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Digital Strategy Planning
from   Tree Frog International
By combining great                       If you’ve got something to say...
      creative ideas and                       ...you need to say it in a way your audience will
                                               comprehend and engage with, whether you’re
      execution with practical                 designing a website, creating a global brand or

      effective marketing,
                                               launching a new product or service. This is creative
                                               communication. This is the Tree Frog way.
      we’ve been dedicated                     An agency is only as good as
      to helping our clients                   it’s people
      achieve their business                   Passion and a commitment to excellence - a fantastic
      goals. From tactical                     combination. Everyone involved with Tree Frog
                                               is a thinker and a doer. Our teams are composed
      projects to fully integrated             of consultants, designers, writers and production
                                               specialists. We have proven expertise - covering
      global campaigns - and                   a diverse range of projects for some of the world’s
                                               leading brand names.
      anything in between - our
                                               If you fail to plan, you plan to
      open and collaborative                   fail
      approach to developing                   We guide our clients through an often confusing
      “Ideas that work” has                    communications landscape - helping to identify genuine
                                               business opportunities. Proactive communications
      earned us a loyal client                 planning with our clients, not taking the short-termist

      base that today includes                 approach and quick fix. Working with you to deliver


      some of the world’s                      It’s good to have friends
      biggest brands.                          We believe that a focused approach delivers the
                                               most progressive solutions and best value. We also
                                               understand that no single agency can successfully
                                               offer the best service in all areas. To ensure that we
                                               can always offer a solution, part of our working ethos
                                               is to partner with specialists from other areas of the
                                               communications mix.




Call us now 0845 524 0114
or visit us at www.treefroginternational.com
Call
                                                                                 Tr
                                                                           and ee frog
                                                                                 a     t
Reputation is everything                                                   mee rrange oday
                                                                               ting   a
Ours and yours. It takes a lot of time and hard work                     0845
                                                                                  524
and commitment to build a good reputation, but it can                                    0114
be lost overnight. Every wrong move made by your
organisation is magnified by the media. Newswires,
blogs and media broadcasts can report news with
lightening speed and the absence of a strategic
approach to communications can be potentially
devastating for the corporate brand.

Words matter
Compelling and relevant content is the single most
important element in communicating effectively with
your key stakeholders. With our specialist knowledge
of Investor Relations, Corporate Governance,
Corporate Social Responsibility, Media and Human
Resources, we can deliver a strategic and creative
solution that ensures you differentiate yourself from
your peers and competitors.


Talk is cheap
We could spend all day talking about our process,
how we’re different to other agencies and our fantastic
client list. All that agency stuff. But we’re not like that,
we’re an agency that gets things done. Of course we
have processes and ways of doing things, but then so
does every agency. What matters is results, ideas and
creativity, grounded in understanding.



Good things come in small
packages
You’ve probably never heard of us. It’s OK. We’re
not really craving fame. Don’t be fooled by our size,
we do big things for big brands. Our client includes
household names like Samsung Electronics, Orange,
T-Mobile, Environment Agency and SouthWing, to
name but a few. It didn’t happen overnight either.
We’ve been building our company for years, from
humble beginnings to helping build some of the
biggest corporate brands in the world.




                                                                                Call us now 0845 524 0114
                                                               or visit us at www.treefroginternational.com
What We Do




    we’re               NOT ALL TALK
                        we actually GET STUFF DONE

    A digital strategy is a PLAN
    to engage and empower                      Digital strategy that delivers
    NETWORKS OF PEOPLE,
                                               We help our clients proactively manage their
    connected by SHARED                        reputation, understand their audiences and how
    INTERESTS, in satisfying a                 best to communicate to them, build their brands and
    MEASURABLE BUSINESS                        implement them consistently and effectively, through
                                               the appropriate channels.
    OBJECTIVE
                                               Corporate websites &
                                               microsites
                                               We can help with everything from digital strategy,
                                               social media strategy, user experience, through to
                                               the interface design and development of websites,
                                               microsites and mobile apps. Behind all this is our
       nee                                     commitment to the user.
            d
     com to fin
            p       d
     man any t
    stra age dig
                   o                           Intranet planning, design &
         teg       it
              y!!! al                          build
  Call
       T
 find ree fr                                   The intranet landscape is changing, and many
               o
can out wh g and                               organisations are recognising the communications
     do..      at t                            and productivity benefits a good intranet can provide.
          .         hey
                                               At View, we know from experience that building a truly
                                               successful intranet is the result of careful planning
                                               and focused delivery.




Call us now 0845 524 0114
or visit us at www.treefroginternational.com
“In the fields of
                                                                    strategic management,
                                                                    marketing strategy and
                                                                    operational strategy,
                                                                    digital strategy is the
                                                                    process of specifying an
                                                                    organisation’s vision,
                                                                    goals, opportunities
    Social networking strategy and                                  and initiatives in
    implementation                                                  order to maximise
                                                                    the business benefits
    Is social media appropriate for your business? We can
    help you cut through the noise, assess the options,             digital investments and
    understand an ever-changing landscape and build a               efforts provide to the
    relevant social media strategy, backed up with robust
    implementation, that delivers genuine business                  organisation” WikipediA website
    benefit.


    Mobile applications and
    websites
    The modern day consumer wants to make contact
    with you when they want, where they want and by a
    means that they want. Having a digital strategy that
    also includes mobile applications is crucial to the
    modern day business and its not as simple as just
    having a website that people can view using a mobile
    device.


