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Joseph Martinelli
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SOCIAL MEDIA, VIRAL MARKETING AND PUBLIC RELATIONS Joseph Martinelli Associate Dean for Academic Affairs College of Education & Human Services
SOCIAL MEDIA TOOLS Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare
MASHUP! a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. active role in the evolution of social software and Web 2.0 Salad Bar vs Melting Pot
THREE TYPES OF MASHUPS Business focus data into a single presentation and allow for collaborative action Consumer combines data from multiple public sources in the browser and organizes it through a simple browser user interface Data similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
WHAT TOOLS DO I USE? • Leadership, thoughts, • Headlines, depth, reflection, ENGAGEMENT, sales, ENGAGEMENT, issue solving, insight linking, posts Blog Twitter LinkedIn Facebook • Social, Recruiting, • Engagement, Community building and networking and linking, blog, video, recruiting building friendships and Engagement
SOCIAL MEDIA - HOW DO THEY ALL TOGETHER? Twitter LinkedIn FaceBook Viral Flickr Marketing YouTube WordPress SlideShare Blog
SOCIAL MEDIA – ESTABLISHMENT OF AN IDEAS CALENDAR. THE IDEAS CALENDAR IS A FLUID DOCUMENT THAT ADDRESSES THE CHANGING NEEDS AND CONDITIONS OF YOUR PROGRAM AND THE CROWD-SOURCED COMMUNITY. Goals and Focus Financial – Revenue, Expenses, Leads Customers or End Users Satisfaction, Support, Community Building Brand Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals
DESIGN A PROGRAM SPECIFIC TO YOUR GOALS Industry Trends Key words and search terms Influencers to follow Competitors
DEVELOPING A PLAN Tool Purpose & Strategy Priority (1-5) Key Focus on 1 & 2 Monitoring Tool WordPress Blog Twitter Community Facebook LinkedIn Youtube SlideShare
MEASURABLE GOALS Goals Social Media Application Tools to Measure Better insight & information Conversation monitoring Monitoring Tool Shared and feedback Social Mention Awareness # of people reached Site Visitors Twitter Followers Blog Comments Quicker Sales # of interactions Leads, Deals, Revenue Customer Support and # issues addressed and CRM Tools such as Satisfaction solutions found Salesforce Twitter Continuous Innovation # of ideas implemented Monthly Assessment
WHAT ARE YOUR GOALS! Goals Social Media Application Tools to Measure
WHAT TOOLS DO I USE? Monitoring Tool Listening & Measurement Google Alerts Addict-o-Matic SocialMention HootSuite BlogPulse BoardReader
RESOURCES & KEY TERMS Resources CRM Google Alerts http://www.google.com/alerts Customer Relationship Management Addict-o-Matic ROI http://addictomatic.com/ Trendistic Return on Investment http://trendistic.com/ Monitoring Tool SocialMention http://ww.socialmention.com/ Measures how much buzz you are BlogPulse getting on the internet http://www.blogpulse.com/ BoardReader http://boardreader.com/

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Socialmediapublicrelationssp2013

  • 1. SOCIAL MEDIA, VIRAL MARKETING AND PUBLIC RELATIONS Joseph Martinelli Associate Dean for Academic Affairs College of Education & Human Services
  • 2. SOCIAL MEDIA TOOLS Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare
  • 3. MASHUP! a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. active role in the evolution of social software and Web 2.0 Salad Bar vs Melting Pot
  • 4. THREE TYPES OF MASHUPS Business focus data into a single presentation and allow for collaborative action Consumer combines data from multiple public sources in the browser and organizes it through a simple browser user interface Data similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
  • 5. WHAT TOOLS DO I USE? • Leadership, thoughts, • Headlines, depth, reflection, ENGAGEMENT, sales, ENGAGEMENT, issue solving, insight linking, posts Blog Twitter LinkedIn Facebook • Social, Recruiting, • Engagement, Community building and networking and linking, blog, video, recruiting building friendships and Engagement
  • 6. SOCIAL MEDIA - HOW DO THEY ALL TOGETHER? Twitter LinkedIn FaceBook Viral Flickr Marketing YouTube WordPress SlideShare Blog
  • 7. SOCIAL MEDIA – ESTABLISHMENT OF AN IDEAS CALENDAR. THE IDEAS CALENDAR IS A FLUID DOCUMENT THAT ADDRESSES THE CHANGING NEEDS AND CONDITIONS OF YOUR PROGRAM AND THE CROWD-SOURCED COMMUNITY. Goals and Focus Financial – Revenue, Expenses, Leads Customers or End Users Satisfaction, Support, Community Building Brand Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals
  • 8. DESIGN A PROGRAM SPECIFIC TO YOUR GOALS Industry Trends Key words and search terms Influencers to follow Competitors
  • 9. DEVELOPING A PLAN Tool Purpose & Strategy Priority (1-5) Key Focus on 1 & 2 Monitoring Tool WordPress Blog Twitter Community Facebook LinkedIn Youtube SlideShare
  • 10. MEASURABLE GOALS Goals Social Media Application Tools to Measure Better insight & information Conversation monitoring Monitoring Tool Shared and feedback Social Mention Awareness # of people reached Site Visitors Twitter Followers Blog Comments Quicker Sales # of interactions Leads, Deals, Revenue Customer Support and # issues addressed and CRM Tools such as Satisfaction solutions found Salesforce Twitter Continuous Innovation # of ideas implemented Monthly Assessment
  • 11. WHAT ARE YOUR GOALS! Goals Social Media Application Tools to Measure
  • 12. WHAT TOOLS DO I USE? Monitoring Tool Listening & Measurement Google Alerts Addict-o-Matic SocialMention HootSuite BlogPulse BoardReader
  • 13. RESOURCES & KEY TERMS Resources CRM Google Alerts http://www.google.com/alerts Customer Relationship Management Addict-o-Matic ROI http://addictomatic.com/ Trendistic Return on Investment http://trendistic.com/ Monitoring Tool SocialMention http://ww.socialmention.com/ Measures how much buzz you are BlogPulse getting on the internet http://www.blogpulse.com/ BoardReader http://boardreader.com/