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“ FA R A N D AWAY
T H E B E S T P R I Z E T H AT L I F E
HAS TO OFFER
IS THE CHANCE
TO WORK HARD
AT W O R K W O R T H D O I N G .”

T H E O D O R E R O O S E V E LT
Located in: Bucuresti/ Brasov


Nationality: Romanian
Date of birth: February 1985

Driver’s licence: type B
PROFESSIONAL EXPERIENCE
    Elan Agency                          Media Image Factory
     V for Vintage                        Student Film Weekend
     V for Verde                          The GeneratiaS Caravan
    MagazinulDeBrazi.ro                   The Guerilla Verde Caravan
                                           Inimi pentru alte inimi
    The REPER21 Association
                                           Spitalul de Urgenta
     Societal
                                           Tales from the Golden Age
     The “Non-Profit, dar Pro-
       Dezvoltarea Durabila!” video       StopCO2.ro
       campaign
     Tuesday’s debates
     Chic & Ethic Manifesto
V FOR VINTAGE
        PR & EVENTS MANAGER
        Main responsibilities
              creative concept
              press visibility
              organizing
              coordinating
        Achievements
              reaching a record-number of tickets sold: over
               3.500 during the 9th edition, 1.000 more than
               other V for Vintage editions or any other similar
               fairs
              initiating a portfolio competition aimed at young
               designers
              growing the fair’s Facebook page from 6.000 to
               more than 10.000 likes

Elan Agency                            V for Vintage is the biggest, most important vintage and design
www.vforvintage.ro                     fair in Romania. With 2 editions per year (in spring and fall), it
www.facebook.com/vforvintagefair       brings together over 100 brands from the Romanian vintage,
                                       designer (clothes, jewelry & accessories), food & treats and art &
January - May 2012
                                       deco areas. A photo gallery from the 9th edition is available here.
May - September 2012
V FOR VERDE
       PR & EVENTS MANAGER
       Main responsibilities
             creative concept
             press visibility
             organizing
             coordinating
       Achievements
             consolidating V for Verde on the Romanian fairs
              market
             exceeding the number of expected tickets sold
              by over 100%
             creating the first fun and artistic Romanian
              green fair


Elan Agency                           V for Verde is a urban-green online platform designed to promote
www.vforverde.ro                      a healthy lifestyle. In fall 2012, the team organized the first edition
www.facebook.com/VforVerde            of the fair for open-minded people, bringing together over 30
                                      brands from the bio, organic, health and design areas.
May – September 2012
MAGAZINUL DE BRAZI
       PR CONSULTANT
       Main responsibilities
             media visibility
             partnership coordination
             press monitoring
             coordinating the “Imparte Bucurie” campaign
       Achievements
             reaching     an    appropriate     tone     in
              communicating with the public
             orienting activity to CSR-inspired initiatives
              such as “Imparte Bucurie”, a campaign
              designed to encourage tree donations for
              orphanages, retirement and foster homes


Magazinul de Brazi                   MagazinulDeBrazi.ro is an online platform designed for
www.magazinuldebrazi.ro              promoting and selling natural Christmas trees. Cut or in pots
www.facebook.com/Magazinul           ready to be replanted, the trees are available in a variety of colors
                                     and sizes, bringing premium quality to those who want to enjoy a
DeBrazi
                                     perfect Christmas.
November – December 2011
SOCIETAL
       PROJECT ASSISTANT
       Main responsibilities
             management & administration
             event organizing
             networking
       Achievements
             balancing an administrative agenda
              with self-assumed PR responsibilities
             organizing focus groups in 8 major
              Romanian cities and keeping contact
              with all authorities involved




The REPER21 Association             Societal strives to connect NGOs and civil society members
www.reper21.ro                      concerned about issues such as climate change and increasing
www.facebook.com/pages/REPER2       pollution. For this, they have created an online debate platform
                                    where dialogue, ideas exchange and experience become
1/188557781191940
                                    educational tools for all involved.
March – November 2011
THE “NON-PROFIT, DAR PRO-DEZVOLTAREA
       DURABILA!” VIDEO CAMPAIGN
       ASSISTANT COORDINATOR
       Main responsibilities
          planning & administering
          media visibility
          press monitoring
       Achievements
          promoting the campaign in all relevant online
           channels and securing a strong number of media
           partners
          collaborating tightly with the interviewed
           organisations in order to ensure coherence and
           consistency to the campaign



