships
                              Martin Waxman
                             November 10, 2011


© 2011 Martin Waxman. All rights Reserved.
Nice to meet you
Resume…
Or RESUME…
Social media… a view from above
“I’m old enough to know a lot of things, just from
life experience. I know that newspapers are
where you get your political news and how you
look for a job. I know that music comes from
stores. I know that if you want to have a
conversation with someone, you call them on the
phone. I know that complicated things like
software or encyclopedias have to be created by
professionals.

In the last 15 years, I’ve had to unlearn every one
of those things and a million others, because
those things have stopped being true.”

                  Clay Shirky,
                  Here Comes Everybody
What is social media?
My erstwhile attempt at a definition
  Social media is a
  democratic, transparent
  and conversational way
  for people and organizations
  to interact and build
  relationships and
  communities of mutual
  benefit - usually online.

(from myPALETTE)
It’s all about relationships!
What else?
• Like MSM (mainstream
  media)

• …but without a filter

• Leaps across borders in a
  single bound
And…
• It’s DIY

• Cost of entry? Practically
  non-existent

• Two-way conversation

• Word spreads fast
Why is social media important?
                  Listen




                             Engage

      Connect
A few considerations

• Intersection of personal
  and professional

• Need to set parameters;
  social media policy

• New tools, old rules
What are your goals?
How do you get there?
The glue




           Really Simple Syndication
              RSS = subscribing
 Now     vs.       Then             
Blogging                Writing and publishing

Podcasts                Radio/audio

Video/streaming         TV

Virtual communities     Actual communities

Twitter                 IM… telegrams

Smartphones             Telemarketing
Blogs
Martin Waxman  McMaster Building Social Media Relationships 2011
Martin Waxman  McMaster Building Social Media Relationships 2011
Martin Waxman  McMaster Building Social Media Relationships 2011
Martin Waxman  McMaster Building Social Media Relationships 2011
Connect and stay connected
Making it happen

1. Comment
2. Curate
3. Create
Are you building relationships?

 • Online footprint

 • New skill set: telling
   your story visually

 • Some things don’t
   change
Resources                             And…

• The Tipping Point by Malcolm
  Gladwell
• Six Pixels of Separation by Mitch
  Joel
• Groundswell by Charlene Li & Josh
  Bernoff
• The Now Revolution by Jay Baer
  and Amber Nasland
• Here Comes Everybody by Clay
  Shirky
• Content Rules by Ann Handley &
  CC Chapman
Contact: Martin Waxman
martinwaxman@gmail.com
     Blog:myPALETTE
 Twitter: @martinwaxman

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Investment Opportunity for Thailand's Automotive & EV Industries
 

Martin Waxman McMaster Building Social Media Relationships 2011

  • 1. Building Social Media Relationships Martin Waxman November 10, 2011 © 2011 Martin Waxman. All rights Reserved.
  • 5. Social media… a view from above
  • 6. “I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals. In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.” Clay Shirky, Here Comes Everybody
  • 7. What is social media?
  • 8. My erstwhile attempt at a definition Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and communities of mutual benefit - usually online. (from myPALETTE)
  • 9. It’s all about relationships!
  • 10. What else? • Like MSM (mainstream media) • …but without a filter • Leaps across borders in a single bound
  • 11. And… • It’s DIY • Cost of entry? Practically non-existent • Two-way conversation • Word spreads fast
  • 12. Why is social media important? Listen Engage Connect
  • 13. A few considerations • Intersection of personal and professional • Need to set parameters; social media policy • New tools, old rules
  • 14. What are your goals?
  • 15. How do you get there?
  • 16. The glue Really Simple Syndication RSS = subscribing
  • 17.  Now vs. Then  Blogging Writing and publishing Podcasts Radio/audio Video/streaming TV Virtual communities Actual communities Twitter IM… telegrams Smartphones Telemarketing
  • 18. Blogs
  • 23. Connect and stay connected
  • 24. Making it happen 1. Comment 2. Curate 3. Create
  • 25. Are you building relationships? • Online footprint • New skill set: telling your story visually • Some things don’t change
  • 26. Resources And… • The Tipping Point by Malcolm Gladwell • Six Pixels of Separation by Mitch Joel • Groundswell by Charlene Li & Josh Bernoff • The Now Revolution by Jay Baer and Amber Nasland • Here Comes Everybody by Clay Shirky • Content Rules by Ann Handley & CC Chapman
  • 27. Contact: Martin Waxman martinwaxman@gmail.com Blog:myPALETTE Twitter: @martinwaxman