This is a presentation I held at Podcamp Europe 2007. The examples included are from the Swedish blogosphere but our data is global so the same analysis could be performed in any part of the world.

1. MARTIN KÄLLSTRÖM [email_address] skype: martinkallstrom

3. 500 000 BLOG POSTS/DAY

4. 10 000 POSTS IN SWEDISH

5. 10 000 = 2% POSTS IN SWEDISH 10 000 SWEDISH

6. CONNECTING BLOGS WITH MSM

8. CONNECTING BLOGS WITH MSM

9. NEWSPAPER: +200% BLOG LINKS

10. NEWSPAPER: +200% BLOG LINKS = GOOGLEJUICE

11. BLOGS: +1000% VISITORS

12. MORE TRAFFIC

13. BRAND POSITIONING

14. WHAT IS INFLUENCE?

15. INFLUENCE: FRIENDS

16. INFLUENCE: FRIENDS RELIGION

17. INFLUENCE: FRIENDS RELIGION TV

18. INFLUENCE: FRIENDS RELIGION TV IDOLS

19. INFLUENCE: RELEVANCE PRESENTATION TRUST

20. INFLUENCE: RELEVANCE PRESENTATION TRUST HOW CAN YOU MEASURE THIS?

21. CLASSIC RANKING: NUMBER OF INCOMING LINKS = AUTHORITY

22. CLASSIC RANKING NUMBER OF INCOMING LINKS = AUTHORITY

23. BLOGGERS LIKE TO CONNECT

24. BLOGGERS LIKE TO CONNECT ...A LOT

25. BLOGGERS LIKE TO CONNECT BUT NOT TO ANYONE

26. Technology, media News, politics Popular culture Fashion Lifestyle CORE OF SWEDISH BLOGOSPHERE

27. Technology, media News, politics Popular culture Fashion Lifestyle CORE OF SWEDISH BLOGOSPHERE POLITICAL BLOGS DON’T INFLUENCE FASHION BLOGS

28. PROPOSAL ON HOW TO MEASURE INFLUENCE

29. FOR EACH LINK BETWEEN BLOGS

30. FOR EACH LINK BETWEEN BLOGS MEASURE CONTENT SIMILARITY

31. ” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1

32. ” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN” BLOG 2

33. ” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 BLOG 2 BLOG 3 ” AS OTHERS HAVE WRITTEN , PODCAMP EUROPE WAS A FANTASTIC EVENT.” ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN”

34. ” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 BLOG 2 BLOG 3 ” AS OTHERS HAVE WRITTEN , PODCAMP EUROPE WAS A FANTASTIC EVENT.” ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN”

35. ” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 BLOG 2 BLOG 3 ” AS OTHERS HAVE WRITTEN , PODCAMP EUROPE WAS A FANTASTIC EVENT.” HIGH INFLUENCE NO INFLUENCE ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN”

36. ...AGGREGATED OVER 55 MILLION BLOG POSTS LINKING TO EACH OTHER IN 80 MILLION WAYS

37. = MEASURE OF INFLUENCE? ...AGGREGATED OVER 55 MILLION BLOG POSTS LINKING TO EACH OTHER IN 80 MILLION WAYS

38. MAPPING BRAND AWARENESS

39. Technology, media News, politics Popular culture Fashion Lifestyle CORE OF SWEDISH BLOGOSPHERE

40. BLOGS MENTIONING ”SONY” Q1 2007

41. Technology, media News, politics Popular culture Fashion Lifestyle BLOGS MENTIONING ”SONY” Q1 2007

42. GÖRAN PERSSON FORMER SWEDISH PRIME MINISTER

43. EBBA VON SYDOW FASHION QUEEN

44. VS.

45. Technology, media News, politics Popular culture Fashion Lifestyle BLOGS MENTIONING ”EBBA VON SYDOW”

46. Technology, media News, politics Popular culture Fashion Lifestyle BLOGS MENTIONING ”GÖRAN PERSSON”

47. MARTIN KÄLLSTRÖM [email_address] skype: martinkallstrom