The REPER21 Association               The “Non-profit, dar pro-dezvoltarea durabila” video campaign
www.societal.ro                       was designed as a series of interviews with leading NGO and civil
www.facebook.com/Societal.ro          society representatives. During the over 40 episodes, we are
                                      taken on a short tour of their activity and vision on issues such as
June - September 2011
                                      sustainable development and climate change.
TUESDAY’S DEBATES
       COORDINATOR
       Main responsibilities
          planning & administering
          media visibility
          press monitoring
          networking
       Achievements
          progressively increasing the number of
           attendants
          seizeing the opportunity to create new
           contacts




The REPER21 Association               Tuesday’s debates are a series of meetings initiated and hosted
www.societal.ro                       by the REPER21 Association in order to encourage the exchange
www.facebook.com/Societal.ro          of ideas within Romanian civil society. Every week, a chosen
                                      theme is moderated by a NGO representative, in a friendly and
March - August 2011
                                      open dialogue with citizens and press.
CHIC & ETHIC MANIFESTO
       PROJECT ASSISTANT
       Main responsibilities
          event organizing
          coordinating the volunteer team
          media visibility
          press monitoring
       Achievements
          attracting a large number of visitors to the event
          training, coordinating and encouraging the
           models in the show – many of which were
           unexperienced and shy
          balancing the demands of all 7 teams



The REPER21 Association               The Chic & Ethic Manifesto is the event which marked the closing
www.chic-and-ethic.com                of the international Chic & Ethic project. Designer teams from 7
www.facebook.com/pages/Chic-          European countries came to Bucharest for the Manifesto, showing
                                      to the public their fashionable but also responsible collections.
Ethic/107640202595786
                                      The video from the Manifesto can be seen here, photo gallery
April – June 2011                     available here.
STUDENT FILM WEEKEND
       PROJECT ASSISTANT
       Main responsibilities
          organizing
          coordinating the volunteer team
       Achievements
          attracting a large number of viewers to the
           screenings, of all ages and classes
          creating a civilized, well-organized environment
           for people to enjoy a night out
          solving various problems on the spot
          maintaining a good relation with the club and
           garden owners surrounding the event location



Media Image Factory                  Student Film Weekend are a series of film projections designed
www.studentfilmweekend.ro            for students which took place in Costinesti during a period of 6
www.facebook.com/StudentFilmW        weekends in 2010. Entrance was free and the viewings program
                                     included blockbusters such as Avatar, Sherlock Holmes and
eekend
                                     Inglorious Basterds.
July – September 2010
THE GENERATIA S CARAVAN
       COLLABORATOR
       Main responsibilities
          organizing
          supervising
       Achievements
          solving various problems on the spot
          offering support to the overstressed organising
           team




Media Image Factory                   GeneratiaS is the first educational health-related movie caravan
www.generatias.ro                     and is part of the pilot-project Better Education Through
www.facebook.com/pages/Generat        Innovation. Aimed at a public of 4.000 students and their
                                      teachers, the caravan travels twice a year in major Romanian
iaS/111512612224877
                                      cities.
May 2010
THE GUERILLA VERDE CARAVAN

        PR OFFICER
        Main responsibilities
           organizing
           partnership coordination
           media visibility
        Achievements
           solving various problems on the spot
           ensuring a large number of students and teachers
            attend the screenings
           selecting and keeping contact with a local NGO
            representative to moderate the debates which
            preceded the viewings
           contacting and negociating with potential
            sponsors for the event
Media Image Factory                    Guerilla Verde, the eco-themed movie caravan, is part of a bigger
www.guerillaverde.ro                   pilot-project called Better Education Through Innovation, which
www.facebook.com/guerilla.verde        aims at educating tomorrow’s generation with the aid of movies
                                       as an alternative learning method. The caravan travels twice a
March - May 2009
                                       year in major Romanian cities.
July - November 2009
January - March 2010
INIMI PENTRU ALTE INIMI
       PR OFFICER
       Main Responsibilities
          project coordination
          partnership coordination
          media visibility
       Achievements
          releasing a well-designed, coherent, well
           packaged high-quality product
          promoting the album in all relevant online
           channels and securing a strong number of
           media partners




