After spending days and weeks in behavioural analysis and a thorough, detailed study of the demography, Marsha Kent began to work in India. The Indian consumer was driven by the value-for-money principle. He wanted products that were good, but he also wanted them to be smartly priced. This Marsha understood only too well. And she gave the Indian consumer what he wanted- products that added value to an elegant lifestyle.

1. Marsha Kent - MANY WAYS AN EXPERT
Marsha Kent is a marketing professional. She is the Jack, or shall we call her the Jill of all trades.
A marketer, a product connoisseur, an infomercial producer, she is all of these and more….
Marsha has always been a pro at generating funds for her projects. Be it for the slew of
infomercials that she has been promoting, or for the sole purpose of brand distribution- she has
always been adept at building up a reservoir of funds, which is then channelized into various
processes of the company- marketing, selling, transacting and co-ordinating. Marsha Kent is an
expert in creating the right kind of TV commercials for her products, or ‘infomercials’, as they
are called. “The consumer at the other end of the tube should be so convinced about the
product that he sees on television that he simply has to buy it”, says Marsha Kent. So all her
products have to be of exceptionally good quality, of real standards,if they have to be marketed
by her. She picks and chooses her products with great care. And that is why, it goes without
saying that all of her products have met with brilliant success in the markets, be it in the harshly
competitive market place of America, or the demanding avenues of Indian corridors.
Product positioning is also a creative skill that Marsha Kent has in plenty. She has sold products
from every genre imaginable- Cosmetics, Personal Care, Fitness and Houseware, you name it ,
and Marsha would have lent them some of her wisdom. Especially in the Fitness segment, all
her products were runaway hits; the Ab Coach, the Abflex Fitness System, the Bun & Thigh
Sculptor and Micro Buddy, all of which were launched under her watchful care. The market was
starved of products that really worked, and customers were lining up for more and more. Her
skill in reading the markets was so profound that all her products started grossing millions of
dollars in sales within weeks of their launch. This was the case for her products in USA. Even in
India, the story was no different.
After spending days and weeks in behavioural analysis and a thorough, detailed study of the
demography, Marsha Kent began to work in India. The Indian consumer was driven by the
value-for-money principle. He wanted products that were good, but he also wanted them to be
smartly priced. This Marsha understood only too well. And she gave the Indian consumer what
he wanted- products that added value to an elegant lifestyle.
Yes, Marsha Kent is an expert, in more ways than one……

2. Resource box:
Marsha Kent a marketer, a product connoisseur, an infomercial producer and a creative genius.
She believes in sharing the knowledge and is very prompt in responding to questions about
DRTV Industry asked to her during her sessions on through various forums. You can contact
Marsha Kent for your queries related to direct marketing. Visit to her official site
www.marshakent.com will enable you with more info on her.