6. What is a difference
in terms of Google?
http://bits.blogs.nytimes.com/2009/05/27/google-expect-18-android-phones-by-years-end/
7. The bigger strings option
or the no-censorship
They include a range of Google applications that the carrier and handset maker agree not to remove from the phone. The carrier and handset maker
also agree not to censor access to the Android market.Of the phones coming out this year, five or six belong to this category
8. The small strings option
Manufacturers sign a distribution agreement to include Google applications on the phone.Of the 18 to 20 phones coming out this year
9. The obligation-free option
The manufacturers cannot preload popular Google applications, like Gmail or Google calendar
http://www.zii.com/Developer/SDKProducts.aspx
10. How to compete
with each other?
http://bits.blogs.nytimes.com/2009/05/27/google-expect-18-android-phones-by-years-end/
11. Google Standard Phone Android Powered Phone Android Based Devices
3 kinds of Android Platform
12. Standard Resolution
(HVGA, WVGA)
Standard Form Factor
(Touch, Slide Qwerty)
Standard API maintained by Google
Limited UI Customization
Differentiate with Design & Price
Mass & Global Market for 3rd Party
Google Standard Phone
13. Acer Liquid LG GW620 HTC Dream
More compelling Design
http://www.wired.com/gadgetlab/2009/10/android/
15. Limited variant of Form Factor
Customized Home Screen
Own Brand UI & Software
Own Brand Services
Own Brand Platform with new API
would not be Niche Markets
Android powered phone
http://www.googleandblog.com/faq-about-google-android/
16. General Mobile DSTL1 Compulab Exeda HighScreen PP5420
Limited variant of form factor
http://www.androidauthority.com/index.php/2009/01/27/general-mobile-showing-dual-sim-dstl1-android-phone-at-mobile-world-congress/
http://www.compulab.co.il/exeda/html/exeda-datasheet.htm
19. Not just a Custom UI
Not just a Custom Home Screen
Not just a Custom UI & Software
Not just a embedded software
Moto’s own Brand Services
Working with own Server
Own Brand Services
MOTOBLUR
http://www.googleandblog.com/faq-about-google-android/
20. Customized Software in MOTOBLUR
http://www.engadget.com/photos/motorola-cliq-ui-gallery/2365913/
21. Social Home Screen Address Sync with SNS Apps with SNS
Push Mailbox Free FInd MyPhone Synced Calendar
Integrated Services with SNS
23. LG GW880 Lenovo O1 Dell Mini 3i
OPhones for China Mobile’s
498M Customers
http://www.idg.co.kr/newscenter/common/newCommonView.do?newsId=58507
24. Various types of Device
Normally not including Google services
Own Brand Platform
Niche Markets or Not?
Competition across the market segment
Android based devices
http://www.googleandblog.com/faq-about-google-android/
25. Hardware Platform HDTV Output Media Rich AP
ZiiLab’s Egg platform
http://www.idg.co.kr/newscenter/common/newCommonView.do?newsId=58507
26. Accelerated video, graphic and imagine
Full integration with SurfaceFlinger
OpenGL ES 3D graphics
1080p HD video output
High Quality Audio
Enhanced User Interfaces
Image Processing
Accelerated web browsing
Zii Egg with Android
http://www.googleandblog.com/faq-about-google-android/
36. Compelling ROI for 3rd party
Single Marketplace for Cross OEM, Carrier
Single dev tool for Cross devices
Single developer groups for Cross devices
Single Framework for Cross devices