Media Image Factory                   Inimi pentru alte inimi is a musical collaboration album initiated
www.inimipentrualteinimi.ro           by Dan Helciug (Spitalul de Urgenta) in order to help the Heart of
www.facebook.com/inimi.inimi          Children Association with their fundraising activities. The album
                                      featured duets with various artists, including Paula Seling, Nicu
January – March 2010
                                      Alifantis, Andra, Byron, LU Cozma and many more…
Client: Dan Helciug
SPITALUL DE URGENTA
        PR OFFICER
        Main responsibilities
           event organizing
           partnership coordination
           media visibility
        Achievements
           promoting the album and launch event in all
            relevant online channels and securing a strong
            number of media partners
           promoting the album and launch event in all
            relevant media channels, including TV, print and
            radio
           attracting a large number of people to the launch
            event

Media Image Factory                    Spitalul de Urgenta is a Romanian pop band integrating elements
www.facebook.com/spitalul.deurge       of traditional Romanian music into a sometimes hard-edged rock
nta                                    sound. Dan Helciug's lyrics often feature a bitter wit that does not
                                       lend itself to easy translation, especially because of his tendency
October - December 2009
                                       to paraphrase pieces of well known traditional songs.
Client: the Spitalul de Urgenta band
TALES FROM THE GOLDEN AGE
       PR OFFICER
       Main responsibilities
          partnership coordination
          media visibility
          press monitoring
       Achievements
          promoting the movie through collaborations with
           local media and town halls in all major Romanian
           cities
          reaching a visibility value estimated at cca.
           500.000 Euros, despite the severely limited budget




Media Image Factory                   Tales from the Golden Age adapts for screen the most popular
www.amintiridinepocadeaur.ro          urban myths of the communist period. It combines several true
www.facebook.com/amintiri.dinep       stories to portray an era during which food was more important
                                      than money, freedom more important than love and survival
ocadeaur.1
                                      more important than principles.
June - September 2009
Client: Mobra Films
STOP CO2
       PROJECT COORDINATOR
       Main responsibilities
          activities management
          coordinating the volunteer team
          partnership coordination
          media visibility
       Achievements
          promoting the website and carbon footprint
           calculator in all relevant online channels and
           securing a strong number of media and NGO
           partners
          creating a strong and loyal volunteer
           nucleus


StopCO2.ro                             StopCO2 is a project dedicated to offering information to all those
www.stopco2.ro                         interested in protecting the environment. StopCO2.ro offers the
www.facebook.com/stopco.doi            first carbon footprint calculator in Romania, designed based on
                                       data collected from national suppliers.
March – December 2009
 The Hospice “Casa Sperantei”
  Bucuresti Foundation
  November 2009 – January 2010

 The CharityGift Association
  January 2009 – September 2010

 The World Vision Romania
  Organization
  April – May 2008
  May 2007
2004 - 2008
   The Journalism and Science of
   Communications College, Univ. of
   Bucharest
   Specialization: Public Relations and
   Advertising
2007 - 2008
   Univ. du Bourgogne, Dijon, France
   Erasmus scholarship
1998 - 2004
   Member of the “Demostene” Iasi
   debates club (Karl-Popper)
SKILLS

