1. Marley Long UNIT 3 TASK 1 BTEC
Research
What is research?
Research an attempt to find out in a systematically and scientific manner; inquire
into. Also defined as the creation of new knowledge and/or the use of existing
knowledge in a new and creative way so as to generate new concepts,
methodologies and understandings. This could include synthesis and analysis of
previous research to the extent that it leads to new and creative outcomes.
Secondary research
Secondary research uses outside information assembled by government
agencies, industry and trade associations, labour unions, media sources,
chambers of commerce, and so on. It's usually published in pamphlets,
newsletters, trade publications, magazines, and newspapers.
Examples
In most cases this means finding secondary research information from third-
party sources such as marketing research reports, company websites, magazine
articles, and other sources.
Che Guevara: A Revolutionary Life
- A 1997 biography about Che Guevara written by Jon Lee Anderson
Summary:
CHE GUEVARA: A REVOLUTIONARY LIFE by Jon Lee Anderson
is billed as the definitive work on the life of Che Guevara. Che
was a Latin American revolutionary who wanted to bring an
end to poverty in Latin America and the Third World. He also
wanted to end the injustice of imperialism. Born Ernesto
Guevara in Rosario, Argentina, he was raised in comfortable
circumstances, since both of his parents were from wealthy
families. He developed asthma as a baby and the condition
plagued him for the rest of his life. Che attended and
graduated from medical school but had an urge to travel. He
and some of his friends travelled around Latin America where
the poverty of the people and the effects of imperialism
appalled him. Even though he was never interested in politics,
he developed an interest in Marx and socialism.

2. Marley Long UNIT 3 TASK 1 BTEC
Primary research
Primary Research is the process of gathering information directly from
individuals who have access to it. Unlike secondary research, primary research
does not focus on published information. Primary research sources could include
competitor employees and former employees, competitor vendors and suppliers,
competitor clients and customers, etc.
Examples
An example of primary research I found is a questionnaire on Music, the
reference is highlighted below, why don’t you try it out for yourself it only takes
one minute!
http://michaelbeinhorn.com/?page_id=206
Types of research:
Qualitative Research
To gain an understanding of underlying reasons and motivations
To provide insights into the setting of a problem, generating ideas and/or
hypotheses for later quantitative research
To uncover prevalent trends in thought and opinion
Quantitative Research
To show data and generalize results from a sample to the population of
interest
To measure the incidence of various views and opinions in a chosen
sample
Sometimes followed by qualitative research which is used to explore
some findings further
Examples
EXAMPLES OF QUALITATIVE AND QUANTITATIVE RESEARCH ARE
SHOWN ON THE NEXT PAGE!

3. Marley Long UNIT 3 TASK 1 BTEC
Qualitative
For qualitative research I found a fact file on singer Bruno Mars. This fact file
helped explain the difference between §qualitative and quantitative research.
The best explanation to define them both is; Quantitative research is numerated
data and Qualitative research is informed data.
Bruno Mars Claim to Fame
Famous as
Singer, songwriter, producer
Popular for
Co-writer for the B.o.B's "Nothin' on You" (2010)
Bruno Mars Personal Fact
Birth Name
Peter Hernandez
Birth Date
October 08, 1986
Birth Place
Waikiki, Hawaii, USA
Nationality
American
Bruno Mars Family
Father
Pete Hernandez
Mother
Bernadette San Pedro Bayot Hernandez
Brother
Eric
Sister
Jaime, Tiara, Tahiti, Presley
Programme Ratings
- Programme Ratings is the percentage indicating the number of listeners to
or viewers of a specific program.

4. Marley Long UNIT 3 TASK 1 BTEC
Readership
Quantitative
I searched online for evidence on quantitative research and found a case study
on obesity, which gave me a lot of information about how obesity medication has
improved in 3 months. It was tested on a 52-year-old woman who complained
about fatigue, difficulty losing weight, and no motivation due to obesity. Here
were the results I gathered up:
Case Study On Obesity
52-year-old woman with obesity
9year history of type 2 diabetes
Complaints of fatigue, difficulty losing weight, and no motivation.
She denies polyuria, polydipsia, polyphagia, blurred vision, or
vaginal infections.
Gained weight since being placed on insulin 6 years ago.
Her weight has continued to increase over the past 5 years
She’s at the highest weight she has ever been
She has symptoms of shakiness, diaphoresis, and increased hunger.
She returned 3 months later feeling a little less depressed
In 3 months she had lost 7 lb.
Blood glucose testing, have been 170–200 mg/d1 before breakfast.
Before supper and bedtime values range from 150 mg/dl to >300
mg/dl.
Her current insulin regimen is 45 U of NPH
Plus 10 U of regular insulin before breakfast and 35 U of NPH plus
20 U of regular before supper.
Dose was recently increased after her HbA1c, was found to be 8.9%
(normal <6.1 %).
Her height is 5' 1 1/2" and her weight is 265 lb. Her blood pressure is
160/88 mmHg.
Decrease her insulin to 30 U of NPH and 10 U of regular insulin
twice daily.
She was also started on 500 mg orally twice daily.
Her blood glucose values were 120–275 mg/dl before meals.
Further insulin reduction would prevent hypoglycaemia.
Insulin dosage was decreased to 25 U of NPH
5 U of regular insulin twice daily
Metformin was increased to 500 mg three times daily.
Two months later, She an average blood glucose level of 160 mg/dl.
Her weight was now 246 lb, and her HbA1c was 7.5%.
Blood glucose testing have been 170–200 mg/d1 before breakfast.
Feeling much more energetic,

5. Marley Long UNIT 3 TASK 1 BTEC
No longer felt depressed and was able to start a walking program
BARB
BARB (Broadcasters Audience Research Board) is a major source of TV audience
data in the UK, comparable to the Nielsen ratings in the U.S.
3 main reasons why BARB is needed:
1. BARB is an accepted currency - It is rare that we get the advertisers,
agencies and media owners all in agreement, but the structure of BARB is such
that they all have a stake in its development and implementation.
2. BARB stands alone - One of the frustrations of online research
and analytics is the plethora of data sources, meaning buyers and sellers can pick
and mix the data that most suits them.
3. BARB is constantly reviewed and quality controlled…so that the
recruitment, measurement and analysis of the data is all conducted to the
highest standards and the accuracy and consistency of the data is optimised.
RAJAR
Communication Arts / Broadcasting) Radio Joint Audience Research and
operates a single audience measurement system for the radio industry in the
United Kingdom.
RAJAR is most concerned that there should be no misuse or misrepresentation of
information and, if necessary, may restrict publication rights.
Misuse includes:
 The publication or other dissemination of results prior to the embargo date
and time specified for the 'Quarterly Summary of Radio Listening'.
 The publication of data provided for internal use only - for example, monthly
results, data for 'opt out' services or sub-area analyses.
Misrepresentation of the data may be seen to have occurred where:
 The universe, area or time period to which figures relate is not clear.
 The results are published based on inadequate sample sizes (as defined by
RAJAR in the event of dispute).
 Direct or implicit comparisons are drawn between basically dissimilar sets of
data.
 A difference between two periods is interpreted as a real change in listening
behaviour without checking for statistical significance.
REFERENCE: http://www.rajar.co.uk/content.php?page=about_process_using