2. Who I Am
Marna Friedman
Business Strategist
Mpressive Solutions
http://mpressivesolutions.com
LinkedIn:
http://www.linkedin.com/in/marnafriedman
Twitter:
@marnafriedman
Author of EVENTually Perfect
3. WordPress is used
by 15.7% of all
the websites,
that is a content
management
system market
share of 54.1%
5. Engagement before, during & after
• Start with the website
• Use the necessary tools
• Consider your audience
• Share information
Remember that social media is about
engagement, not a megaphone.
6. Consider your
audience
• Event site
launched
• Squeeze page vs.
landing page
• No event location
• No speakers or
sessions
7. Theme Selection
• Is design an issue?
• What functionality do you need?
• Use custom menus to release
information in an organized,
timely manner
• Integrate social media for
engagement
12. Plugin Selection
Determine basic functionality needs
• Calendar
• Registration
• Maps
• Information gathering
• Links to social media
13. EventBrite
• Create registration widget
• Create registration page
• Create countdown widget
• Offers links to social media
• Create discount codes
• Email blasts
• Name badges
• Check-in list
14. Maps
Comprehensive Google Maps
• Offers map to event location
• Offers direction option
• Auto generates unique ID for
each map
• Widget enabled
15. Information Gathering
Gravity Forms
• Minimal investment $39
• Unlimited forms
• WordPress integration
• Data export
• Unlimited forms for speaker &
sponsor submission, and more
16. Social Media Engagement
• Links to social media
• Twitter feed
• Facebook feed
• Scheduled posts etc.
• QR Codes
Ping.fm
Hootsuite
17. Post event strategy
• Build email list
http://mailchimp.com/
• Gather presentations
http://www.slideshare.net/
• Save “tweets”
• Use Facebook page
• Convert website to blog
18. Much like an invitation,
your website
is a first impression
of your event
- make it memorable!
19. Slides and plugin recap
can be viewed at
http://nwatlwp.com/creating-an-
event-website-with-wordpress/