SOCIAL            ORGANIZING      IT
 communicative    responsible    Microsoft Office
                                    Word
                                    Excel
 team spirit      prioritized
                                    Power Point
                                    Outlook
 creative         efficient


 concise
Facebook
    www.facebook.com/martha.botezatu
Google+
    https://plus.google.com/u/0/11128923
    1024711353295/posts
Twitter
    https://twitter.com/#!/FataMosului
LastFM www.last.fm/user/marthuleanu
YouTube
    www.youtube.com/user/marthuleanu?
    feature=mhee
LinkedIn
    www.linkedin.com/profile/view?id=75
    093574&trk=tab_pro
Blog www.fatamosului.wordpress.com
Elan Agency - Laura Calin, General
   Director
Magazinul de Brazi - Stefan Voicu,
  General Director
The REPER 21 Association - Bogdan
   Gioara, President
Media Image Factory - Nicoleta Talpes,
  General Director
StopCO2.ro - Alexandru Popescu,
   Project initiator

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Martha Botezatu career facts

  • 1. “ FA R A N D AWAY T H E B E S T P R I Z E T H AT L I F E HAS TO OFFER IS THE CHANCE TO WORK HARD AT W O R K W O R T H D O I N G .” T H E O D O R E R O O S E V E LT
  • 2. Located in: Bucuresti/ Brasov Nationality: Romanian Date of birth: February 1985 Driver’s licence: type B
  • 3. PROFESSIONAL EXPERIENCE  Elan Agency  Media Image Factory  V for Vintage  Student Film Weekend  V for Verde  The GeneratiaS Caravan  MagazinulDeBrazi.ro  The Guerilla Verde Caravan  Inimi pentru alte inimi  The REPER21 Association  Spitalul de Urgenta  Societal  Tales from the Golden Age  The “Non-Profit, dar Pro- Dezvoltarea Durabila!” video  StopCO2.ro campaign  Tuesday’s debates  Chic & Ethic Manifesto
  • 4. V FOR VINTAGE PR & EVENTS MANAGER Main responsibilities  creative concept  press visibility  organizing  coordinating Achievements  reaching a record-number of tickets sold: over 3.500 during the 9th edition, 1.000 more than other V for Vintage editions or any other similar fairs  initiating a portfolio competition aimed at young designers  growing the fair’s Facebook page from 6.000 to more than 10.000 likes Elan Agency V for Vintage is the biggest, most important vintage and design www.vforvintage.ro fair in Romania. With 2 editions per year (in spring and fall), it www.facebook.com/vforvintagefair brings together over 100 brands from the Romanian vintage, designer (clothes, jewelry & accessories), food & treats and art & January - May 2012 deco areas. A photo gallery from the 9th edition is available here. May - September 2012
  • 5. V FOR VERDE PR & EVENTS MANAGER Main responsibilities  creative concept  press visibility  organizing  coordinating Achievements  consolidating V for Verde on the Romanian fairs market  exceeding the number of expected tickets sold by over 100%  creating the first fun and artistic Romanian green fair Elan Agency V for Verde is a urban-green online platform designed to promote www.vforverde.ro a healthy lifestyle. In fall 2012, the team organized the first edition www.facebook.com/VforVerde of the fair for open-minded people, bringing together over 30 brands from the bio, organic, health and design areas. May – September 2012
  • 6. MAGAZINUL DE BRAZI PR CONSULTANT Main responsibilities  media visibility  partnership coordination  press monitoring  coordinating the “Imparte Bucurie” campaign Achievements  reaching an appropriate tone in communicating with the public  orienting activity to CSR-inspired initiatives such as “Imparte Bucurie”, a campaign designed to encourage tree donations for orphanages, retirement and foster homes Magazinul de Brazi MagazinulDeBrazi.ro is an online platform designed for www.magazinuldebrazi.ro promoting and selling natural Christmas trees. Cut or in pots www.facebook.com/Magazinul ready to be replanted, the trees are available in a variety of colors and sizes, bringing premium quality to those who want to enjoy a DeBrazi perfect Christmas. November – December 2011
  • 7. SOCIETAL PROJECT ASSISTANT Main responsibilities  management & administration  event organizing  networking Achievements  balancing an administrative agenda with self-assumed PR responsibilities  organizing focus groups in 8 major Romanian cities and keeping contact with all authorities involved The REPER21 Association Societal strives to connect NGOs and civil society members www.reper21.ro concerned about issues such as climate change and increasing www.facebook.com/pages/REPER2 pollution. For this, they have created an online debate platform where dialogue, ideas exchange and experience become 1/188557781191940 educational tools for all involved. March – November 2011
