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Twitterville: How Businesses can Thrive in the New Global Neighbourhoodsby Shel Israel ,[object Object],[object Object]
Economic Constraints
Dwindling results of Marketing Programmes
Global Neighbourhoods,[object Object]
Fail Whale,[object Object]
SXSW –Interactive Festival 2007,[object Object],Dodgeball – Google’s Twitter competitor,[object Object],Twitter- No advertising, no PR,[object Object],Live tweets,[object Object],Longest and largest experiment in collaborative journalism,[object Object],Herding power of Twitter,[object Object]
Dell.com,[object Object],Communications tool,[object Object],Coupon Codes,[object Object],€2 million dollars in Dell online store,[object Object],Customers felt big companies were listening,[object Object],“Lurking”,[object Object],No longer a need for focus groups,[object Object]
Why Comcast Cares,[object Object],www.comcastmustdie.com,[object Object],Provided support at lower cost,[object Object],Reduced waiting time,[object Object],Twitter suggestions improve efficiency,[object Object],Collective knowledge – greater impact,[object Object],Customers trust friends’ recommendations,[object Object],Pepsi Max Germany,[object Object]
Global Companies, Local Touch,[object Object],Zappos.com “Service company that just happens to sell shoes”,[object Object],Company Culture,[object Object],Henry Ford Hospital, Detroit – Live Tweets,[object Object],PR for Hospital – innovators,[object Object],YouTube & TwitPics,[object Object]
Logo Tweeters,[object Object],problem of identity - tweeting with human or with bottle of coke?,[object Object],do you know Brad Nelson? and what about Starbucks?,[object Object],difference between personal / impersonal approach,[object Object],is there a right way how to do it? (do not expect answer from this book),[object Object],    Two ways how to do it ,[object Object],hiding identity of tweeter,[object Object],logo tweeter with signature of human,[object Object],brands ARE represented by people,[object Object],Good Reasons - Authority, Boundaries, Continuity,[object Object],...and bunch of examples...,[object Object]
The Story of IBM,[object Object],one of the most tweeting company is IBM - it seems that every IBM employee uses twitter...BUT not to communicate with customers, but between each other,[object Object],IBM utopia? I think so...,[object Object],just try to search ONE official IBM twitter account,[object Object],maybe wrong example of nationwide company using twitter for B2B communication,[object Object], ONE, good message of my part is:,[object Object], ,[object Object],     Companies are using twitter as a tool for real-time communication between business and customers.,[object Object],author: But do not ask me, if they are doing wrong...,[object Object],                   ...and much more of examples..,[object Object]
Twitter in Political Campaigns,[object Object], Obama’s Change Campaign,[object Object],Direct connection between politician & citizen,[object Object],Fast reaction time,[object Object]
Twitter and Charity,[object Object],Social Projects,[object Object],Instructions by Kanter;,[object Object],[object Object]
       Build in Urgency

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Twitterville review

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  • 3. Dwindling results of Marketing Programmes
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  • 14. Build in Urgency
  • 15. Raise a little from many
  • 16. Use the ChipIn Widget
  • 17. Show Recognition & Gratitude
  • 18. Keep Updating
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