Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Things that make you go hmmm
1. Things that make you go hmmm RTB comparison on Telegraaf.nl Dutch vs International traffic
2. Split inventory in type of selling - International Less then 15% of the impressions are sold on a RTB basis. Most networks seems to prefer fixed CPM buys on their IP adresses even if there is premium publisher RTB inventory available
3. Split inventory in type of selling - Netherlands Close to 35% of Dutch IP adresses impressions are already sold using RTB.