  • 8. THE “NON-PROFIT, DAR PRO-DEZVOLTAREA DURABILA!” VIDEO CAMPAIGN ASSISTANT COORDINATOR Main responsibilities  planning & administering  media visibility  press monitoring Achievements  promoting the campaign in all relevant online channels and securing a strong number of media partners  collaborating tightly with the interviewed organisations in order to ensure coherence and consistency to the campaign The REPER21 Association The “Non-profit, dar pro-dezvoltarea durabila” video campaign www.societal.ro was designed as a series of interviews with leading NGO and civil www.facebook.com/Societal.ro society representatives. During the over 40 episodes, we are taken on a short tour of their activity and vision on issues such as June - September 2011 sustainable development and climate change.
  • 9. TUESDAY’S DEBATES COORDINATOR Main responsibilities  planning & administering  media visibility  press monitoring  networking Achievements  progressively increasing the number of attendants  seizeing the opportunity to create new contacts The REPER21 Association Tuesday’s debates are a series of meetings initiated and hosted www.societal.ro by the REPER21 Association in order to encourage the exchange www.facebook.com/Societal.ro of ideas within Romanian civil society. Every week, a chosen theme is moderated by a NGO representative, in a friendly and March - August 2011 open dialogue with citizens and press.
  • 10. CHIC & ETHIC MANIFESTO PROJECT ASSISTANT Main responsibilities  event organizing  coordinating the volunteer team  media visibility  press monitoring Achievements  attracting a large number of visitors to the event  training, coordinating and encouraging the models in the show – many of which were unexperienced and shy  balancing the demands of all 7 teams The REPER21 Association The Chic & Ethic Manifesto is the event which marked the closing www.chic-and-ethic.com of the international Chic & Ethic project. Designer teams from 7 www.facebook.com/pages/Chic- European countries came to Bucharest for the Manifesto, showing to the public their fashionable but also responsible collections. Ethic/107640202595786 The video from the Manifesto can be seen here, photo gallery April – June 2011 available here.
  • 11. STUDENT FILM WEEKEND PROJECT ASSISTANT Main responsibilities  organizing  coordinating the volunteer team Achievements  attracting a large number of viewers to the screenings, of all ages and classes  creating a civilized, well-organized environment for people to enjoy a night out  solving various problems on the spot  maintaining a good relation with the club and garden owners surrounding the event location Media Image Factory Student Film Weekend are a series of film projections designed www.studentfilmweekend.ro for students which took place in Costinesti during a period of 6 www.facebook.com/StudentFilmW weekends in 2010. Entrance was free and the viewings program included blockbusters such as Avatar, Sherlock Holmes and eekend Inglorious Basterds. July – September 2010
  • 12. THE GENERATIA S CARAVAN COLLABORATOR Main responsibilities  organizing  supervising Achievements  solving various problems on the spot  offering support to the overstressed organising team Media Image Factory GeneratiaS is the first educational health-related movie caravan www.generatias.ro and is part of the pilot-project Better Education Through www.facebook.com/pages/Generat Innovation. Aimed at a public of 4.000 students and their teachers, the caravan travels twice a year in major Romanian iaS/111512612224877 cities. May 2010
  • 13. THE GUERILLA VERDE CARAVAN PR OFFICER Main responsibilities  organizing  partnership coordination  media visibility Achievements  solving various problems on the spot  ensuring a large number of students and teachers attend the screenings  selecting and keeping contact with a local NGO representative to moderate the debates which preceded the viewings  contacting and negociating with potential sponsors for the event Media Image Factory Guerilla Verde, the eco-themed movie caravan, is part of a bigger www.guerillaverde.ro pilot-project called Better Education Through Innovation, which www.facebook.com/guerilla.verde aims at educating tomorrow’s generation with the aid of movies as an alternative learning method. The caravan travels twice a March - May 2009 year in major Romanian cities. July - November 2009 January - March 2010