                                           obile
                           ies could use m
“Car insu rance compan           stomers to reg
                                                 ister
                 allow their cu        ccident, road
applications to        photos of the a
               pload                             efine the
new claims, u                    capabilities, d
                u sing the GPS
 conditions or
 exact locati on”


         “Hotel chain
                       s could use m
        uses to find a               obile applica
                       vailable room               tions to allow
        automatically                s within their
                        using the GP                 location
        produces”                    S data a mob
                                                    ile devices




                                                                                      Call us now 0845 524 0114
                                                                      or visit us at www.treefroginternational.com
Tree Frog International   t   0845 524 0114
104 Wake Green Road       t   +44 (0)20 3327 2960
Birmingham                f   +44 (0)20 3468 6680
B13 9PZ                   e   info@treefroginternational.com
United Kingdom            w   www.treefroginternational.com

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Digital Strategy 2012

  • 1. Digital Strategy Planning from Tree Frog International
  • 2. By combining great If you’ve got something to say... creative ideas and ...you need to say it in a way your audience will comprehend and engage with, whether you’re execution with practical designing a website, creating a global brand or effective marketing, launching a new product or service. This is creative communication. This is the Tree Frog way. we’ve been dedicated An agency is only as good as to helping our clients it’s people achieve their business Passion and a commitment to excellence - a fantastic goals. From tactical combination. Everyone involved with Tree Frog is a thinker and a doer. Our teams are composed projects to fully integrated of consultants, designers, writers and production specialists. We have proven expertise - covering global campaigns - and a diverse range of projects for some of the world’s leading brand names. anything in between - our If you fail to plan, you plan to open and collaborative fail approach to developing We guide our clients through an often confusing “Ideas that work” has communications landscape - helping to identify genuine business opportunities. Proactive communications earned us a loyal client planning with our clients, not taking the short-termist base that today includes approach and quick fix. Working with you to deliver some of the world’s It’s good to have friends biggest brands. We believe that a focused approach delivers the most progressive solutions and best value. We also understand that no single agency can successfully offer the best service in all areas. To ensure that we can always offer a solution, part of our working ethos is to partner with specialists from other areas of the communications mix. Call us now 0845 524 0114 or visit us at www.treefroginternational.com
  • 3. Call Tr and ee frog a t Reputation is everything mee rrange oday ting a Ours and yours. It takes a lot of time and hard work 0845 524 and commitment to build a good reputation, but it can 0114 be lost overnight. Every wrong move made by your organisation is magnified by the media. Newswires, blogs and media broadcasts can report news with lightening speed and the absence of a strategic approach to communications can be potentially devastating for the corporate brand. Words matter Compelling and relevant content is the single most important element in communicating effectively with your key stakeholders. With our specialist knowledge of Investor Relations, Corporate Governance, Corporate Social Responsibility, Media and Human Resources, we can deliver a strategic and creative solution that ensures you differentiate yourself from your peers and competitors. Talk is cheap We could spend all day talking about our process, how we’re different to other agencies and our fantastic client list. All that agency stuff. But we’re not like that, we’re an agency that gets things done. Of course we have processes and ways of doing things, but then so does every agency. What matters is results, ideas and creativity, grounded in understanding. Good things come in small packages You’ve probably never heard of us. It’s OK. We’re not really craving fame. Don’t be fooled by our size, we do big things for big brands. Our client includes household names like Samsung Electronics, Orange, T-Mobile, Environment Agency and SouthWing, to name but a few. It didn’t happen overnight either. We’ve been building our company for years, from humble beginnings to helping build some of the biggest corporate brands in the world. Call us now 0845 524 0114 or visit us at www.treefroginternational.com
  • 4. What We Do we’re NOT ALL TALK we actually GET STUFF DONE A digital strategy is a PLAN to engage and empower Digital strategy that delivers NETWORKS OF PEOPLE, We help our clients proactively manage their connected by SHARED reputation, understand their audiences and how INTERESTS, in satisfying a best to communicate to them, build their brands and MEASURABLE BUSINESS implement them consistently and effectively, through the appropriate channels. OBJECTIVE Corporate websites & microsites We can help with everything from digital strategy, social media strategy, user experience, through to the interface design and development of websites, microsites and mobile apps. Behind all this is our nee commitment to the user. d com to fin p d man any t stra age dig o Intranet planning, design & teg it y!!! al build Call T find ree fr The intranet landscape is changing, and many o can out wh g and organisations are recognising the communications do.. at t and productivity benefits a good intranet can provide. . hey At View, we know from experience that building a truly successful intranet is the result of careful planning and focused delivery. Call us now 0845 524 0114 or visit us at www.treefroginternational.com
  • 5. “In the fields of strategic management, marketing strategy and operational strategy, digital strategy is the process of specifying an organisation’s vision, goals, opportunities Social networking strategy and and initiatives in implementation order to maximise the business benefits Is social media appropriate for your business? We can help you cut through the noise, assess the options, digital investments and understand an ever-changing landscape and build a efforts provide to the relevant social media strategy, backed up with robust implementation, that delivers genuine business organisation” WikipediA website benefit. Mobile applications and websites The modern day consumer wants to make contact with you when they want, where they want and by a means that they want. Having a digital strategy that also includes mobile applications is crucial to the modern day business and its not as simple as just having a website that people can view using a mobile device. obile ies could use m “Car insu rance compan stomers to reg ister allow their cu ccident, road applications to photos of the a pload efine the new claims, u capabilities, d u sing the GPS conditions or exact locati on” “Hotel chain s could use m uses to find a obile applica vailable room tions to allow automatically s within their using the GP location produces” S data a mob ile devices Call us now 0845 524 0114 or visit us at www.treefroginternational.com
  • 6. Tree Frog International t 0845 524 0114 104 Wake Green Road t +44 (0)20 3327 2960 Birmingham f +44 (0)20 3468 6680 B13 9PZ e info@treefroginternational.com United Kingdom w www.treefroginternational.com