1. 20MUST KNOW
MARKETING TIPS

2. 1 CREATE & IMPLEMENT A
MARKETING PLAN
A written plan is an important element of achieving
your business goals because you are clear on the
direction and limit yourself to spending time and
money in the wrong places.

3. 2 SET SMARTMARKETING GOALS
SMART goals represent these five key elements
S for Specific,
M for Measureable,
A for Achievable,
R for Realistic,
T for Timeframe.

4. 3 PROTECT YOUR
LOGOS
TRADING NAMES &
Make sure you are legally covered by protecting
your Intellectual Property, trading names and
business logos.
You’ve done all the hard work so far, make sure
that you don’t let anyone else take it away!

5. 3 UNDERTAKE
MARKET RESEARCH
4 UNDERTAKEMARKET RESEARCH
Make sure you know your customers, industry,
completion and market to achieve better business
success.

6. 5 KEEP AN OPEN MIND
WITH STRATEGIES
Marketing is all about strategy and process.
You don’t need to be a multi-national corporation
to create clever and well executed marketing
strategies that provide a great return on
investment.
Think outside the square, we can show you how!

7. LEARN HOW TO TARGET
YOUR KEY DEMOGRAPHICS6
Understanding the more specific characteristics of
your target market are vital for success.
Remember the key areas of age group, gender,
status, culture, income level to start and then put it
together with customer needs and trends.

8. EDUCATE
YOUR STAFF7
If everyone is on the same page it adds value
to the organization as a whole, so encouraging
your staff with relevant education in marketing,
sales, products and service offerings are going
to help you gain a competitive edge.

9. BRAINSTORM
WITH YOUR TEAM8
Remember the key rule of brainstorming is
not to rule anything out at the beginning.
List the ideas and evaluate later.

10. CREATE A MISSION, VISION,
9 AND VALUE STATEMENT
A mission is goal focused and task oriented whilst a
vision is your ideal way of seeing the world.
A value statement is the promise that you make to
your customers.
All of these say a lot to consumers about your
business and their decision to purchase from you.

11. 10 REVIEW YOUR
SALES PROCESS
Taking a review of your sales
process with a professional
consultant will help you understand
how well your current procedures
are working and what you can do
to improve them.
Developing a clear sales strategy
is key to your business success.

12. TESTYOUR MARKETING
11
Products change, markets
change, consumer’s demands
change, so keeping on top
of what marketing strategies
are most successful in your
business will keep you
ahead of the game.
Don’t think it works…..
Know it works!

13. 12
LEARN THE
PERSUASIVE
POWER OF
ADVERTISING
Persuasive advertising
that gets attention and
cut through to the target
audience.

14. 13 KEEP ON TOP OF
INDUSTRY TRENDS
Immerse yourself in research, interaction, networking
and participation to lead the way in your industry.
Be a market leader, not a follower.

15. 14 MAKE TECHNOLOGY
YOUR FRIEND
If you don’t understand this new world that we
are all now living in – like it or not –
then you need to find someone who does

16. UNDERSTANDRELEVANT INDUSTRY LAWS15
Keep on top of Fair Trading Laws, Ethical and
anti-discrimination legislation that could impact
your marketing campaigns and relevant
consumer laws in your industry.

17. THINK OUTSIDE
THE SQUARE16
Marketing comes in all shapes and sizes
and is all about return on investment.
As long as you have process and strategy
behind your idea, you can get as creative
as you like!

18. 17 ALLOW YOURSELF
TO DELEGATE
Delegate what you can and therefore allow
yourself the time and resource to manage your
business more effectively.
As the old saying goes, “working on your
business; not in your business” will lead to
higher success.

19. KNOW THE DIFFERENCE BETWEEN
CIRCULATION AND18
READERSHIP
Facts and figures that all seem to
measure media reach and target
audience. But what does it all mean?
Make sure you understand what these
figures represent in the media that you
choose to spend your hard earned
advertising dollar.

20. 19 KNOW YOUR
DON’T FOCUS
COMPETITION
BUT
ON THEM
Your challenge is to find your point of difference
and know the space you are competing in
without it taking you away from your core focus.
Knowledge is power.

21. 20
TARGET YOUR
AND FISH
CUSTOMERS
EFFECTIVELY
WHERE THE FISH ARE!
The trick is to reach your customers
through effective media channels and
target them specifically. Don’t throw out
a big net and try to catch everyone…
you will miss them.
Pull them in hook, line and sinker!

22. PHOTO ATTRIBUTIONS
Girl Writing a Project To-Do |BY VIKTOR HANACEK
picjumbo.com/girl-writing-a-project-to-do
Workspace Desk from Above |BY VIKTOR HANACEK
picjumbo.com/workspace-desk-from-above
www. unsplash.com
unsplash.imgix.net/photo-1424286741633-
e41281a24074?q=75&fm=jpg&s=aed0bcf6bc21c4921d878833b41214b9
www. unsplash.com
unsplash.imgix.net/photo-1422875646231-
2bd603874ea8?q=75&fm=jpg&s=ecfc7f90c1cf244733d08498dbf4f193
Excluded | By Markus Spiske
https://www.flickr.com/photos/markusspiske/15115777092
www. unsplash.com
ununsplash.imgix.net/photo-1423753623104-
718aaace6772?q=75&fm=jpg&s=1ffa61419561b5c796bca3158e7c704c
Golf Hole | By Markus Spiske
www.flickr.com/photos/125167502@N02/14185632217/in/set-
72157644655924118
offers.hubspot.com
http://offers.hubspot.com/free-stock-photos-business
offers.hubspot.com
http://offers.hubspot.com/free-stock-photos-business
offers.hubspot.com
http://offers.hubspot.com/free-stock-photos-business
Control Writing Work Official Form| By Michal Jarmoluk
pixabay.com/en/control-writing-work-official-form-427512
Decorative Pumpkins: Which one? |BY VIKTOR HANACEK
picjumbo.com/two-decorative-pumpkins
Business Man | By Markus Spiske
https://www.flickr.com/photos/125167502@N02/14648242613/in/set-
72157645218200039
www.unsplash.com
www.pexels.com/photo/232
Office Freelancer Computer Business | By William Iven
pixabay.com/en/office-freelancer-computer-business-583839
www.unsplash.com
unsplash.imgix.net/photo-1423592707957-
3b212afa6733?q=75&fm=jpg&s=a3d57be3c4a2260270db50f162d2f0fe
3D Problem Solving | StockMonkeys.com
www.flickr.com/photos/86530412@N02/8231156853/in/photostream
HA0521-021 | By Highways Agency
www.imcreator.com/free/business/ha0521-021
Newsreader, London | BY TOM EVERSLEY
isorepublic.com/newsreader-london
Track Running Lanes | By odpictures
absfreepic.com/free-photos/download/track-running-lanes-
3872x2592_17292.html
www.unsplash.com
unsplash.imgix.net/photo-1415033523948-
6c31d010530d?q=75&fm=jpg&s=559455b1ad675f8dc95a04528044f870

23. CUSTOMER FREE CALL 1800 28 60 68
EMAIL: enquire@themarketingdivision.com.au
www.themarketingdivision.com.au