  • 14. INIMI PENTRU ALTE INIMI PR OFFICER Main Responsibilities  project coordination  partnership coordination  media visibility Achievements  releasing a well-designed, coherent, well packaged high-quality product  promoting the album in all relevant online channels and securing a strong number of media partners Media Image Factory Inimi pentru alte inimi is a musical collaboration album initiated www.inimipentrualteinimi.ro by Dan Helciug (Spitalul de Urgenta) in order to help the Heart of www.facebook.com/inimi.inimi Children Association with their fundraising activities. The album featured duets with various artists, including Paula Seling, Nicu January – March 2010 Alifantis, Andra, Byron, LU Cozma and many more… Client: Dan Helciug
  • 15. SPITALUL DE URGENTA PR OFFICER Main responsibilities  event organizing  partnership coordination  media visibility Achievements  promoting the album and launch event in all relevant online channels and securing a strong number of media partners  promoting the album and launch event in all relevant media channels, including TV, print and radio  attracting a large number of people to the launch event Media Image Factory Spitalul de Urgenta is a Romanian pop band integrating elements www.facebook.com/spitalul.deurge of traditional Romanian music into a sometimes hard-edged rock nta sound. Dan Helciug's lyrics often feature a bitter wit that does not lend itself to easy translation, especially because of his tendency October - December 2009 to paraphrase pieces of well known traditional songs. Client: the Spitalul de Urgenta band
  • 16. TALES FROM THE GOLDEN AGE PR OFFICER Main responsibilities  partnership coordination  media visibility  press monitoring Achievements  promoting the movie through collaborations with local media and town halls in all major Romanian cities  reaching a visibility value estimated at cca. 500.000 Euros, despite the severely limited budget Media Image Factory Tales from the Golden Age adapts for screen the most popular www.amintiridinepocadeaur.ro urban myths of the communist period. It combines several true www.facebook.com/amintiri.dinep stories to portray an era during which food was more important than money, freedom more important than love and survival ocadeaur.1 more important than principles. June - September 2009 Client: Mobra Films
  • 17. STOP CO2 PROJECT COORDINATOR Main responsibilities  activities management  coordinating the volunteer team  partnership coordination  media visibility Achievements  promoting the website and carbon footprint calculator in all relevant online channels and securing a strong number of media and NGO partners  creating a strong and loyal volunteer nucleus StopCO2.ro StopCO2 is a project dedicated to offering information to all those www.stopco2.ro interested in protecting the environment. StopCO2.ro offers the www.facebook.com/stopco.doi first carbon footprint calculator in Romania, designed based on data collected from national suppliers. March – December 2009
  • 18.  The Hospice “Casa Sperantei” Bucuresti Foundation November 2009 – January 2010  The CharityGift Association January 2009 – September 2010  The World Vision Romania Organization April – May 2008 May 2007
  • 19. 2004 - 2008 The Journalism and Science of Communications College, Univ. of Bucharest Specialization: Public Relations and Advertising 2007 - 2008 Univ. du Bourgogne, Dijon, France Erasmus scholarship 1998 - 2004 Member of the “Demostene” Iasi debates club (Karl-Popper)
  • 20. SKILLS SOCIAL ORGANIZING IT  communicative  responsible  Microsoft Office  Word  Excel  team spirit  prioritized  Power Point  Outlook  creative  efficient  concise
  • 21. Facebook www.facebook.com/martha.botezatu Google+ https://plus.google.com/u/0/11128923 1024711353295/posts Twitter https://twitter.com/#!/FataMosului LastFM www.last.fm/user/marthuleanu YouTube www.youtube.com/user/marthuleanu? feature=mhee LinkedIn www.linkedin.com/profile/view?id=75 093574&trk=tab_pro Blog www.fatamosului.wordpress.com
  • 22. Elan Agency - Laura Calin, General Director Magazinul de Brazi - Stefan Voicu, General Director The REPER 21 Association - Bogdan Gioara, President Media Image Factory - Nicoleta Talpes, General Director StopCO2.ro - Alexandru Popescu, Project initiator