1. The Dynamo Mug
Lifestyle in your hands.
Johnathon Grasso, Brody Oxenham and Marlon Jost

2. Surveys

3. We conducted
surveys, to find out
what our
customers really
wanted.
Here are the results.

4. What is your sex?

5. Do you ever burn your hands while
holding your coffee mug?

6. How many cups/mugs are in your
current set?

7. How old are you?

8. How often do you use your cups/mugs?

9. What do you consume from your cups/
mugs most?

10. Do you enjoy holding a warm beverage
in the colder months of the year?

11. Where would you expect to buy mugs/
cups from?

12. What type of mug/cup do you use?

13. How much are you willing to pay for a
set of mugs?

14. Diagram of product

15. Specially
designed
ceramic glass,
contains
warmth, in the
mug.
Round
exterior,
makes for
excellent
fit in your
grasp.
Lifestyle in your hands.

16. Summary of Dynamo Mug

17. • Our product ‘The Dynamo’ mug, is a
transparent, glass mug which keeps your
drink warm while refraining from burning
your hands.
• ‘The Dynamo Mug’ is aimed at all
enthusiasts of coffee, tea and other hot
beverages.
• It will be mainly distributed through
department stores such as Myer and David
Jones.

18. Market Research

19. • Our market research showed
that consumers are willing
to pay approximately $120
dollars for a set of six ‘top
of the line’ mugs.
• In future we plan to use
further research strategies
such as analysis of sales
statistics, customer
feedback.

20. Dynamo Mug Profile

21. • ‘The Dynamo Mug’ is part of
a new and exciting product
range designed in
partnership by Australian
and German designers.
• This is not just a mug, it is a
must-have lifestyle decision.

22. Where will it be distributed?

23. In Australia -

24. In Germany -

25. In the United Kingdom -

26. Why are we distributing it here?
• The Dynamo Mug is being distributed
throughout these high-profile stores,
because they are the retail outlets where
the intended target market (people aged
28-50) would regularly browse.
• It is also being distributed via the Internet
because of the increase in online
shopping as this is easier and more
convenient for customers.

27. Strengths of the Dynamo Mug

28. • The number one strength of the product
are its physical features, it keeps your
beverage at a warm temperature, so you
will never have to consume a cold coffee or
tea ever again.
• The next most significant strength of the
‘Dynamo Mug’ is that it is constructed of
only the best quality materials.

29. • Another strength of the ‘Dynamo
Mug’ is that the target market is quite
a wide range of people, therefore this
product will appeal to a greater
number of people.
• The final strength of the ‘Dynamo
Mug’ is that it is not only sold in both
department stores and online. By
distributing the product online you
open the door to customers in other
countries, and are not restricted to
Australia.

30. Opportunities for the Dynamo Mug

31. • There are so many possible opportunities
to expand the ‘Dynamo Mug’ brand name
and its image.
• The first and foremost is the opportunity to
spread into further kitchenware products,
such as plates, bowls and even cutlery each
with their own unique function.
• Another opportunity for the ‘Dynamo Mug’
can be to design a simple, free application
for all smartphones.

32. Price

33. • Pricing can be quite difficult as it must
reflect the supply and demand relationship,
meaning if a business markets their
product at a price that it is too high, they
could drive away many customers as they
simply cannot afford it.
• The ‘Dynamo Mug’ is aimed at the middle
to upper class households and will priced at
$120 for six mugs in store, and will be
slightly cheaper online selling for $100 and
additional free shipping in Australia, United
Kingdom and Germany.

34. Placement

35. • Placement is vital to the success of a
product, as potential customers will come
to conclusions about the quality of the
product when they see where it is for sale.
• By distributing the ‘Dynamo Mug’ in middle
to upper class department stores such as
David Jones, Alsterhaus (Germany), Harrods
(London) it sends a strong message that it
is a high quality product.

36. Product

37. The ‘Dynamo Mug’ is a transparent cup that keeps the
heat of your drink in, while not burning your hands and is
a gorgeous lifestyle product for all stylish households.

38. Promotion

39. • Promotion is the vital link between the
manufacturer and the potential consumers,
if the promotion is not thought out, it will
result in a large loss of profit.
• Online advertisements, such as displayed
on the side of Facebook, are an effective
advertising. As the product gains popularity
and the business expands we will move on
to forms of marketing such as television
commercials and mobile phone
Applications.

40. Your advantages from investing in our
business
✤ Fast growing
✤ Extandable (other kitchen products)
✤ Well-organised business, so you don’t have to fear anything
✤ Functional and good quality product -> good image in public

41. Thank you for watching
‘The Dynamo Mug, Lifestyle in your hands’
Johnathon Grasso, Brody Oxenham and Marlon Jost