- The document discusses strategies for using Facebook effectively for business purposes such as increasing revenue, reducing marketing costs, and improving customer satisfaction. It provides tips for listening to customers, engaging customers, creating quality content, and measuring business metrics on Facebook. - Specific recommendations include posting at certain times of day, using relevant keywords, asking questions to engage customers, and analyzing insights and analytics to improve content. The document also covers using video, search engine optimization strategies, and ways to encourage more people to like a business's Facebook page.