1. Tonya Oaks Smith
#psuweb13 http://www.flickr.com/photos/
50847131@N05/4693243571/
These Are Not
The Droids
You’re Looking For
Making Social Media More Human
Friday, June 7, 13
2. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What is a human?
#psuweb13 http://www.youtube.com/watch?v=YWNPeNEvMN4
Friday, June 7, 13
3. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What do
others
think?
http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13
Friday, June 7, 13
4. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What is a human?
http://www.flickr.com/photos/96601789@N00/2394663481#psuweb13
Friday, June 7, 13
5. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What do we think?
http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13
Friday, June 7, 13
8. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
Friday, June 7, 13
9. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
Friday, June 7, 13
10. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
Friday, June 7, 13
11. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
• Set goals with a communication plan
focused on both strategies and tactics
Friday, June 7, 13
12. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What will we learn?
#psuweb13
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
• Set goals with a communication plan
focused on both strategies and tactics
•Determine the best ways to drive
engagement with real humans
Friday, June 7, 13
18. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Interpersonal communication
http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#psuweb13
Friday, June 7, 13
19. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Mass communication
http://www.flickr.com/photos/40893278@N06/6041890351/#psuweb13
Friday, June 7, 13
20. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Social media?
http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748#psuweb13
Friday, June 7, 13
38. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Strategy... Or the ultimate
chance to be human
#psuweb13 http://www.flickr.com/photos/bearseye/7929020134/
Friday, June 7, 13
40. There’s Life Beyond
the Four-Year University
Shari Erwin,Aaron Rester, and Tonya Oaks Smith
I suggest a new strategy,
R2: Let the Wookie win.
- C-3PO
#psuweb13
Friday, June 7, 13
41. There’s Life Beyond
the Four-Year University
Shari Erwin,Aaron Rester, and Tonya Oaks Smith
Our greatness lies not
so much in being able
to remake the world
as being able to remake
ourselves.
- Mahatma Ghandi
#psuweb13
Friday, June 7, 13
42. My ally is the Force, and a
powerful ally it is. Life creates
it, makes it grow. Its energy
surrounds us, binds us.
Luminous beings are we, not
this crude matter. You must
feel the Force flow around you.
-Yoda
#psuweb13
Friday, June 7, 13
43. Shari Erwin,Aaron Rester, and Tonya Oaks Smith
What composes our plan?
#psuweb13 http://www.flickr.com/photos/jim-in-times-square/68664091/
Friday, June 7, 13